{
  "company": {
    "name": "App Samurai",
    "website": "https://appsamurai.com/",
    "record": "https://startuphistory.org/c/appsamurai.com"
  },
  "status": null,
  "history_since": "2016-10-14T15:21:39.000Z",
  "baseline": {
    "snapshot_id": "0629f8d7cd370b4363a51bb54821c5dcdeb47dc5b0f2f7685a1e61ffeb5345d6",
    "observed_at": "2016-10-14T15:21:39.000Z",
    "headline": "App Samurai | Mobile Advertising Platform",
    "description": "Backed by years of experience in mobile marketing and user acquisition field, App Samurai helps apps rank higher in app stores via mobile ad campaigns.",
    "evidence": "https://web.archive.org/web/20161014152139/https://appsamurai.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:24:16.449Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2017-08-22T15:49:10.000Z",
      "variants": [
        {
          "headline": "App Samurai | Mobile Advertising Platform",
          "subhead": "Backed by years of experience in mobile marketing and user acquisition field, App Samurai helps apps rank higher in app stores via mobile ad campaigns.",
          "observed_at": "2016-10-14T15:21:39.000Z",
          "evidence": "https://web.archive.org/web/20161014152139/https://appsamurai.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "App Samurai | Mobile Advertising Platform for Startups",
          "subhead": "Backed by years of experience in mobile marketing and user acquisition field, App Samurai helps apps rank higher in app stores via mobile ad campaigns.",
          "observed_at": "2017-08-22T15:49:10.000Z",
          "evidence": "https://web.archive.org/web/20170822154910/https://appsamurai.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "App Samurai | Mobile Advertising Platform for Startups",
      "subhead": "Backed by years of experience in mobile marketing and user acquisition field, App Samurai helps apps rank higher in app stores via mobile ad campaigns.",
      "from": "2016-10-14T15:21:39.000Z",
      "to": "2017-08-22T15:49:10.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20170822154910/https://appsamurai.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2016-10-14T15:21:39.000Z",
          "to": "2017-08-22T15:49:10.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-08-20T18:49:01.000Z",
      "variants": [
        {
          "headline": "Happy Customers in Over 70 Countries",
          "subhead": "App Samurai connecting 10000+ advertisers offers incent, non-incent and video traffic coming from banner, interstitial and video ads. Create, manage and measure CPI/CPA campaigns such as boost, user a",
          "observed_at": "2018-08-20T18:49:01.000Z",
          "evidence": "https://web.archive.org/web/20180820184901/https://appsamurai.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Happy Customers in Over 70 Countries",
      "subhead": "App Samurai connecting 10000+ advertisers offers incent, non-incent and video traffic coming from banner, interstitial and video ads. Create, manage and measure CPI/CPA campaigns such as boost, user a",
      "from": "2018-08-20T18:49:01.000Z",
      "to": "2018-08-20T18:49:01.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180820184901/https://appsamurai.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-08-20T18:49:01.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-01-01T04:05:33.000Z",
      "variants": [
        {
          "headline": "Fueled by Data and Technology for Powerful Results",
          "subhead": "Backed by years of experience in mobile marketing and user acquisition field, App Samurai helps apps rank higher in app stores via mobile ad campaigns.",
          "observed_at": "2020-01-01T04:05:33.000Z",
          "evidence": "https://web.archive.org/web/20200101040533/https://appsamurai.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Fueled by Data and Technology for Powerful Results",
      "subhead": "Backed by years of experience in mobile marketing and user acquisition field, App Samurai helps apps rank higher in app stores via mobile ad campaigns.",
      "from": "2020-01-01T04:05:33.000Z",
      "to": "2020-01-01T04:05:33.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200101040533/https://appsamurai.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-01-01T04:05:33.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-01T06:16:23.000Z",
      "variants": [
        {
          "headline": "Stop fraud at UA level.",
          "subhead": "Backed by years of experience in mobile marketing and user acquisition field, App Samurai helps apps rank higher in app stores via mobile ad campaigns.",
          "observed_at": "2021-01-01T06:16:23.000Z",
          "evidence": "https://web.archive.org/web/20210101061623/https://appsamurai.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Stop fraud at UA level.",
      "subhead": "Backed by years of experience in mobile marketing and user acquisition field, App Samurai helps apps rank higher in app stores via mobile ad campaigns.",
      "from": "2021-01-01T06:16:23.000Z",
      "to": "2021-01-01T06:16:23.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210101061623/https://appsamurai.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-01-01T06:16:23.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-17T10:37:52.000Z",
      "variants": [
        {
          "headline": "App Samurai | Mobile Advertising Platform",
          "subhead": "Backed by years of experience in mobile marketing and user acquisition field, App Samurai helps apps rank higher in app stores via mobile ad campaigns.",
          "observed_at": "2022-01-17T10:37:52.000Z",
          "evidence": "https://web.archive.org/web/20220117103752/https://appsamurai.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "App Samurai | Mobile Advertising Platform",
      "subhead": "Backed by years of experience in mobile marketing and user acquisition field, App Samurai helps apps rank higher in app stores via mobile ad campaigns.",
      "from": "2022-01-17T10:37:52.000Z",
      "to": "2022-01-17T10:37:52.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220117103752/https://appsamurai.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-01-17T10:37:52.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:24:16.449Z",
      "variants": [
        {
          "headline": "Your one-stop-shop for mobile app growth",
          "subhead": "Backed by years of experience in mobile marketing and user acquisition field, AppSamurai helps apps rank higher in app stores via mobile ad campaigns.",
          "observed_at": "2023-01-03T14:34:10.000Z",
          "evidence": "https://web.archive.org/web/20230103143410/https://appsamurai.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your one-stop-shop for mobile app growth",
          "subhead": "AppSamurai is an AI-powered, One-Stop-Shop mobile user acquisition platform helping you achieve your KPIs by reaching out to the right users at the right time with innovative campaign models.",
          "observed_at": "2024-07-03T09:04:19.000Z",
          "evidence": "https://web.archive.org/web/20240703090419/https://appsamurai.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "One-Stop-Shop for app growth",
          "subhead": "Unleash your app’s & games' full potential and accelerate growth with AI-driven user acquisition.",
          "observed_at": "2025-07-04T06:50:22.000Z",
          "evidence": "https://web.archive.org/web/20250704065022/https://appsamurai.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "One-Stop-Shop for app growth",
          "subhead": "Unleash your app’s & games' full potential and accelerate growth with AI-driven user acquisition.",
          "observed_at": "2026-07-10T11:31:26.000Z",
          "evidence": "https://web.archive.org/web/20260710113126/https://appsamurai.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The one-stop-shop for app growth",
          "subhead": "AppSamurai is the mobile growth platform for user acquisition, retargeting, OEM app discovery, and rewarded monetization, built to grow apps and games with less effort.",
          "observed_at": "2026-11-06T14:24:16.449Z",
          "evidence": "https://appsamurai.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The one-stop-shop for app growth",
      "subhead": "AppSamurai is the mobile growth platform for user acquisition, retargeting, OEM app discovery, and rewarded monetization, built to grow apps and games with less effort.",
      "from": "2023-01-03T14:34:10.000Z",
      "to": "2026-11-06T14:24:16.449Z",
      "captures": 5,
      "evidence": "https://appsamurai.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2023-01-03T14:34:10.000Z",
          "to": "2026-11-06T14:24:16.449Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-75a3f378d2bf36c69ba52e941a82545e7f2953487b732a0018521ea375630446:5b522f3439ee521728d55a22429d2f6906cde69b8528ed564d902e2fe918cee0:traction:b8bb5e6c3b4e7bfb",
      "before_evidence": "https://web.archive.org/web/20170822154910/https://appsamurai.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “70 Countries” on its homepage (was “40 Countries”).",
      "between": {
        "from": "2017-08-22T15:49:10.000Z",
        "to": "2018-08-20T18:49:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20180820184901/https://appsamurai.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 2,
      "id": "page-5b522f3439ee521728d55a22429d2f6906cde69b8528ed564d902e2fe918cee0:53c4359a3ead9e4217f88cc00d9adaacc96cb3aa9726b9b6c7f11e354e97e71d:headline:df16f64fc850dbf3",
      "before_evidence": "https://web.archive.org/web/20180820184901/https://appsamurai.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Happy Customers in Over 70 Countries” to “Fueled by Data and Technology for Powerful Results”.",
      "between": {
        "from": "2018-08-20T18:49:01.000Z",
        "to": "2020-01-01T04:05:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20200101040533/https://appsamurai.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-5b522f3439ee521728d55a22429d2f6906cde69b8528ed564d902e2fe918cee0:53c4359a3ead9e4217f88cc00d9adaacc96cb3aa9726b9b6c7f11e354e97e71d:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20180820184901/https://appsamurai.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2018-08-20T18:49:01.000Z",
        "to": "2020-01-01T04:05:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20200101040533/https://appsamurai.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-53c4359a3ead9e4217f88cc00d9adaacc96cb3aa9726b9b6c7f11e354e97e71d:b1ad8d99ad547a39903cbe50d90b58cc40b0e17e0315ee7b03ff91c9bca75eba:headline:e668dab40106f0ad",
      "before_evidence": "https://web.archive.org/web/20200101040533/https://appsamurai.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Fueled by Data and Technology for Powerful Results” to “Stop fraud at UA level.”.",
      "between": {
        "from": "2020-01-01T04:05:33.000Z",
        "to": "2021-01-01T06:16:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20210101061623/https://appsamurai.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-a487922729e7b1aa2171fcc280297aebeca4984a6ddda28255c3b4c925a923f8:9cc79e63faefe65dd8e1ec617c58318fe673d3e0d205feb3916e509f5281dd69:customers_added:d783807eb1ce4181",
      "before_evidence": "https://web.archive.org/web/20260710113126/https://appsamurai.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Domino's, HBO Max and Gram Games.",
      "between": {
        "from": "2026-07-10T11:31:26.000Z",
        "to": "2026-11-06T14:24:16.449Z"
      },
      "evidence": "https://appsamurai.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 6,
      "id": "page-a487922729e7b1aa2171fcc280297aebeca4984a6ddda28255c3b4c925a923f8:9cc79e63faefe65dd8e1ec617c58318fe673d3e0d205feb3916e509f5281dd69:compliance:5a8e0afb4adf787c",
      "before_evidence": "https://web.archive.org/web/20260710113126/https://appsamurai.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 compliance on its homepage.",
      "between": {
        "from": "2026-07-10T11:31:26.000Z",
        "to": "2026-11-06T14:24:16.449Z"
      },
      "evidence": "https://appsamurai.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “App Samurai” company record, https://startuphistory.org/c/appsamurai.com"
}