{
  "company": {
    "name": "Approveit",
    "website": "https://approveit.today/",
    "record": "https://startuphistory.org/c/approveit.today"
  },
  "status": null,
  "history_since": "2020-11-18T09:02:26.000Z",
  "baseline": {
    "snapshot_id": "1aa509bcc54cf7003a046b13fbe42ade951d1fe40d4fc687a6c79e0a5df0ac5d",
    "observed_at": "2020-11-18T09:02:26.000Z",
    "headline": "Get Approvals in Minutes, Not Days. Right from Slack!",
    "description": "Approveit Today - Approval Management App for Slack",
    "evidence": "https://web.archive.org/web/20201118090226/https://approveit.today/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$ 0 / month",
            "$ 0 / year",
            "$ 19 / month",
            "$ 199 / year"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:24:16.449Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-11-18T09:02:26.000Z",
      "variants": [
        {
          "headline": "Get Approvals in Minutes, Not Days. Right from Slack!",
          "subhead": "Approveit Today - Approval Management App for Slack",
          "observed_at": "2020-11-18T09:02:26.000Z",
          "evidence": "https://web.archive.org/web/20201118090226/https://approveit.today/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Get Approvals in Minutes, Not Days. Right from Slack!",
      "subhead": "Approveit Today - Approval Management App for Slack",
      "from": "2020-11-18T09:02:26.000Z",
      "to": "2020-11-18T09:02:26.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20201118090226/https://approveit.today/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-11-18T09:02:26.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-29T01:21:08.000Z",
      "variants": [
        {
          "headline": "Approval Management App for Slack",
          "subhead": "Get faster approvals on invoices, expenses, quotes, and more. Keep track of your team's approval requests.",
          "observed_at": "2021-01-18T20:05:53.000Z",
          "evidence": "https://web.archive.org/web/20210118200553/https://approveit.today/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Automate your approval process in minutes right in Slack",
          "subhead": "Get faster approvals on invoices, expenses, quotes, and more. Keep track of your team's approval requests.",
          "observed_at": "2021-07-29T01:21:08.000Z",
          "evidence": "https://web.archive.org/web/20210729012108/https://approveit.today/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Automate your approval process in minutes right in Slack",
      "subhead": "Get faster approvals on invoices, expenses, quotes, and more. Keep track of your team's approval requests.",
      "from": "2021-01-18T20:05:53.000Z",
      "to": "2021-07-29T01:21:08.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20210729012108/https://approveit.today/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-01-18T20:05:53.000Z",
          "to": "2021-07-29T01:21:08.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-19T16:29:58.000Z",
      "variants": [
        {
          "headline": "Approveit | Approval Automation Software for your BusinessBeforebot highlights bots before it",
          "subhead": "Build automated approval workflows to optimize your time and spending. Streamline approvals in Slack or Email and directly integrate with systems you use",
          "observed_at": "2022-07-04T23:27:51.000Z",
          "evidence": "https://web.archive.org/web/20220704232751/https://approveit.today/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Approveit | Approval Automation Software for your BusinessBeforebot highlights bots before it",
          "subhead": "Build automated approval workflows to optimize your time and spending. Streamline approvals in Slack, MS Teams, or Email and integrate with the systems you use",
          "observed_at": "2023-01-19T16:29:58.000Z",
          "evidence": "https://web.archive.org/web/20230119162958/https://approveit.today/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Approveit | Approval Automation Software for your BusinessBeforebot highlights bots before it",
      "subhead": "Build automated approval workflows to optimize your time and spending. Streamline approvals in Slack, MS Teams, or Email and integrate with the systems you use",
      "from": "2022-07-04T23:27:51.000Z",
      "to": "2023-01-19T16:29:58.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230119162958/https://approveit.today/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-07-04T23:27:51.000Z",
          "to": "2023-01-19T16:29:58.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-02-23T20:56:37.000Z",
      "variants": [
        {
          "headline": "Bill & Invoice approval right in Slack & Microsoft Teams",
          "subhead": "Manage spend with ease and save hundreds of collective hours on editing payment data, sending approval emails, and looking for the right person to ask.",
          "observed_at": "2023-09-22T20:39:26.000Z",
          "evidence": "https://web.archive.org/web/20230922203926/https://approveit.today/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Bill & Invoice approval right in Slack & Microsoft Teams",
          "subhead": "Manage spend with ease and save hundreds of collective hours on editing payment data, sending approval emails, and looking for the right person to ask.",
          "observed_at": "2024-02-23T20:56:37.000Z",
          "evidence": "https://web.archive.org/web/20240223205637/https://approveit.today/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Bill & Invoice approval right in Slack & Microsoft Teams",
      "subhead": "Manage spend with ease and save hundreds of collective hours on editing payment data, sending approval emails, and looking for the right person to ask.",
      "from": "2023-09-22T20:39:26.000Z",
      "to": "2024-02-23T20:56:37.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240223205637/https://approveit.today/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-09-22T20:39:26.000Z",
          "to": "2024-02-23T20:56:37.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-13T10:01:25.000Z",
      "variants": [
        {
          "headline": "A Single Platform",
          "subhead": "Automate your business operations with Approveit. Integrate with Slack, Microsoft Teams, and more to streamline finance, HR, procurement, and IT processes",
          "observed_at": "2025-01-18T22:46:22.000Z",
          "evidence": "https://web.archive.org/web/20250118224622/https://approveit.today/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "One Platform to Connect and Orchestrate Workflows",
          "subhead": "Streamline your business operations with Approveit's no-code workflow automation platform. Connect tools, automate approvals, and reduce manual work in minutes.",
          "observed_at": "2025-07-01T10:04:02.000Z",
          "evidence": "https://web.archive.org/web/20250701100402/https://approveit.today/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI-Enhanced Platform to Automate and Orchestrate Workflows",
          "subhead": "Streamline your business operations with Approveit's no-code workflow automation platform. Connect tools, automate approvals, and reduce manual work in minutes.",
          "observed_at": "2026-01-13T10:01:25.000Z",
          "evidence": "https://web.archive.org/web/20260113100125/https://approveit.today/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "AI-Enhanced Platform to Automate and Orchestrate Workflows",
      "subhead": "Streamline your business operations with Approveit's no-code workflow automation platform. Connect tools, automate approvals, and reduce manual work in minutes.",
      "from": "2025-01-18T22:46:22.000Z",
      "to": "2026-01-13T10:01:25.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260113100125/https://approveit.today/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-01-18T22:46:22.000Z",
          "to": "2026-01-13T10:01:25.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:24:16.449Z",
      "variants": [
        {
          "headline": "Approvals that happen where your team already works",
          "subhead": "Automate invoice, purchase and request approvals inside Slack, Microsoft Teams and email. No-code workflows set up in minutes. Start free.",
          "observed_at": "2026-11-06T14:24:16.449Z",
          "evidence": "https://approveit.today/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Approvals that happen where your team already works",
      "subhead": "Automate invoice, purchase and request approvals inside Slack, Microsoft Teams and email. No-code workflows set up in minutes. Start free.",
      "from": "2026-11-06T14:24:16.449Z",
      "to": "2026-11-06T14:24:16.449Z",
      "captures": 1,
      "evidence": "https://approveit.today/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T14:24:16.449Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-1aa509bcc54cf7003a046b13fbe42ade951d1fe40d4fc687a6c79e0a5df0ac5d:f0857f4b3d54437ad4371be8a4313e0b3eebe0c9fba54963032c23ebeb5f7408:headline:5ce447eabe55879a",
      "before_evidence": "https://web.archive.org/web/20201118090226/https://approveit.today/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Get Approvals in Minutes, Not Days. Right from Slack!” to “Approval Management App for Slack”.",
      "between": {
        "from": "2020-11-18T09:02:26.000Z",
        "to": "2021-01-18T20:05:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20210118200553/https://approveit.today/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-f0857f4b3d54437ad4371be8a4313e0b3eebe0c9fba54963032c23ebeb5f7408:6116c2df6ec1d55870747caa2ca61d911daf370f1e94ac5e5cc7254649b636dc:headline:a66892afd5e203ab",
      "before_evidence": "https://web.archive.org/web/20210118200553/https://approveit.today/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Approval Management App for Slack” to “Automate your approval process in minutes right in Slack”.",
      "between": {
        "from": "2021-01-18T20:05:53.000Z",
        "to": "2021-07-29T01:21:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20210729012108/https://approveit.today/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-6116c2df6ec1d55870747caa2ca61d911daf370f1e94ac5e5cc7254649b636dc:f532d82cc6ea1fc03dc4c9897ae89b7a0dedfce52291105ce8b35114d9282547:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20210729012108/https://approveit.today/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2021-07-29T01:21:08.000Z",
        "to": "2022-07-04T23:27:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20220704232751/https://approveit.today/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-f532d82cc6ea1fc03dc4c9897ae89b7a0dedfce52291105ce8b35114d9282547:27c2102df5467c11f49d5bc9dc9fb40c2bf7a87e776993e7e606a164f80beaa7:logos:f6d9052fbffdcadf",
      "before_evidence": "https://web.archive.org/web/20220704232751/https://approveit.today/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: logo_youtube.",
      "between": {
        "from": "2022-07-04T23:27:51.000Z",
        "to": "2023-01-19T16:29:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20230119162958/https://approveit.today/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-27c2102df5467c11f49d5bc9dc9fb40c2bf7a87e776993e7e606a164f80beaa7:102393e1736bfd3ec0fdd3162c0f3c4e225e619fbb8855ed2ca9b8492a8443d0:traction:ad5e36307506190a",
      "before_evidence": "https://web.archive.org/web/20230119162958/https://approveit.today/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “1500 companies” on its homepage (was “700 companies”).",
      "between": {
        "from": "2023-01-19T16:29:58.000Z",
        "to": "2023-09-22T20:39:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20230922203926/https://approveit.today/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 6,
      "id": "page-7d44cd049a3af9fddad44d9a976291855719162540951affaad5e29d94861812:07dfff30d092cdd44bb7dd4ccda5c4c03142f768765793eaaebf780bebb523fd:headline:61a3c784fa281ff0",
      "before_evidence": "https://web.archive.org/web/20240223205637/https://approveit.today/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Bill & Invoice approval right in Slack & Microsoft Teams” to “A Single Platform”.",
      "between": {
        "from": "2024-02-23T20:56:37.000Z",
        "to": "2025-01-18T22:46:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20250118224622/https://approveit.today/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-07dfff30d092cdd44bb7dd4ccda5c4c03142f768765793eaaebf780bebb523fd:b72a998c9fb2e73afb8aac6c1fb94bc8b18c2997b9efa5454991f5ae9ded630c:headline:03b88365e4418fc9",
      "before_evidence": "https://web.archive.org/web/20250118224622/https://approveit.today/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “A Single Platform” to “One Platform to Connect and Orchestrate Workflows”.",
      "between": {
        "from": "2025-01-18T22:46:22.000Z",
        "to": "2025-07-01T10:04:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701100402/https://approveit.today/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-1676289e4ba65e50d6b4908d7878fa6e2a6f6ac6cd97f5a31b2732694bb121ea:9a63a887e40a7fb6f29a1c6b315cd4d8d1eb2ea88cdb23d724e83a516583bf65:headline:062a76bdf5e301a7",
      "before_evidence": "https://web.archive.org/web/20260113100125/https://approveit.today/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “AI-Enhanced Platform to Automate and Orchestrate Workflows” to “Approvals that happen where your team already works”.",
      "between": {
        "from": "2026-01-13T10:01:25.000Z",
        "to": "2026-11-06T14:24:16.449Z"
      },
      "evidence": "https://approveit.today/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-1676289e4ba65e50d6b4908d7878fa6e2a6f6ac6cd97f5a31b2732694bb121ea:9a63a887e40a7fb6f29a1c6b315cd4d8d1eb2ea88cdb23d724e83a516583bf65:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20260113100125/https://approveit.today/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2026-01-13T10:01:25.000Z",
        "to": "2026-11-06T14:24:16.449Z"
      },
      "evidence": "https://approveit.today/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 10,
      "id": "page-1676289e4ba65e50d6b4908d7878fa6e2a6f6ac6cd97f5a31b2732694bb121ea:9a63a887e40a7fb6f29a1c6b315cd4d8d1eb2ea88cdb23d724e83a516583bf65:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20260113100125/https://approveit.today/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-01-13T10:01:25.000Z",
        "to": "2026-11-06T14:24:16.449Z"
      },
      "evidence": "https://approveit.today/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Approveit” company record, https://startuphistory.org/c/approveit.today"
}