{
  "company": {
    "name": "AppliedVR",
    "website": "https://appliedvr.io/",
    "record": "https://startuphistory.org/c/appliedvr.io"
  },
  "status": null,
  "history_since": "2016-06-30T11:41:32.000Z",
  "baseline": {
    "snapshot_id": "1ec798ad67fd8f815bbaf25b18db0c651c667ec950edc0875be424a10464f90c",
    "observed_at": "2016-06-30T11:41:32.000Z",
    "headline": null,
    "description": "Transforming Patient Care Request a Demo",
    "evidence": "https://web.archive.org/web/20160630114132/http://appliedvr.io:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:24:16.449Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-07-15T14:37:35.000Z",
      "variants": [
        {
          "headline": "Medicine Reimagined.",
          "subhead": "AppliedVR is the leading provider of therapeutic VR for pain management. Learn more about our research, products and partnership opportunities.",
          "observed_at": "2020-07-15T14:37:35.000Z",
          "evidence": "https://web.archive.org/web/20200715143735/https://appliedvr.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Medicine Reimagined.",
      "subhead": "AppliedVR is the leading provider of therapeutic VR for pain management. Learn more about our research, products and partnership opportunities.",
      "from": "2020-07-15T14:37:35.000Z",
      "to": "2020-07-15T14:37:35.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200715143735/https://appliedvr.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-07-15T14:37:35.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:24:16.449Z",
      "variants": [
        {
          "headline": "Relief Is The Beginning Of Something New",
          "subhead": null,
          "observed_at": "2026-07-10T21:41:00.000Z",
          "evidence": "https://web.archive.org/web/20260710214100/https://appliedvr.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Relief Is The Beginning Of Something New",
          "subhead": null,
          "observed_at": "2026-11-06T14:24:16.449Z",
          "evidence": "https://appliedvr.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Relief Is The Beginning Of Something New",
      "subhead": null,
      "from": "2026-07-10T21:41:00.000Z",
      "to": "2026-11-06T14:24:16.449Z",
      "captures": 2,
      "evidence": "https://appliedvr.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-10T21:41:00.000Z",
          "to": "2026-11-06T14:24:16.449Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-1ec798ad67fd8f815bbaf25b18db0c651c667ec950edc0875be424a10464f90c:a062118c8c29244e4553f88c4346ee55e180e32a5a8b38873ecc0c74bb41910b:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20160630114132/http://appliedvr.io:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2016-06-30T11:41:32.000Z",
        "to": "2017-02-02T06:47:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20170202064725/http://appliedvr.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 2,
      "id": "page-a062118c8c29244e4553f88c4346ee55e180e32a5a8b38873ecc0c74bb41910b:fa721770b45736904af5516dac0014d2812f766665e2a0cb84068a0596b1309d:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20170202064725/http://appliedvr.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2017-02-02T06:47:25.000Z",
        "to": "2018-08-06T01:42:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20180806014250/https://appliedvr.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-a062118c8c29244e4553f88c4346ee55e180e32a5a8b38873ecc0c74bb41910b:fa721770b45736904af5516dac0014d2812f766665e2a0cb84068a0596b1309d:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20170202064725/http://appliedvr.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2017-02-02T06:47:25.000Z",
        "to": "2018-08-06T01:42:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20180806014250/https://appliedvr.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-fa721770b45736904af5516dac0014d2812f766665e2a0cb84068a0596b1309d:d0284cd388f39470e6bd01c9ba972ae07c341aba63c6c36a4755729220cf4857:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20180806014250/https://appliedvr.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2018-08-06T01:42:50.000Z",
        "to": "2019-07-23T11:45:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20190723114545/https://appliedvr.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-d0284cd388f39470e6bd01c9ba972ae07c341aba63c6c36a4755729220cf4857:fdb995f7affaa4710cc2a83af18be946a8e8d5b3c7d21c0ab08144f7b92d3d67:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20190723114545/https://appliedvr.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2019-07-23T11:45:45.000Z",
        "to": "2020-07-15T14:37:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20200715143735/https://appliedvr.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 6,
      "id": "page-fdb995f7affaa4710cc2a83af18be946a8e8d5b3c7d21c0ab08144f7b92d3d67:dc5526606afe6943ca92584f0fbb664b7372589819a09c7fe46b2f18f8a0c7af:compliance:896e777391705078",
      "before_evidence": "https://web.archive.org/web/20200715143735/https://appliedvr.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states FDA APPROVED and FDA-APPROVED compliance on its homepage.",
      "between": {
        "from": "2020-07-15T14:37:35.000Z",
        "to": "2022-02-02T00:39:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20220202003924/https://appliedvr.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-compliance"
    }
  ],
  "update": {
    "headline": "AppliedVR moves from free sign-up to demo-led access",
    "summary": "AppliedVR shifted from showing pricing and offering free sign-up or trial to requiring demo bookings, and at one point added “FDA APPROVED” and “FDA-APPROVED” wording on its homepage. The company also added a careers page in this period.",
    "points": [
      {
        "text": "Between June 2016 and February 2017, AppliedVR added a pricing page.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between February 2017 and August 2018, AppliedVR added a careers page and introduced a free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          2,
          3
        ]
      },
      {
        "text": "Between August 2018 and July 2019, AppliedVR removed its pricing page link.",
        "kind": "fact",
        "changes": [
          4
        ]
      },
      {
        "text": "Between July 2019 and July 2020, AppliedVR dropped its free sign-up and began asking visitors to book a demo, and between July 2020 and February 2022 it stated “FDA APPROVED” and “FDA-APPROVED” on its homepage.",
        "kind": "fact",
        "changes": [
          5,
          6
        ]
      }
    ],
    "written_at": "2026-11-07T16:04:26.379Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “AppliedVR” company record, https://startuphistory.org/c/appliedvr.io"
}