{
  "company": {
    "name": "Cisco AppDynamics",
    "website": "https://appdynamics.com/",
    "record": "https://startuphistory.org/c/appdynamics.com"
  },
  "status": {
    "kind": "acquired",
    "label": "Acquired",
    "summary": "Its homepage now says “AppDynamics joins Splunk Observability”.",
    "seen": {
      "between": {
        "from": "2025-01-26T15:22:02.000Z",
        "to": "2026-11-06T14:24:16.449Z"
      }
    }
  },
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  "baseline": {
    "snapshot_id": "5dcef2716ef107e592cae086232ee7476168f7c8f87b47254d238b0d0762ce1f",
    "observed_at": "2010-01-16T02:58:43.000Z",
    "headline": "Application Performance Management Made Simple",
    "description": null,
    "evidence": "https://web.archive.org/web/20100116025843/http://www.appdynamics.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:24:16.449Z",
  "live_status": null,
  "messaging": [
    {
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      "variants": [
        {
          "headline": "Application Performance Management Made Simple",
          "subhead": null,
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          "evidence": "https://web.archive.org/web/20100116025843/http://www.appdynamics.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Application Performance Management Made Simple",
      "subhead": null,
      "from": "2010-01-16T02:58:43.000Z",
      "to": "2010-01-16T02:58:43.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20100116025843/http://www.appdynamics.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2010-01-16T02:58:43.000Z"
      },
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    },
    {
      "quote_observed_at": "2015-01-02T02:01:38.000Z",
      "variants": [
        {
          "headline": "If your business runs on software, Application Intelligence is for you.",
          "subhead": "Get real-time insight from your applications using Application Performance Management—how they’re being used, how they’re performing, where they need help.",
          "observed_at": "2015-01-02T02:01:38.000Z",
          "evidence": "https://web.archive.org/web/20150102020138/http://www.appdynamics.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "If your business runs on software, Application Intelligence is for you.",
      "subhead": "Get real-time insight from your applications using Application Performance Management—how they’re being used, how they’re performing, where they need help.",
      "from": "2015-01-02T02:01:38.000Z",
      "to": "2015-01-02T02:01:38.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20150102020138/http://www.appdynamics.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2015-01-02T02:01:38.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2016-07-06T01:42:13.000Z",
      "variants": [
        {
          "headline": "The next generation of Application Intelligence has arrived.",
          "subhead": "Get real-time insight from your apps using Application Performance Monitoring & Management—how they’re being used, how they’re performing, where they need help.",
          "observed_at": "2016-07-06T01:42:13.000Z",
          "evidence": "https://web.archive.org/web/20160706014213/https://www.appdynamics.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The next generation of Application Intelligence has arrived.",
      "subhead": "Get real-time insight from your apps using Application Performance Monitoring & Management—how they’re being used, how they’re performing, where they need help.",
      "from": "2016-07-06T01:42:13.000Z",
      "to": "2016-07-06T01:42:13.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20160706014213/https://www.appdynamics.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-07-06T01:42:13.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-07-01T13:25:55.000Z",
      "variants": [
        {
          "headline": "Transform the way modern business is built and run",
          "subhead": "Get real-time insight from your apps using Application Performance Monitoring & Management—how they’re being used, how they’re performing, where they need help.",
          "observed_at": "2018-07-01T13:25:55.000Z",
          "evidence": "https://web.archive.org/web/20180701132555/https://www.appdynamics.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Transform the way modern business is built and run",
      "subhead": "Get real-time insight from your apps using Application Performance Monitoring & Management—how they’re being used, how they’re performing, where they need help.",
      "from": "2018-07-01T13:25:55.000Z",
      "to": "2018-07-01T13:25:55.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180701132555/https://www.appdynamics.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-07-01T13:25:55.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-01-11T02:42:51.000Z",
      "variants": [
        {
          "headline": "Drive your app and business performance",
          "subhead": "Get real-time insights and transform your app performance with our Application Performance Management to drive business outcomes. See why we were named a leader in APM",
          "observed_at": "2020-01-11T02:42:51.000Z",
          "evidence": "https://web.archive.org/web/20200111024251/https://www.appdynamics.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Drive your app and business performance",
      "subhead": "Get real-time insights and transform your app performance with our Application Performance Management to drive business outcomes. See why we were named a leader in APM",
      "from": "2020-01-11T02:42:51.000Z",
      "to": "2020-01-11T02:42:51.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200111024251/https://www.appdynamics.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-01-11T02:42:51.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-05T15:24:30.000Z",
      "variants": [
        {
          "headline": "The AppDynamics Business Observability Platform",
          "subhead": "Get real-time insights and transform your app performance with our Application Performance Management to drive business outcomes. See why we were named a leader in APM",
          "observed_at": "2021-07-05T15:24:30.000Z",
          "evidence": "https://web.archive.org/web/20210705152430/https://www.appdynamics.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The AppDynamics Business Observability Platform",
      "subhead": "Get real-time insights and transform your app performance with our Application Performance Management to drive business outcomes. See why we were named a leader in APM",
      "from": "2021-07-05T15:24:30.000Z",
      "to": "2021-07-05T15:24:30.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210705152430/https://www.appdynamics.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-07-05T15:24:30.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-08T04:05:56.000Z",
      "variants": [
        {
          "headline": "Powered by the Cisco FSO Platform",
          "subhead": "Shape the future of apps with AppDynamics cloud monitoring and Cisco Secure Application. Start your 15-day free trial today",
          "observed_at": "2023-07-08T04:05:56.000Z",
          "evidence": "https://web.archive.org/web/20230708040556/https://www.appdynamics.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Powered by the Cisco FSO Platform",
      "subhead": "Shape the future of apps with AppDynamics cloud monitoring and Cisco Secure Application. Start your 15-day free trial today",
      "from": "2023-07-08T04:05:56.000Z",
      "to": "2023-07-08T04:05:56.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230708040556/https://www.appdynamics.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-07-08T04:05:56.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-26T15:22:02.000Z",
      "variants": [
        {
          "headline": "Now you see it",
          "subhead": "Observe and secure your apps every environment. Optimize business outcomes. Monitor your SAP landscape.",
          "observed_at": "2025-01-16T14:56:21.000Z",
          "evidence": "https://web.archive.org/web/20250116145621/https://www.appdynamics.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Now you see it",
          "subhead": "Observe and secure your apps every environment. Optimize business outcomes. Monitor your SAP landscape.",
          "observed_at": "2025-01-26T15:22:02.000Z",
          "evidence": "https://web.archive.org/web/20250126152202/https://www.appdynamics.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Now you see it",
      "subhead": "Observe and secure your apps every environment. Optimize business outcomes. Monitor your SAP landscape.",
      "from": "2025-01-16T14:56:21.000Z",
      "to": "2025-01-26T15:22:02.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250126152202/https://www.appdynamics.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-01-16T14:56:21.000Z",
          "to": "2025-01-26T15:22:02.000Z"
        }
      },
      "current": true
    }
  ],
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      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2011-07-11T18:26:57.000Z",
        "to": "2013-07-02T16:52:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20130702165258/http://www.appdynamics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 2,
      "id": "page-42a70c8463d5ab9eb55f65d38317645c463dc08be9e2be845f94f6599be0fce1:adc59fdcd91cc464043c4e4cbfebfa60cfa3a29f13d6fc273232a39fc4e33b0c:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20130702165258/http://www.appdynamics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2013-07-02T16:52:58.000Z",
        "to": "2015-01-02T02:01:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20150102020138/http://www.appdynamics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
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      "before_evidence": "https://web.archive.org/web/20150102020138/http://www.appdynamics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “If your business runs on software, Application Intelligence is for you.” to “The next generation of Application Intelligence has arrived.”.",
      "between": {
        "from": "2015-01-02T02:01:38.000Z",
        "to": "2016-07-06T01:42:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20160706014213/https://www.appdynamics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
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      "before_evidence": "https://web.archive.org/web/20160706014213/https://www.appdynamics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The next generation of Application Intelligence has arrived.” to “Transform the way modern business is built and run”.",
      "between": {
        "from": "2016-07-06T01:42:13.000Z",
        "to": "2018-07-01T13:25:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20180701132555/https://www.appdynamics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-74655e767240e450da99e419b5831f19a0d4f378132683620bb3ed5aaae74924:37b78efdc9dd6e561e2a9b80f46fc5faf1a460e86c5be89cf00be1f043857245:headline:1ce11e05d1084142",
      "before_evidence": "https://web.archive.org/web/20180701132555/https://www.appdynamics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Transform the way modern business is built and run” to “Drive your app and business performance”.",
      "between": {
        "from": "2018-07-01T13:25:55.000Z",
        "to": "2020-01-11T02:42:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20200111024251/https://www.appdynamics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-37b78efdc9dd6e561e2a9b80f46fc5faf1a460e86c5be89cf00be1f043857245:9b84a7a37f9adf4f1194bc86ea5ef05bf1e101065dc3b57ed54595658da1f601:headline:af1be502719bd3dd",
      "before_evidence": "https://web.archive.org/web/20200111024251/https://www.appdynamics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Drive your app and business performance” to “The AppDynamics Business Observability Platform”.",
      "between": {
        "from": "2020-01-11T02:42:51.000Z",
        "to": "2021-07-05T15:24:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20210705152430/https://www.appdynamics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-9b84a7a37f9adf4f1194bc86ea5ef05bf1e101065dc3b57ed54595658da1f601:253afc588f3b8aca78471e8ddf2f2af9e91db19186dea1b92d5044ca6632dc12:headline:edfd9c6aea2c01b0",
      "before_evidence": "https://web.archive.org/web/20210705152430/https://www.appdynamics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The AppDynamics Business Observability Platform” to “Powered by the Cisco FSO Platform”.",
      "between": {
        "from": "2021-07-05T15:24:30.000Z",
        "to": "2023-07-08T04:05:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20230708040556/https://www.appdynamics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "classifier-253afc588f3b8aca78471e8ddf2f2af9e91db19186dea1b92d5044ca6632dc12:8651d92c6bf9ac403d341bcb6d66027a7b5c2ae0cfe78e8c9d29161753e249d3:repositioning",
      "before_evidence": "https://web.archive.org/web/20230708040556/https://www.appdynamics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Powered by the Cisco FSO Platform” to “Now you see it”.",
      "between": {
        "from": "2023-07-08T04:05:56.000Z",
        "to": "2025-01-16T14:56:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20250116145621/https://www.appdynamics.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 9,
      "id": "page-ad9cf373f79984e464ab81bc96f803982c5b79db5050b144cc198659ae7f4e24:eb8d86a537b3258d056e47a7c2eb0404a91687cbacf3466842c1172ac7ea5dd5:acquired:a93baf3a2a11c889",
      "before_evidence": "https://web.archive.org/web/20250126152202/https://www.appdynamics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "acquired",
      "label": "Acquired",
      "summary": "Its homepage now says “AppDynamics joins Splunk Observability”.",
      "between": {
        "from": "2025-01-26T15:22:02.000Z",
        "to": "2026-11-06T14:24:16.449Z"
      },
      "evidence": "https://www.splunk.com/en_us/appdynamics-joins-splunk.html?301=appdynamics",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/acquired"
    },
    {
      "n": 10,
      "id": "page-ad9cf373f79984e464ab81bc96f803982c5b79db5050b144cc198659ae7f4e24:eb8d86a537b3258d056e47a7c2eb0404a91687cbacf3466842c1172ac7ea5dd5:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20250126152202/https://www.appdynamics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2025-01-26T15:22:02.000Z",
        "to": "2026-11-06T14:24:16.449Z"
      },
      "evidence": "https://www.splunk.com/en_us/appdynamics-joins-splunk.html?301=appdynamics",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Cisco AppDynamics” company record, https://startuphistory.org/c/appdynamics.com"
}