{
  "company": {
    "name": "Apexloads",
    "website": "https://apexloads.com/",
    "record": "https://startuphistory.org/c/apexloads.com"
  },
  "status": null,
  "history_since": "2021-12-16T14:07:00.000Z",
  "baseline": {
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    "observed_at": "2023-01-13T00:33:21.000Z",
    "headline": "Africa's #1 Load Board! Streamline your freight-truck matching process",
    "description": "Apexloads is a cargo logistics load board that helps you match your trucks with shippers,brokers & carriers in real-time. Find loads for your shipments easier..",
    "evidence": "https://web.archive.org/web/20230113003321/https://apexloads.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:24:16.449Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-07-13T00:41:43.000Z",
      "variants": [
        {
          "headline": "Africa's #1 Load Board! Streamline your freight-truck matching process",
          "subhead": "Apexloads is a cargo logistics load board that helps you match your trucks with shippers,brokers & carriers in real-time. Find loads for your shipments easier..",
          "observed_at": "2023-01-13T00:33:21.000Z",
          "evidence": "https://web.archive.org/web/20230113003321/https://apexloads.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Africa's #1 Load Board! Streamline your freight-truck matching process",
          "subhead": "Apexloads is a cargo logistics load board that helps you match your trucks with shippers,brokers & carriers in real-time. Find loads for your shipments easier..",
          "observed_at": "2024-03-03T03:13:11.000Z",
          "evidence": "https://web.archive.org/web/20240303031311/https://apexloads.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Africa's #1 Load Board",
          "subhead": "Apexloads - The logistics platform for cargo owners",
          "observed_at": "2024-07-13T00:41:43.000Z",
          "evidence": "https://web.archive.org/web/20240713004143/https://apexloads.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Africa's #1 Load Board",
      "subhead": "Apexloads - The logistics platform for cargo owners",
      "from": "2023-01-13T00:33:21.000Z",
      "to": "2024-07-13T00:41:43.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20240713004143/https://apexloads.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-01-13T00:33:21.000Z",
          "to": "2024-07-13T00:41:43.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:24:16.449Z",
      "variants": [
        {
          "headline": "THE FUTURE OF AFRICAN LOGISTICS",
          "subhead": "Streamline Your Freight-Truck Matching Process",
          "observed_at": "2025-01-21T09:20:00.000Z",
          "evidence": "https://web.archive.org/web/20250121092000/https://apexloads.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "THE FUTURE OF AFRICAN LOGISTICS",
          "subhead": "Streamline Your Freight-Truck Matching Process",
          "observed_at": "2025-07-11T15:35:33.000Z",
          "evidence": "https://web.archive.org/web/20250711153533/https://apexloads.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "THE FUTURE OF AFRICAN LOGISTICS",
          "subhead": "Empowering African Commerce with identity, trust, visibility and liquidity",
          "observed_at": "2026-05-05T18:44:24.000Z",
          "evidence": "https://web.archive.org/web/20260505184424/https://apexloads.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "THE FUTURE OF AFRICAN LOGISTICS",
          "subhead": "Empowering African Commerce with identity, trust, visibility and liquidity",
          "observed_at": "2026-11-06T14:24:16.449Z",
          "evidence": "https://apexloads.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "THE FUTURE OF AFRICAN LOGISTICS",
      "subhead": "Empowering African Commerce with identity, trust, visibility and liquidity",
      "from": "2025-01-21T09:20:00.000Z",
      "to": "2026-11-06T14:24:16.449Z",
      "captures": 4,
      "evidence": "https://apexloads.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-01-21T09:20:00.000Z",
          "to": "2026-11-06T14:24:16.449Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-ab30729b384237eb8fa32bd187e87fdde8b1193558e2b5d0c32beae2c5d071b7:be1b96b44044025eafe6f69035be4eb797d5ae22ff5c116f52e84d0a59a01fdd:headline:cf80d40c5f2dc16f",
      "before_evidence": "https://web.archive.org/web/20240713004143/https://apexloads.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Africa's #1 Load Board” to “THE FUTURE OF AFRICAN LOGISTICS”.",
      "between": {
        "from": "2024-07-13T00:41:43.000Z",
        "to": "2025-01-21T09:20:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20250121092000/https://apexloads.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-ab30729b384237eb8fa32bd187e87fdde8b1193558e2b5d0c32beae2c5d071b7:be1b96b44044025eafe6f69035be4eb797d5ae22ff5c116f52e84d0a59a01fdd:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20240713004143/https://apexloads.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2024-07-13T00:41:43.000Z",
        "to": "2025-01-21T09:20:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20250121092000/https://apexloads.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Apexloads” company record, https://startuphistory.org/c/apexloads.com"
}