{
  "company": {
    "name": "Antavo",
    "website": "https://antavo.com/",
    "record": "https://startuphistory.org/c/antavo.com"
  },
  "status": null,
  "history_since": "2012-01-08T08:35:51.000Z",
  "baseline": {
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    "headline": "Promotion based landing page platform",
    "description": null,
    "evidence": "https://web.archive.org/web/20120108083551/http://www.antavo.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T11:16:35.403Z",
  "live_status": null,
  "messaging": [
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        {
          "headline": "Promotion based landing page platform",
          "subhead": null,
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          "evidence": "https://web.archive.org/web/20120108083551/http://www.antavo.com:80/",
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      "to": "2012-01-08T08:35:51.000Z",
      "captures": 1,
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      "evidence_kind": "internet_archive",
      "seen": {
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      "variants": [
        {
          "headline": "Engage & Grow",
          "subhead": "Antavo is a contest app platform to grow and engage your audience. Viral contests, sweepstakes and giveaways to mobile, web and social.",
          "observed_at": "2015-08-15T00:40:07.000Z",
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          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Engage & Grow",
      "subhead": "Antavo is a contest app platform to grow and engage your audience. Viral contests, sweepstakes and giveaways to mobile, web and social.",
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      "to": "2015-08-15T00:40:07.000Z",
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      "seen": {
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    {
      "quote_observed_at": "2018-01-01T15:17:37.000Z",
      "variants": [
        {
          "headline": "Antavo Loyalty Management Platform for B2C retailers & CPG brands",
          "subhead": "Antavo is a loyalty management platform for B2C retailers to run gamified loyalty programs online, on mobile and in-store.",
          "observed_at": "2017-06-03T00:56:01.000Z",
          "evidence": "https://web.archive.org/web/20170603005601/https://antavo.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Antavo Loyalty Management Platform for B2C retailers & CPG brands",
          "subhead": "Antavo is a loyalty management platform for B2C retailers to run gamified loyalty programs online, on mobile and in-store.",
          "observed_at": "2018-01-01T15:17:37.000Z",
          "evidence": "https://web.archive.org/web/20180101151737/https://antavo.com/",
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        }
      ],
      "headline": "Antavo Loyalty Management Platform for B2C retailers & CPG brands",
      "subhead": "Antavo is a loyalty management platform for B2C retailers to run gamified loyalty programs online, on mobile and in-store.",
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      "to": "2018-01-01T15:17:37.000Z",
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      "headline": "Build Engaging, Omnichannel Loyalty Programs",
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          "headline": "API-Centric Enterprise-Grade Loyalty Programs",
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        {
          "headline": "API-Centric, No-Code Loyalty Platform for Enterprise",
          "subhead": "Antavo is an enterprise-grade SaaS loyalty technology provider that builds engaging loyalty programs to foster brand love and change customer behavior.",
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        {
          "headline": "API-Centric, No-Code Enterprise Loyalty Cloud",
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      "headline": "API-Centric, No-Code Enterprise Loyalty Cloud",
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      "variants": [
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          "headline": "The most powerful AI loyalty platform",
          "subhead": "Build the loyalty program of your dreams 10x faster, and run it on the most powerful loyalty platform with the best Workflow editor. All powered by AI.",
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      "to": "2025-01-01T12:55:35.000Z",
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      "variants": [
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          "headline": "AI loyalty program software & promotion technology",
          "subhead": "Engage non-loyalty members with our promotion technology and build your customer loyalty program faster with our AI-powered loyalty management software.",
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        {
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      ],
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      "captures": 4,
      "evidence": "https://web.archive.org/web/20260710153309/https://antavo.com/",
      "evidence_kind": "internet_archive",
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        {
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      "headline": "Make moments. Mean more.",
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      "before_evidence_kind": "internet_archive",
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      "between": {
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        "to": "2015-08-15T00:40:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20150815004007/https://antavo.com/",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build Engaging, Omnichannel Loyalty Programs” to “API-Centric Enterprise-Grade Loyalty Programs”.",
      "between": {
        "from": "2019-07-23T10:56:39.000Z",
        "to": "2021-01-20T23:42:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20210120234253/https://antavo.com/",
      "evidence_kind": "internet_archive",
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    {
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      "before_evidence": "https://web.archive.org/web/20230701191625/https://antavo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “API-Centric, No-Code Enterprise Loyalty Cloud” to “The most powerful AI loyalty platform”.",
      "between": {
        "from": "2023-07-01T19:16:25.000Z",
        "to": "2025-01-01T12:55:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101125535/https://antavo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-36f51aa03d221d1f1e1fa934437e41ac27274b31ed4f300e340c37c54c803521:d65d5dd8b27f1ffe7e896f9f8cc062e94d45c4bfe7fff17c6c98a3f3b712cee0:headline:2e605b7b22d73c8d",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The most powerful AI loyalty platform” to “AI loyalty program software & promotion technology”.",
      "between": {
        "from": "2025-01-01T12:55:35.000Z",
        "to": "2025-11-01T21:15:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20251101211512/https://antavo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-d65d5dd8b27f1ffe7e896f9f8cc062e94d45c4bfe7fff17c6c98a3f3b712cee0:6c2023d50f11a5463c9d1a3148c9b419ac12530867c4685d5f002c5d6ddec1e5:headline:4c266657a3eb5fce",
      "before_evidence": "https://web.archive.org/web/20251101211512/https://antavo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “AI loyalty program software & promotion technology” to “Loyalty program software that drives measurable growth”.",
      "between": {
        "from": "2025-11-01T21:15:12.000Z",
        "to": "2026-02-03T05:20:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20260203052033/https://antavo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-6c2023d50f11a5463c9d1a3148c9b419ac12530867c4685d5f002c5d6ddec1e5:ed5ac6d9eac13f5b07a11efd9228be6d8304c3dc35ab6de0caea7b7fce3d281a:customers_added:9b5163fd0cc4374e",
      "before_evidence": "https://web.archive.org/web/20260203052033/https://antavo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: of Benefit Cosmetics, of Ingka, of GLS., Canela's ., of Martin & Co. and Goiko's ..",
      "between": {
        "from": "2026-02-03T05:20:33.000Z",
        "to": "2026-05-01T04:48:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20260501044816/https://antavo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 7,
      "id": "page-ed5ac6d9eac13f5b07a11efd9228be6d8304c3dc35ab6de0caea7b7fce3d281a:ac984b3ad27ec888e212fd3d6f857d1cf407c222863c6def569845b17e1d4642:customers_added:724126b1be8a55b8",
      "before_evidence": "https://web.archive.org/web/20260501044816/https://antavo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: of Puma.",
      "between": {
        "from": "2026-05-01T04:48:16.000Z",
        "to": "2026-07-10T15:33:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710153309/https://antavo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 8,
      "id": "page-ac984b3ad27ec888e212fd3d6f857d1cf407c222863c6def569845b17e1d4642:ae9a2d98cc3ab5135e1b0bfc074a500748163078d86146160cf6ac393f4a9c37:customers_added:72848a79fda8ee19",
      "before_evidence": "https://web.archive.org/web/20260710153309/https://antavo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Ardene's and Cricut's.",
      "between": {
        "from": "2026-07-10T15:33:09.000Z",
        "to": "2026-10-29T04:48:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20261029044818/https://antavo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 9,
      "id": "page-ac984b3ad27ec888e212fd3d6f857d1cf407c222863c6def569845b17e1d4642:ae9a2d98cc3ab5135e1b0bfc074a500748163078d86146160cf6ac393f4a9c37:headline:b78c86022901a129",
      "before_evidence": "https://web.archive.org/web/20260710153309/https://antavo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Loyalty program software that drives measurable growth” to “Make moments. Mean more.”.",
      "between": {
        "from": "2026-07-10T15:33:09.000Z",
        "to": "2026-10-29T04:48:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20261029044818/https://antavo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-ae9a2d98cc3ab5135e1b0bfc074a500748163078d86146160cf6ac393f4a9c37:4d0719d6fcb3f8050ddfab84f31ae6bf4406ea882263a4f197d416813f9e7a19:headline:5aa1f48bc65e2292",
      "before_evidence": "https://web.archive.org/web/20261029044818/https://antavo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Make moments. Mean more.” to “Loyalty program software that drives measurable growth”.",
      "between": {
        "from": "2026-10-29T04:48:18.000Z",
        "to": "2026-11-05T11:16:35.403Z"
      },
      "evidence": "https://antavo.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Antavo” company record, https://startuphistory.org/c/antavo.com"
}