{
  "company": {
    "name": "Anomalo",
    "website": "https://anomalo.com/",
    "record": "https://startuphistory.org/c/anomalo.com"
  },
  "status": null,
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  "baseline": {
    "snapshot_id": "0126f722e708a2f4b512e4a341e03fcf74c112c57fef8f73df85f321865bf2be",
    "observed_at": "2011-01-28T11:26:31.000Z",
    "headline": "Domini registrazione trasferimento e recupero domini con Interhosting",
    "description": "Con i servizi Interhosting puoi registrare, trasferire e recuperare domini in modo semplice e veloce",
    "evidence": "https://web.archive.org/web/20110128112631/http://www.anomalo.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T11:14:40.721Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2011-01-28T11:26:31.000Z",
      "variants": [
        {
          "headline": "Domini registrazione trasferimento e recupero domini con Interhosting",
          "subhead": "Con i servizi Interhosting puoi registrare, trasferire e recuperare domini in modo semplice e veloce",
          "observed_at": "2011-01-28T11:26:31.000Z",
          "evidence": "https://web.archive.org/web/20110128112631/http://www.anomalo.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Domini registrazione trasferimento e recupero domini con Interhosting",
      "subhead": "Con i servizi Interhosting puoi registrare, trasferire e recuperare domini in modo semplice e veloce",
      "from": "2011-01-28T11:26:31.000Z",
      "to": "2011-01-28T11:26:31.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20110128112631/http://www.anomalo.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2011-01-28T11:26:31.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2014-02-16T13:13:13.000Z",
      "variants": [
        {
          "headline": "Le T.shirt di Anomalo Rimini prodotte in Italia",
          "subhead": "t.shirt prodotte in Italia da stampare e personalizzare",
          "observed_at": "2014-02-16T13:13:13.000Z",
          "evidence": "https://web.archive.org/web/20140216131313/http://www.anomalo.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Le T.shirt di Anomalo Rimini prodotte in Italia",
      "subhead": "t.shirt prodotte in Italia da stampare e personalizzare",
      "from": "2014-02-16T13:13:13.000Z",
      "to": "2014-02-16T13:13:13.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20140216131313/http://www.anomalo.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-02-16T13:13:13.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-10-25T10:23:03.000Z",
      "variants": [
        {
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          "evidence_kind": "internet_archive"
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        {
          "headline": "Set up data validation in less than 5 minutes",
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          "evidence_kind": "internet_archive"
        }
      ],
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      "to": "2021-10-25T10:23:03.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20211025102303/https://www.anomalo.com:443/",
      "evidence_kind": "internet_archive",
      "seen": {
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      "quote_observed_at": "2024-01-06T15:42:13.000Z",
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        {
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          "subhead": "Anomalo automatically detects and explains issues in your enterprise data. All without writing code, configuring rules, or setting thresholds. Let us help you trust the data you’re using to make decis",
          "observed_at": "2022-07-09T01:45:13.000Z",
          "evidence": "https://web.archive.org/web/20220709014513/https://www.anomalo.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Automatically detect data issues and understand their root causes, before anyone else.",
          "subhead": "Anomalo automatically detects and explains issues in your enterprise data. All without writing code, configuring rules, or setting thresholds. Let us help you trust the data you’re using to make decis",
          "observed_at": "2023-01-05T17:24:54.000Z",
          "evidence": "https://web.archive.org/web/20230105172454/https://www.anomalo.com/",
          "evidence_kind": "internet_archive"
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        {
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          "subhead": "Anomalo Automated AI to detects and explains issues in your enterprise data. All without writing code, configuring rules, or setting thresholds. Let us help you trust the data you’re using to make dec",
          "observed_at": "2024-01-06T15:42:13.000Z",
          "evidence": "https://web.archive.org/web/20240106154213/https://www.anomalo.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Automated AI to detect data issues and understand their root causes, before anyone else.",
      "subhead": "Anomalo Automated AI to detects and explains issues in your enterprise data. All without writing code, configuring rules, or setting thresholds. Let us help you trust the data you’re using to make dec",
      "from": "2022-07-09T01:45:13.000Z",
      "to": "2024-01-06T15:42:13.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20240106154213/https://www.anomalo.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T11:14:40.721Z",
      "variants": [
        {
          "headline": "Data Quality Software",
          "subhead": "Anomalo's Data Quality Software uses automated AI to detect data quality issues and understand their root causes, before anyone else. Get started today!",
          "observed_at": "2025-01-08T23:26:34.000Z",
          "evidence": "https://web.archive.org/web/20250108232634/https://www.anomalo.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Enterprise Data Quality for All Data Types",
          "subhead": "AI-powered platform that ensures data quality across structured, semi-structured, and unstructured data. Proactively detect, root cause, and resolve data issues.",
          "observed_at": "2025-07-04T12:56:06.000Z",
          "evidence": "https://web.archive.org/web/20250704125606/https://www.anomalo.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Enterprise Data Quality for All Data Types",
          "subhead": "AI-powered platform that ensures data quality across structured, semi-structured, and unstructured data. Proactively detect, root cause, and resolve data issues.",
          "observed_at": "2026-02-01T03:56:39.000Z",
          "evidence": "https://web.archive.org/web/20260201035639/https://www.anomalo.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The autonomous data system for the agentic enterprise",
          "subhead": null,
          "observed_at": "2026-07-21T21:23:46.000Z",
          "evidence": "https://web.archive.org/web/20260721212346/https://www.anomalo.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The autonomous data system for the agentic enterprise",
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          "observed_at": "2026-10-10T14:41:35.000Z",
          "evidence": "https://web.archive.org/web/20261010144135/https://www.anomalo.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The autonomous data system for the agentic enterprise",
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          "observed_at": "2026-11-05T11:14:40.721Z",
          "evidence": "https://www.anomalo.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The autonomous data system for the agentic enterprise",
      "subhead": null,
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      "to": "2026-11-05T11:14:40.721Z",
      "captures": 6,
      "evidence": "https://www.anomalo.com/",
      "evidence_kind": "live_capture",
      "seen": {
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          "to": "2026-11-05T11:14:40.721Z"
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Le T.shirt di Anomalo Rimini prodotte in Italia” to “Set up data validation in less than 5 minutes”.",
      "between": {
        "from": "2014-02-16T13:13:13.000Z",
        "to": "2020-10-26T20:48:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20201026204846/https://www.anomalo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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    {
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      "id": "page-ae7a32197263a9bb3b47c3f7d1e781176f778af627d13ddf342e41e9537504c8:ec8866af5fb62d62c3bbe6a1c3d94ccb2ec6986a01da83a0f3463e89633df19d:headline:88a6f54ee2df11b5",
      "before_evidence": "https://web.archive.org/web/20211025102303/https://www.anomalo.com:443/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Set up data validation in less than 5 minutes” to “Automatically detect data issues and understand their root causes, before anyone else.”.",
      "between": {
        "from": "2021-10-25T10:23:03.000Z",
        "to": "2022-07-09T01:45:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20220709014513/https://www.anomalo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
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      "before_evidence": "https://web.archive.org/web/20211025102303/https://www.anomalo.com:443/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2021-10-25T10:23:03.000Z",
        "to": "2022-07-09T01:45:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20220709014513/https://www.anomalo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-e9abc65b698ac31a0f2d0fa63c9a3b9d11caf8291fd42f713034adaffea5865d:30a0370755aa4040e46ca5cf2ad0adf071f7a7fe11591e77aea541b7421d90c9:compliance:28c8f13d81f29562",
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      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2023-01-05T17:24:54.000Z",
        "to": "2024-01-06T15:42:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20240106154213/https://www.anomalo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 5,
      "id": "page-30a0370755aa4040e46ca5cf2ad0adf071f7a7fe11591e77aea541b7421d90c9:4974675ca2578166d8acce0dd2bc712f0199e1a3794f321de6628093065063ec:headline:cfd1b92eb8be4187",
      "before_evidence": "https://web.archive.org/web/20240106154213/https://www.anomalo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Automated AI to detect data issues and understand their root causes, before anyone else.” to “Data Quality Software”.",
      "between": {
        "from": "2024-01-06T15:42:13.000Z",
        "to": "2025-01-08T23:26:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20250108232634/https://www.anomalo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-4974675ca2578166d8acce0dd2bc712f0199e1a3794f321de6628093065063ec:f779291260eaadba9667e33b7ce08b0b6eb302153c466a4b0ad82b30a69deb3d:headline:b53093755999649e",
      "before_evidence": "https://web.archive.org/web/20250108232634/https://www.anomalo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Data Quality Software” to “Enterprise Data Quality for All Data Types”.",
      "between": {
        "from": "2025-01-08T23:26:34.000Z",
        "to": "2025-07-04T12:56:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20250704125606/https://www.anomalo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-7f5aa90f4e1b9f99bbd0b0368705385612d7fe6335d5659ea20744514948cda6:dc55b0a50653399100e596dc31be2a803621d5455aab218f2ceecd25892e904b:customers_added:ed98b2ad7558f5ab",
      "before_evidence": "https://web.archive.org/web/20260201035639/https://www.anomalo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: Aritzia.",
      "between": {
        "from": "2026-02-01T03:56:39.000Z",
        "to": "2026-07-21T21:23:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20260721212346/https://www.anomalo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 8,
      "id": "classifier-7f5aa90f4e1b9f99bbd0b0368705385612d7fe6335d5659ea20744514948cda6:dc55b0a50653399100e596dc31be2a803621d5455aab218f2ceecd25892e904b:repositioning",
      "before_evidence": "https://web.archive.org/web/20260201035639/https://www.anomalo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Enterprise Data Quality for All Data Types” to “The autonomous data system for the agentic enterprise”.",
      "between": {
        "from": "2026-02-01T03:56:39.000Z",
        "to": "2026-07-21T21:23:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20260721212346/https://www.anomalo.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 9,
      "id": "page-7f5aa90f4e1b9f99bbd0b0368705385612d7fe6335d5659ea20744514948cda6:dc55b0a50653399100e596dc31be2a803621d5455aab218f2ceecd25892e904b:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20260201035639/https://www.anomalo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-02-01T03:56:39.000Z",
        "to": "2026-07-21T21:23:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20260721212346/https://www.anomalo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": {
    "headline": "Anomalo updates positioning to autonomous data system",
    "summary": "Anomalo now presents itself as “The autonomous data system for the agentic enterprise” and highlights SOC 2 compliance, while showing an Aritzia logo on its homepage. The company previously emphasized enterprise data quality and rapid data validation setup.",
    "points": [
      {
        "text": "Between February 2026 and July 2026, Anomalo added an Aritzia logo to its homepage as a customer logo.",
        "kind": "fact",
        "changes": [
          7
        ]
      },
      {
        "text": "Between February 2026 and July 2026, a classifier read Anomalo’s new homepage headline as “The autonomous data system for the agentic enterprise”, replacing “Enterprise Data Quality for All Data Types”.",
        "kind": "fact",
        "changes": [
          6,
          8
        ]
      },
      {
        "text": "Between February 2026 and July 2026, Anomalo’s homepage stated SOC 2 compliance.",
        "kind": "fact",
        "changes": [
          9
        ]
      },
      {
        "text": "The shift in wording to “The autonomous data system for the agentic enterprise” suggests Anomalo may be broadening its framing beyond data quality tooling toward a wider autonomous data platform narrative.",
        "kind": "interpretation",
        "changes": [
          5,
          6,
          8
        ]
      }
    ],
    "written_at": "2026-11-07T15:35:29.975Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Anomalo” company record, https://startuphistory.org/c/anomalo.com"
}