{
  "company": {
    "name": "Altur",
    "website": "https://altur.io/",
    "record": "https://startuphistory.org/c/altur.io"
  },
  "status": null,
  "history_since": "2021-12-10T02:21:02.000Z",
  "baseline": {
    "snapshot_id": "f27c3d303d073bf1645c49405c5938df9ea1fb47d2ef5adc482ebd275d7a72bc",
    "observed_at": "2024-03-13T00:22:03.000Z",
    "headline": "Cobranza, servicio al cliente y marketing en piloto automático",
    "description": "Automatiza interacciones de servicio al cliente, mercadotecnia, ventas y cobranza, con chatbots que se comportan como un humano.",
    "evidence": "https://web.archive.org/web/20240313002203/https://altur.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-04T11:23:23.920Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-03-13T00:22:03.000Z",
      "variants": [
        {
          "headline": "Cobranza, servicio al cliente y marketing en piloto automático",
          "subhead": "Automatiza interacciones de servicio al cliente, mercadotecnia, ventas y cobranza, con chatbots que se comportan como un humano.",
          "observed_at": "2024-03-13T00:22:03.000Z",
          "evidence": "https://web.archive.org/web/20240313002203/https://altur.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Cobranza, servicio al cliente y marketing en piloto automático",
      "subhead": "Automatiza interacciones de servicio al cliente, mercadotecnia, ventas y cobranza, con chatbots que se comportan como un humano.",
      "from": "2024-03-13T00:22:03.000Z",
      "to": "2024-03-13T00:22:03.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240313002203/https://altur.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-03-13T00:22:03.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-08-09T10:48:15.000Z",
      "variants": [
        {
          "headline": "Agentes de Voz con Inteligencia Artificial para Cobranza y Ventas",
          "subhead": "Agentes de Voz con Inteligencia Artificial para Cobranza y Ventas",
          "observed_at": "2025-07-09T13:09:13.000Z",
          "evidence": "https://web.archive.org/web/20250709130913/https://www.altur.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Agentes de Voz con Inteligencia Artificial para Cobranza y Ventas",
          "subhead": "Agentes de Voz con Inteligencia Artificial para Cobranza y Ventas",
          "observed_at": "2025-08-09T10:48:15.000Z",
          "evidence": "https://web.archive.org/web/20250809104815/https://www.altur.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Agentes de Voz con Inteligencia Artificial para Cobranza y Ventas",
      "subhead": "Agentes de Voz con Inteligencia Artificial para Cobranza y Ventas",
      "from": "2025-07-09T13:09:13.000Z",
      "to": "2025-08-09T10:48:15.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250809104815/https://www.altur.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-07-09T13:09:13.000Z",
          "to": "2025-08-09T10:48:15.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-04T11:23:23.920Z",
      "variants": [
        {
          "headline": "Human-less Call Center",
          "subhead": "Altur's voice AI agents run debt collection and sales calls end to end: they negotiate payment plans, follow up by WhatsApp and SMS, and stay compliant.",
          "observed_at": "2026-11-04T11:23:23.920Z",
          "evidence": "https://www.altur.io/en",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Human-less Call Center",
      "subhead": "Altur's voice AI agents run debt collection and sales calls end to end: they negotiate payment plans, follow up by WhatsApp and SMS, and stay compliant.",
      "from": "2026-11-04T11:23:23.920Z",
      "to": "2026-11-04T11:23:23.920Z",
      "captures": 1,
      "evidence": "https://www.altur.io/en",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-04T11:23:23.920Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-f81a4460571c4aad77bc2c6142abb2d7b410bcef9c3b236ff34d228b0ec019d7:f27c3d303d073bf1645c49405c5938df9ea1fb47d2ef5adc482ebd275d7a72bc:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20211210022102/https://altur.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2021-12-10T02:21:02.000Z",
        "to": "2024-03-13T00:22:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20240313002203/https://altur.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 2,
      "id": "page-6e2c3dedc587b4fd966de84ccddd717013abe5d3b558b1bc5597a72c21d3f41b:fbcc760733921d4e6981e17f04de039b0cdd778f2112d5ae5fe2316d37c8c17a:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20250302160344/https://altur.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2025-03-02T16:03:44.000Z",
        "to": "2025-07-09T13:09:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20250709130913/https://www.altur.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-fbcc760733921d4e6981e17f04de039b0cdd778f2112d5ae5fe2316d37c8c17a:525be718ab0e022b1dca6a8ef69e919ec70d3b4b9d06a7beef75ce3ff16103d3:logos:60ebad357eb6bee5",
      "before_evidence": "https://web.archive.org/web/20250709130913/https://www.altur.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Telmex and R2 Capital.",
      "between": {
        "from": "2025-07-09T13:09:13.000Z",
        "to": "2025-08-09T10:48:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20250809104815/https://www.altur.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-525be718ab0e022b1dca6a8ef69e919ec70d3b4b9d06a7beef75ce3ff16103d3:8588ad79a264904c8040bba325e43d65e54f73879dfe5491b6f14fe65c004227:headline:a6aca26935a0ec34",
      "before_evidence": "https://web.archive.org/web/20250809104815/https://www.altur.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Agentes de Voz con Inteligencia Artificial para Cobranza y Ventas” to “Human-less Call Center”.",
      "between": {
        "from": "2025-08-09T10:48:15.000Z",
        "to": "2026-11-04T11:23:23.920Z"
      },
      "evidence": "https://www.altur.io/en",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-525be718ab0e022b1dca6a8ef69e919ec70d3b4b9d06a7beef75ce3ff16103d3:8588ad79a264904c8040bba325e43d65e54f73879dfe5491b6f14fe65c004227:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20250809104815/https://www.altur.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2025-08-09T10:48:15.000Z",
        "to": "2026-11-04T11:23:23.920Z"
      },
      "evidence": "https://www.altur.io/en",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 6,
      "id": "page-525be718ab0e022b1dca6a8ef69e919ec70d3b4b9d06a7beef75ce3ff16103d3:8588ad79a264904c8040bba325e43d65e54f73879dfe5491b6f14fe65c004227:compliance:5a8e0afb4adf787c",
      "before_evidence": "https://web.archive.org/web/20250809104815/https://www.altur.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 compliance on its homepage.",
      "between": {
        "from": "2025-08-09T10:48:15.000Z",
        "to": "2026-11-04T11:23:23.920Z"
      },
      "evidence": "https://www.altur.io/en",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    }
  ],
  "update": {
    "headline": "Altur updates positioning, adds logos and compliance statement",
    "summary": "Altur changed its homepage messaging, added Telmex and R2 Capital logos, introduced a careers page, and now states ISO 27001 compliance, while also removing a pricing page link.",
    "points": [
      {
        "text": "Between March 2025 and July 2025, Altur removed its pricing page link.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2025 and August 2025, Altur added Telmex and R2 Capital logos to its homepage.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between August 2025 and November 2026, Altur changed its homepage headline from “Agentes de Voz con Inteligencia Artificial para Cobranza y Ventas” to “Human-less Call Center”.",
        "kind": "fact",
        "changes": [
          4
        ]
      },
      {
        "text": "Between August 2025 and November 2026, Altur added a careers page and now states ISO 27001 compliance on its homepage, which may indicate a focus on formalizing operations and emphasizing security practices.",
        "kind": "interpretation",
        "changes": [
          5,
          6
        ]
      }
    ],
    "written_at": "2026-11-07T21:10:51.882Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Altur” company record, https://startuphistory.org/c/altur.io"
}