{
  "company": {
    "name": "Alter Labs",
    "website": "https://alterauth.com/",
    "record": "https://startuphistory.org/c/alterauth.com"
  },
  "status": null,
  "history_since": "2025-01-07T10:42:19.000Z",
  "baseline": {
    "snapshot_id": "09df1f5c597bb6293ac3d99c75151bbaf72217dfba19cab898b328bb548f4eb1",
    "observed_at": "2025-01-07T10:42:19.000Z",
    "headline": "AlterAuth - Authentication & Authorization Platform",
    "description": "AlterAuth - A comprehensive authentication and authorization platform offering powerful APIs and SDKs for secure and seamless integration across devices.",
    "evidence": "https://web.archive.org/web/20250107104219/https://www.alterauth.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$0 / month",
            "$49 / month"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-04T11:22:04.830Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-01-07T10:42:19.000Z",
      "variants": [
        {
          "headline": "AlterAuth - Authentication & Authorization Platform",
          "subhead": "AlterAuth - A comprehensive authentication and authorization platform offering powerful APIs and SDKs for secure and seamless integration across devices.",
          "observed_at": "2025-01-07T10:42:19.000Z",
          "evidence": "https://web.archive.org/web/20250107104219/https://www.alterauth.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "AlterAuth - Authentication & Authorization Platform",
      "subhead": "AlterAuth - A comprehensive authentication and authorization platform offering powerful APIs and SDKs for secure and seamless integration across devices.",
      "from": "2025-01-07T10:42:19.000Z",
      "to": "2025-01-07T10:42:19.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250107104219/https://www.alterauth.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-07T10:42:19.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-05-11T14:41:42.000Z",
      "variants": [
        {
          "headline": "The auth layer for AI agents.",
          "subhead": "Secure OAuth credential management for AI agents. Connect, authorize, and audit every tool your agents use, with enterprise-grade security.",
          "observed_at": "2026-05-11T14:41:42.000Z",
          "evidence": "https://web.archive.org/web/20260511144142/https://alterauth.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The auth layer for AI agents.",
      "subhead": "Secure OAuth credential management for AI agents. Connect, authorize, and audit every tool your agents use, with enterprise-grade security.",
      "from": "2026-05-11T14:41:42.000Z",
      "to": "2026-05-11T14:41:42.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260511144142/https://alterauth.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-05-11T14:41:42.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-04T11:22:04.830Z",
      "variants": [
        {
          "headline": "Privileged access management for AI agents.",
          "subhead": "PAM for AI agents, enforced at runtime: vaulted credentials, per-action policy, approval before risky calls complete, and an audit trail for every call through Alter.",
          "observed_at": "2026-10-15T15:20:34.000Z",
          "evidence": "https://web.archive.org/web/20261015152034/https://alterauth.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Privileged access management for AI agents.",
          "subhead": "PAM for AI agents, enforced at runtime: vaulted credentials, per-action policy, approval before risky calls complete, and an audit trail for every call through Alter.",
          "observed_at": "2026-10-25T10:06:03.000Z",
          "evidence": "https://web.archive.org/web/20261025100603/https://alterauth.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Privileged access management for AI agents",
          "subhead": "PAM for AI agents, enforced at runtime: vaulted credentials, per-action policy, approval before risky calls complete, and an audit trail for every call through Alter.",
          "observed_at": "2026-11-04T11:22:04.830Z",
          "evidence": "https://alterauth.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Privileged access management for AI agents",
      "subhead": "PAM for AI agents, enforced at runtime: vaulted credentials, per-action policy, approval before risky calls complete, and an audit trail for every call through Alter.",
      "from": "2026-10-15T15:20:34.000Z",
      "to": "2026-11-04T11:22:04.830Z",
      "captures": 3,
      "evidence": "https://alterauth.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-10-15T15:20:34.000Z",
          "to": "2026-11-04T11:22:04.830Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-09df1f5c597bb6293ac3d99c75151bbaf72217dfba19cab898b328bb548f4eb1:dfa4b6aca54bda8b6f8c6f864e372bd0ceb5e71956e69941b5d9456f6dfae699:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20250107104219/https://www.alterauth.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2025-01-07T10:42:19.000Z",
        "to": "2026-05-11T14:41:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20260511144142/https://alterauth.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 2,
      "id": "page-dfa4b6aca54bda8b6f8c6f864e372bd0ceb5e71956e69941b5d9456f6dfae699:af82f6f60270fc25195a345623f74c128909ceb71e393f1ab573f4fb37767a6d:headline:ef4de7a5ec503164",
      "before_evidence": "https://web.archive.org/web/20260511144142/https://alterauth.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The auth layer for AI agents.” to “Privileged access management for AI agents.”.",
      "between": {
        "from": "2026-05-11T14:41:42.000Z",
        "to": "2026-10-15T15:20:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20261015152034/https://alterauth.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-dfa4b6aca54bda8b6f8c6f864e372bd0ceb5e71956e69941b5d9456f6dfae699:af82f6f60270fc25195a345623f74c128909ceb71e393f1ab573f4fb37767a6d:traction:f7298ab2f1438baa",
      "before_evidence": "https://web.archive.org/web/20260511144142/https://alterauth.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “140 integrations” on its homepage (was “100+ Integrations”).",
      "between": {
        "from": "2026-05-11T14:41:42.000Z",
        "to": "2026-10-15T15:20:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20261015152034/https://alterauth.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 4,
      "id": "page-dfa4b6aca54bda8b6f8c6f864e372bd0ceb5e71956e69941b5d9456f6dfae699:af82f6f60270fc25195a345623f74c128909ceb71e393f1ab573f4fb37767a6d:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20260511144142/https://alterauth.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-05-11T14:41:42.000Z",
        "to": "2026-10-15T15:20:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20261015152034/https://alterauth.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 5,
      "id": "page-badbf6ff9024a11d491361b520d1f88b988b8425a3b45a14b16995696c2d3251:ba65af5adb3f0f98fb59b8a86108bc8bf74f9ad8d2c5c5920d9691d4b7109343:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20261025100603/https://alterauth.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2026-10-25T10:06:03.000Z",
        "to": "2026-11-04T11:22:04.830Z"
      },
      "evidence": "https://alterauth.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Alter Labs” company record, https://startuphistory.org/c/alterauth.com"
}