{
  "company": {
    "name": "Alpaca Markets",
    "website": "https://alpaca.markets/",
    "record": "https://startuphistory.org/c/alpaca.markets"
  },
  "status": null,
  "history_since": "2018-05-04T15:38:17.000Z",
  "baseline": {
    "snapshot_id": "d004d16b5d050b768bc3411fba5de4cb0d71407ce44a8277900b27b97d3a29d9",
    "observed_at": "2018-05-04T15:38:17.000Z",
    "headline": "Algo trading commission free.",
    "description": "Lower your cost, Maximize your profits. Algo trading commision free.",
    "evidence": "https://web.archive.org/web/20180504153817/https://alpaca.markets/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-04T11:19:32.686Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2018-05-04T15:38:17.000Z",
      "variants": [
        {
          "headline": "Algo trading commission free.",
          "subhead": "Lower your cost, Maximize your profits. Algo trading commision free.",
          "observed_at": "2018-05-04T15:38:17.000Z",
          "evidence": "https://web.archive.org/web/20180504153817/https://alpaca.markets/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Algo trading commission free.",
      "subhead": "Lower your cost, Maximize your profits. Algo trading commision free.",
      "from": "2018-05-04T15:38:17.000Z",
      "to": "2018-05-04T15:38:17.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180504153817/https://alpaca.markets/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-05-04T15:38:17.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-01-12T12:46:56.000Z",
      "variants": [
        {
          "headline": "Hack Financial Systems",
          "subhead": "Alpaca API lets you build and trade with real-time market data for free.",
          "observed_at": "2019-01-05T03:47:54.000Z",
          "evidence": "https://web.archive.org/web/20190105034754/https://alpaca.markets/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Hack Financial Systems",
          "subhead": "Alpaca API lets you build and trade with real-time market data for free.",
          "observed_at": "2020-01-12T12:46:56.000Z",
          "evidence": "https://web.archive.org/web/20200112124656/https://alpaca.markets/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Hack Financial Systems",
      "subhead": "Alpaca API lets you build and trade with real-time market data for free.",
      "from": "2019-01-05T03:47:54.000Z",
      "to": "2020-01-12T12:46:56.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20200112124656/https://alpaca.markets/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2019-01-05T03:47:54.000Z",
          "to": "2020-01-12T12:46:56.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-04T11:19:32.686Z",
      "variants": [
        {
          "headline": "API for Stock Trading",
          "subhead": "Alpaca Stock Trading API is built for algorithmic trading and building apps for commission-free",
          "observed_at": "2021-01-20T01:09:18.000Z",
          "evidence": "https://web.archive.org/web/20210120010918/https://alpaca.markets/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "API for Stocks and Crypto Trading",
          "subhead": "Alpaca API allows developers and businesses to build apps, embed investing, and trade algorithms",
          "observed_at": "2022-01-19T10:14:43.000Z",
          "evidence": "https://web.archive.org/web/20220119101443/https://alpaca.markets/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "API for Stock and Crypto Trading",
          "subhead": "Alpaca's easy to use APIs allow developers and businesses to build apps, embed investing, and trade algorithms.",
          "observed_at": "2022-07-01T18:54:44.000Z",
          "evidence": "https://web.archive.org/web/20220701185444/https://alpaca.markets/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "API for Stock and Crypto Trading",
          "subhead": "Alpaca's easy to use APIs allow developers and businesses to build apps, embed investing, and trade algorithms.",
          "observed_at": "2023-07-03T21:03:12.000Z",
          "evidence": "https://web.archive.org/web/20230703210312/https://alpaca.markets/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "API for Stock, Options, and Crypto Trading",
          "subhead": "Alpaca's easy to use APIs allow developers and businesses to trade algorithms, build apps and embed investing into their services.",
          "observed_at": "2024-07-02T15:55:42.000Z",
          "evidence": "https://web.archive.org/web/20240702155542/https://alpaca.markets/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "API for Stock, Options, and Crypto Trading",
          "subhead": "Alpaca's easy to use APIs allow developers and businesses to trade algorithms, build apps and embed investing into their services.",
          "observed_at": "2025-07-02T04:04:49.000Z",
          "evidence": "https://web.archive.org/web/20250702040449/https://alpaca.markets/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "API for Stock, Options, Crypto Trading & more",
          "subhead": "Alpaca's easy to use APIs allow developers and businesses to trade algorithms, build apps and embed investing into their services.",
          "observed_at": "2026-02-03T02:40:58.000Z",
          "evidence": "https://web.archive.org/web/20260203024058/https://alpaca.markets/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "API for Stock, Options, Crypto Trading & more",
          "subhead": "Alpaca's easy to use APIs allow developers and businesses to trade algorithms, build apps and embed investing into their services.",
          "observed_at": "2026-07-09T14:38:39.000Z",
          "evidence": "https://web.archive.org/web/20260709143839/https://alpaca.markets/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "API for Stock, Options, Crypto Trading & more",
          "subhead": "Alpaca's easy to use APIs allow developers and businesses to trade algorithms, build apps and embed investing into their services.",
          "observed_at": "2026-07-27T06:43:53.000Z",
          "evidence": "https://web.archive.org/web/20260727064353/https://alpaca.markets/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "API for Stock, Options, Crypto Trading & more",
          "subhead": "Alpaca's easy to use APIs allow developers and businesses to trade algorithms, build apps and embed investing into their services.",
          "observed_at": "2026-10-06T04:59:15.000Z",
          "evidence": "https://web.archive.org/web/20261006045915/https://alpaca.markets/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "API for Stock, Options, Crypto Trading & more",
          "subhead": "Alpaca's easy to use APIs allow developers and businesses to trade algorithms, build apps and embed investing into their services.",
          "observed_at": "2026-11-04T11:19:32.686Z",
          "evidence": "https://alpaca.markets/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "API for Stock, Options, Crypto Trading & more",
      "subhead": "Alpaca's easy to use APIs allow developers and businesses to trade algorithms, build apps and embed investing into their services.",
      "from": "2021-01-20T01:09:18.000Z",
      "to": "2026-11-04T11:19:32.686Z",
      "captures": 11,
      "evidence": "https://alpaca.markets/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2021-01-20T01:09:18.000Z",
          "to": "2026-11-04T11:19:32.686Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-d004d16b5d050b768bc3411fba5de4cb0d71407ce44a8277900b27b97d3a29d9:c8006062bffacc531df119d8f7b261c680eaebb49721d1f1b1bc9f50a92f810c:headline:70f4302207f021ad",
      "before_evidence": "https://web.archive.org/web/20180504153817/https://alpaca.markets/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Algo trading commission free.” to “Hack Financial Systems”.",
      "between": {
        "from": "2018-05-04T15:38:17.000Z",
        "to": "2019-01-05T03:47:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20190105034754/https://alpaca.markets/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-74289aa193e000d82a2254977db8915e25bfb5196d3603d9ca77998b070f087d:7539dedf56d98eb88c5dd851fd22108696ccbfa8665533a9329b178a93737abb:headline:43f7efdc5d9cc418",
      "before_evidence": "https://web.archive.org/web/20200112124656/https://alpaca.markets/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Hack Financial Systems” to “API for Stock Trading”.",
      "between": {
        "from": "2020-01-12T12:46:56.000Z",
        "to": "2021-01-20T01:09:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20210120010918/https://alpaca.markets/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-74289aa193e000d82a2254977db8915e25bfb5196d3603d9ca77998b070f087d:7539dedf56d98eb88c5dd851fd22108696ccbfa8665533a9329b178a93737abb:hiring:70bbbe3680f59b6f",
      "before_evidence": "https://web.archive.org/web/20200112124656/https://alpaca.markets/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Ashby.",
      "between": {
        "from": "2020-01-12T12:46:56.000Z",
        "to": "2021-01-20T01:09:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20210120010918/https://alpaca.markets/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-74289aa193e000d82a2254977db8915e25bfb5196d3603d9ca77998b070f087d:7539dedf56d98eb88c5dd851fd22108696ccbfa8665533a9329b178a93737abb:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20200112124656/https://alpaca.markets/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2020-01-12T12:46:56.000Z",
        "to": "2021-01-20T01:09:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20210120010918/https://alpaca.markets/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "page-7539dedf56d98eb88c5dd851fd22108696ccbfa8665533a9329b178a93737abb:185bff78e599c07744a942b0ebad3f6bca25ee2ef9504b3a24180879ce07bd04:investors:fd1748affb98106f",
      "before_evidence": "https://web.archive.org/web/20210120010918/https://alpaca.markets/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: Portage, Spark Capital, Social Leverage, Tribe Capital, Horizons Ventures, Eldridge, Elefund and Y Combinator.",
      "between": {
        "from": "2021-01-20T01:09:18.000Z",
        "to": "2022-01-19T10:14:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20220119101443/https://alpaca.markets/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    },
    {
      "n": 6,
      "id": "page-185bff78e599c07744a942b0ebad3f6bca25ee2ef9504b3a24180879ce07bd04:a35e672ccc186b6bf25e90508b820498754712d90e400dfeb1385a0340f6fbcd:investors:5dbf29662ec2119a",
      "before_evidence": "https://web.archive.org/web/20220119101443/https://alpaca.markets/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logo: @CindyBiSV on Twitter.",
      "between": {
        "from": "2022-01-19T10:14:43.000Z",
        "to": "2022-07-01T18:54:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701185444/https://alpaca.markets/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    },
    {
      "n": 7,
      "id": "page-a35e672ccc186b6bf25e90508b820498754712d90e400dfeb1385a0340f6fbcd:985f87d282d4d333661cd922b04aa31b2f9bcf3644b8fc259695d9ad1b5b9a79:investors:ba8c531c9e85b8e2",
      "before_evidence": "https://web.archive.org/web/20220701185444/https://alpaca.markets/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: portage-ventures, spark-capital, tribe-capital, horizons-ventures, social-leverage, unbound and y-combinator.",
      "between": {
        "from": "2022-07-01T18:54:44.000Z",
        "to": "2023-07-03T21:03:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20230703210312/https://alpaca.markets/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    },
    {
      "n": 8,
      "id": "page-0b6391bdfb339dee1f61a39bd98b85b010ccf6e7ae988af73a9138752b1b027a:2da63cc6c8e54d8de403c66aec59854791c1afe684ae7e43b7ed462126ca2779:compliance:1175eadc31d27881",
      "before_evidence": "https://web.archive.org/web/20250702040449/https://alpaca.markets/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-07-02T04:04:49.000Z",
        "to": "2026-02-03T02:40:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20260203024058/https://alpaca.markets/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 9,
      "id": "page-2da63cc6c8e54d8de403c66aec59854791c1afe684ae7e43b7ed462126ca2779:5cfd516738ac7044b5f232870601c5f87d4121116c9fba5ff91346bbd2c666df:customers_added:48880e9cf9b38ada",
      "before_evidence": "https://web.archive.org/web/20260203024058/https://alpaca.markets/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Bitget and Musaffa.",
      "between": {
        "from": "2026-02-03T02:40:58.000Z",
        "to": "2026-07-09T14:38:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20260709143839/https://alpaca.markets/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 10,
      "id": "page-230d605401120bc318d0d84135c74e56807063d26999aed93d4cef841df3281a:d1cf2eed48f7068f974f79f5d47d12dc8bc57e16bddab8b2011e9ef5649d8a26:customers_added:20d3090f28d59964",
      "before_evidence": "https://web.archive.org/web/20260727064353/https://alpaca.markets/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Crypto.com and Gate.",
      "between": {
        "from": "2026-07-27T06:43:53.000Z",
        "to": "2026-10-06T04:59:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20261006045915/https://alpaca.markets/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Alpaca Markets” company record, https://startuphistory.org/c/alpaca.markets"
}