{
  "company": {
    "name": "Alloy",
    "website": "https://alloy.com/",
    "record": "https://startuphistory.org/c/alloy.com"
  },
  "status": null,
  "history_since": "2008-08-28T06:12:59.000Z",
  "baseline": {
    "snapshot_id": "81e018755512e91fa6c6dffedceaccd45310cbf5bc2195a67eac686dce5a3cc1",
    "observed_at": "2008-08-28T06:12:59.000Z",
    "headline": "Top teen site for fashion, celebrities, horoscopes & quizzes - Alloy.com",
    "description": "Alloy.com is the teen source for celebrity gossip, fashion trends, guy advice & real life issues. Take quizzes, get horoscopes, enter contests and connect on the boards.",
    "evidence": "https://web.archive.org/web/20080828061259/http://alloy.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-04T11:18:36.342Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2008-08-28T06:12:59.000Z",
      "variants": [
        {
          "headline": "Top teen site for fashion, celebrities, horoscopes & quizzes - Alloy.com",
          "subhead": "Alloy.com is the teen source for celebrity gossip, fashion trends, guy advice & real life issues. Take quizzes, get horoscopes, enter contests and connect on the boards.",
          "observed_at": "2008-08-28T06:12:59.000Z",
          "evidence": "https://web.archive.org/web/20080828061259/http://alloy.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Top teen site for fashion, celebrities, horoscopes & quizzes - Alloy.com",
      "subhead": "Alloy.com is the teen source for celebrity gossip, fashion trends, guy advice & real life issues. Take quizzes, get horoscopes, enter contests and connect on the boards.",
      "from": "2008-08-28T06:12:59.000Z",
      "to": "2008-08-28T06:12:59.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20080828061259/http://alloy.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2008-08-28T06:12:59.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-11-03T02:59:13.000Z",
      "variants": [
        {
          "headline": "Optimize growth while minimizing risk",
          "subhead": "Alloy is an identity data orchestration platform and fraud prevention software that helps banks and fintechs with identity verification, AML monitoring…",
          "observed_at": "2025-11-03T02:59:13.000Z",
          "evidence": "https://web.archive.org/web/20251103025913/https://www.alloy.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Optimize growth while minimizing risk",
      "subhead": "Alloy is an identity data orchestration platform and fraud prevention software that helps banks and fintechs with identity verification, AML monitoring…",
      "from": "2025-11-03T02:59:13.000Z",
      "to": "2025-11-03T02:59:13.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20251103025913/https://www.alloy.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-11-03T02:59:13.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-04T11:18:36.342Z",
      "variants": [
        {
          "headline": "Full-lifecycle identity & fraud intelligence",
          "subhead": "Alloy is the global AI-powered risk management platform that accelerates onboarding, stops financial crime, and simplifies compliance.",
          "observed_at": "2026-07-25T11:52:00.000Z",
          "evidence": "https://web.archive.org/web/20260725115200/https://www.alloy.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Full-lifecycle identity & fraud intelligence",
          "subhead": "Alloy is the global AI-powered risk management platform that accelerates onboarding, stops financial crime, and simplifies compliance.",
          "observed_at": "2026-09-19T10:14:52.000Z",
          "evidence": "https://web.archive.org/web/20260919101452/https://www.alloy.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Full-lifecycle identity & fraud intelligence",
          "subhead": "Alloy is the global AI-powered risk management platform that accelerates onboarding, stops financial crime, and simplifies compliance.",
          "observed_at": "2026-11-04T11:18:36.342Z",
          "evidence": "https://www.alloy.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Full-lifecycle identity & fraud intelligence",
      "subhead": "Alloy is the global AI-powered risk management platform that accelerates onboarding, stops financial crime, and simplifies compliance.",
      "from": "2026-07-25T11:52:00.000Z",
      "to": "2026-11-04T11:18:36.342Z",
      "captures": 3,
      "evidence": "https://www.alloy.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-25T11:52:00.000Z",
          "to": "2026-11-04T11:18:36.342Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-02ecbcf43df038240400dbe77015ea6070065b34ef9d1bd714277608023d078c:0635a11f124a448018245a4af3397698ca6d8acf985d073025208ab79de87eaf:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20180101002012/http://www.alloy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2018-01-01T00:20:12.000Z",
        "to": "2025-11-03T02:59:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20251103025913/https://www.alloy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-0635a11f124a448018245a4af3397698ca6d8acf985d073025208ab79de87eaf:1311ae30b96324c4585c9d2933aad21fb4d1ce23a4147541e79cb784c2a260e7:headline:17eed46388230b81",
      "before_evidence": "https://web.archive.org/web/20251103025913/https://www.alloy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Optimize growth while minimizing risk” to “Full-lifecycle identity & fraud intelligence”.",
      "between": {
        "from": "2025-11-03T02:59:13.000Z",
        "to": "2026-07-25T11:52:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20260725115200/https://www.alloy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Alloy” company record, https://startuphistory.org/c/alloy.com"
}