{
  "company": {
    "name": "AliveCor, Inc.",
    "website": "https://alivecor.com/",
    "record": "https://startuphistory.org/c/alivecor.com"
  },
  "status": null,
  "history_since": "2011-01-03T13:35:15.000Z",
  "baseline": {
    "snapshot_id": "2122024e710f6aa85e74a6ae07b6758eb346f25d8ddd368c6f6896ffea473224",
    "observed_at": "2011-01-03T13:35:15.000Z",
    "headline": "AliveCor iPhone ECG",
    "description": "iPhone ECG.",
    "evidence": "https://web.archive.org/web/20110103133515/http://alivecor.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:23:19.277Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2011-01-03T13:35:15.000Z",
      "variants": [
        {
          "headline": "AliveCor iPhone ECG",
          "subhead": "iPhone ECG.",
          "observed_at": "2011-01-03T13:35:15.000Z",
          "evidence": "https://web.archive.org/web/20110103133515/http://alivecor.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "AliveCor iPhone ECG",
      "subhead": "iPhone ECG.",
      "from": "2011-01-03T13:35:15.000Z",
      "to": "2011-01-03T13:35:15.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20110103133515/http://alivecor.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2011-01-03T13:35:15.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2016-03-18T09:16:46.000Z",
      "variants": [
        {
          "headline": "What is Kardia?",
          "subhead": null,
          "observed_at": "2016-03-18T09:16:46.000Z",
          "evidence": "https://web.archive.org/web/20160318091646/http://www.alivecor.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "What is Kardia?",
      "subhead": null,
      "from": "2016-03-18T09:16:46.000Z",
      "to": "2016-03-18T09:16:46.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20160318091646/http://www.alivecor.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-03-18T09:16:46.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-07-11T01:49:19.000Z",
      "variants": [
        {
          "headline": "Peace of mind in your pocket",
          "subhead": "Record your own EKG using AliveCor's KardiaMobile smartphone app. Get instant professional analysis to detect Atrial Fibrillation (AF).FDA-cleared: clinically proven and used by the world's leading ca",
          "observed_at": "2018-02-02T10:57:33.000Z",
          "evidence": "https://web.archive.org/web/20180202105733/https://www.alivecor.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Peace of mind in your pocket",
          "subhead": "Record your own EKG using AliveCor's KardiaMobile smartphone app. Get instant professional analysis to detect Atrial Fibrillation (AF). FDA-cleared: clinically proven and used by the world's leading c",
          "observed_at": "2019-07-07T17:13:49.000Z",
          "evidence": "https://web.archive.org/web/20190707171349/https://www.alivecor.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Peace of mind in your pocket",
          "subhead": "Record your own EKG, anywhere and anytime, with AliveCor's KardiaMobile. Get instant medical grade results that detect Atrial Fibrillation (AF). FDA-cleared: clinically proven and used by the world's ",
          "observed_at": "2020-07-11T01:49:19.000Z",
          "evidence": "https://web.archive.org/web/20200711014919/https://www.alivecor.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Peace of mind in your pocket",
      "subhead": "Record your own EKG, anywhere and anytime, with AliveCor's KardiaMobile. Get instant medical grade results that detect Atrial Fibrillation (AF). FDA-cleared: clinically proven and used by the world's ",
      "from": "2018-02-02T10:57:33.000Z",
      "to": "2020-07-11T01:49:19.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20200711014919/https://www.alivecor.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2020-07-11T01:49:19.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-06T11:56:50.000Z",
      "variants": [
        {
          "headline": "Transforming heart care",
          "subhead": "Transforming cardiology by delivering intelligent, personalized, easily understandable heart information anytime, anywhere.",
          "observed_at": "2022-06-10T16:10:29.000Z",
          "evidence": "https://web.archive.org/web/20220610161029/https://www.alivecor.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Transforming heart care",
          "subhead": "Delivering intelligent, highly-personalized heart data to clinicians and patients anytime, anywhere.",
          "observed_at": "2023-07-06T11:56:50.000Z",
          "evidence": "https://web.archive.org/web/20230706115650/https://www.alivecor.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Transforming heart care",
      "subhead": "Delivering intelligent, highly-personalized heart data to clinicians and patients anytime, anywhere.",
      "from": "2022-06-10T16:10:29.000Z",
      "to": "2023-07-06T11:56:50.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230706115650/https://www.alivecor.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-06-10T16:10:29.000Z",
          "to": "2023-07-06T11:56:50.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:23:19.277Z",
      "variants": [
        {
          "headline": "Transform Your Practice",
          "subhead": "The easiest way to acquire a 12-lead ECG.",
          "observed_at": "2025-01-14T20:46:27.000Z",
          "evidence": "https://web.archive.org/web/20250114204627/https://www.alivecor.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Transform Your Practice",
          "subhead": "The easiest way to acquire a 12-lead ECG.",
          "observed_at": "2026-07-12T03:37:04.000Z",
          "evidence": "https://web.archive.org/web/20260712033704/https://alivecor.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Transform Your Practice",
          "subhead": "The easiest way to acquire a 12-lead ECG.",
          "observed_at": "2026-11-06T14:23:19.277Z",
          "evidence": "https://alivecor.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Transform Your Practice",
      "subhead": "The easiest way to acquire a 12-lead ECG.",
      "from": "2025-01-14T20:46:27.000Z",
      "to": "2026-11-06T14:23:19.277Z",
      "captures": 3,
      "evidence": "https://alivecor.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-01-14T20:46:27.000Z",
          "to": "2026-11-06T14:23:19.277Z"
        }
      },
      "current": true
    }
  ],
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      "before_evidence": "https://web.archive.org/web/20120815132727/http://www.alivecor.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states FDA-CLEARED compliance on its homepage.",
      "between": {
        "from": "2012-08-15T13:27:27.000Z",
        "to": "2016-03-18T09:16:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20160318091646/http://www.alivecor.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-compliance"
    },
    {
      "n": 2,
      "id": "page-094fac756f517c126896cab47ace589c42616c0f715ba259ffe5f49c563a14fb:3577ec9423148e872b835243d116f659e970e89fc3b0a2ff8c8bc79089b8d115:headline:fdb60b2bd589058d",
      "before_evidence": "https://web.archive.org/web/20160318091646/http://www.alivecor.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “What is Kardia?” to “Peace of mind in your pocket”.",
      "between": {
        "from": "2016-03-18T09:16:46.000Z",
        "to": "2018-02-02T10:57:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20180202105733/https://www.alivecor.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-3577ec9423148e872b835243d116f659e970e89fc3b0a2ff8c8bc79089b8d115:0819615443fcc75e14bc809a4e97934cc6d8aad4159743eae34388b2835961df:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20180202105733/https://www.alivecor.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2018-02-02T10:57:33.000Z",
        "to": "2019-07-07T17:13:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20190707171349/https://www.alivecor.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-3577ec9423148e872b835243d116f659e970e89fc3b0a2ff8c8bc79089b8d115:0819615443fcc75e14bc809a4e97934cc6d8aad4159743eae34388b2835961df:pricing:09afa5a2b881c2b7",
      "before_evidence": "https://web.archive.org/web/20180202105733/https://www.alivecor.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $99 / year and $9.99 / month to $9.99 / mo.",
      "between": {
        "from": "2018-02-02T10:57:33.000Z",
        "to": "2019-07-07T17:13:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20190707171349/https://www.alivecor.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 5,
      "id": "page-0819615443fcc75e14bc809a4e97934cc6d8aad4159743eae34388b2835961df:a9649473e689493cb231e9a21aefa401bb9d9417479b89a5abd62019eddd6d36:pricing:5dd039a46697d0f7",
      "before_evidence": "https://web.archive.org/web/20190707171349/https://www.alivecor.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $9.99 / mo to $9.99 / mo and $99 / year.",
      "between": {
        "from": "2019-07-07T17:13:49.000Z",
        "to": "2020-07-11T01:49:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20200711014919/https://www.alivecor.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 6,
      "id": "page-a9649473e689493cb231e9a21aefa401bb9d9417479b89a5abd62019eddd6d36:7ca149dddccdda63a998b1f55c72d421e662dc1ba01c26fbe033c507cac36821:headline:ca00cbd157412a2a",
      "before_evidence": "https://web.archive.org/web/20200711014919/https://www.alivecor.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Peace of mind in your pocket” to “Transforming heart care”.",
      "between": {
        "from": "2020-07-11T01:49:19.000Z",
        "to": "2022-06-10T16:10:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20220610161029/https://www.alivecor.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-e57411b74c751d30575e60506d00291324d13b688e1bf03cf5ceb72bbfcaa864:8c912809a73073060dffdf07ad29ff0188c6d89f7074e99ab11f18dd5db0f2df:headline:d231c759c5fab44c",
      "before_evidence": "https://web.archive.org/web/20230706115650/https://www.alivecor.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Transforming heart care” to “Transform Your Practice”.",
      "between": {
        "from": "2023-07-06T11:56:50.000Z",
        "to": "2025-01-14T20:46:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20250114204627/https://www.alivecor.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “AliveCor, Inc.” company record, https://startuphistory.org/c/alivecor.com"
}