{
  "company": {
    "name": "Aleo",
    "website": "https://aleo.org/",
    "record": "https://startuphistory.org/c/aleo.org"
  },
  "status": null,
  "history_since": "2009-02-05T06:38:50.000Z",
  "baseline": {
    "snapshot_id": "eb4f0b303c4c62fce30cdbe06f1baf2334ce0d6cfbe8eeeb7b92303979a8fb5d",
    "observed_at": "2020-08-04T10:35:08.000Z",
    "headline": "Where Applications Become Private.",
    "description": "Welcome to Aleo. Write, run, and host private applications on Aleo. Modular and compliant. The ultimate toolkit for facilitating decentralized private computations is here.",
    "evidence": "https://web.archive.org/web/20200804103508/https://www.aleo.org/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-04T11:14:27.101Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-10-12T11:00:20.000Z",
      "variants": [
        {
          "headline": "Where Applications Become Private.",
          "subhead": "Welcome to Aleo. Write, run, and host private applications on Aleo. Modular and compliant. The ultimate toolkit for facilitating decentralized private computations is here.",
          "observed_at": "2020-08-04T10:35:08.000Z",
          "evidence": "https://web.archive.org/web/20200804103508/https://www.aleo.org/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Where Applications Become Private.",
          "subhead": "Welcome to Aleo. The first platform for fully private applications. Write, run, and host private applications on Aleo. The ultimate toolkit for building private applications is finally here.",
          "observed_at": "2021-03-26T15:15:09.000Z",
          "evidence": "https://web.archive.org/web/20210326151509/https://www.aleo.org/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Where Applications Become Private.",
          "subhead": "Welcome to Aleo. The first platform for fully private applications. Write, run, and host private applications on Aleo. The ultimate toolkit for building private applications is finally here.",
          "observed_at": "2022-01-12T00:44:52.000Z",
          "evidence": "https://web.archive.org/web/20220112004452/https://www.aleo.org/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Where Applications Become Private.",
          "subhead": "Welcome to Aleo. The first platform for fully private applications. Write, run, and host private applications on Aleo. The ultimate toolkit for building private applications is finally here.",
          "observed_at": "2022-10-12T11:00:20.000Z",
          "evidence": "https://web.archive.org/web/20221012110020/https://www.aleo.org/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Where Applications Become Private.",
      "subhead": "Welcome to Aleo. The first platform for fully private applications. Write, run, and host private applications on Aleo. The ultimate toolkit for building private applications is finally here.",
      "from": "2020-08-04T10:35:08.000Z",
      "to": "2022-10-12T11:00:20.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20221012110020/https://www.aleo.org/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-08-04T10:35:08.000Z",
          "to": "2022-10-12T11:00:20.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-08-02T14:57:36.000Z",
      "variants": [
        {
          "headline": "Zero-knowledge with uncompromising speed and privacy",
          "subhead": "Aleo is the ultimate solution for fully private applications. Discover the ultimate toolkit to write, run, and host private applications today.",
          "observed_at": "2023-09-11T03:51:05.000Z",
          "evidence": "https://web.archive.org/web/20230911035105/https://aleo.org/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Zero-knowledge with uncompromising speed and privacy",
          "subhead": "Aleo is the ultimate solution for fully private applications. Discover the ultimate toolkit to write, run, and host private applications today.",
          "observed_at": "2024-01-11T15:39:28.000Z",
          "evidence": "https://web.archive.org/web/20240111153928/https://aleo.org/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Zero-Knowledge. Zero Compromises.",
          "subhead": "Aleo is the ultimate solution for fully private applications. Discover the ultimate toolkit to write, run, and host private applications today.",
          "observed_at": "2025-01-05T12:11:12.000Z",
          "evidence": "https://web.archive.org/web/20250105121112/https://aleo.org/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Zero-Knowledge. Zero Compromises.",
          "subhead": "Aleo is the ultimate solution for fully private applications. Discover the ultimate toolkit to write, run, and host private applications today.",
          "observed_at": "2025-07-10T07:01:36.000Z",
          "evidence": "https://web.archive.org/web/20250710070136/https://aleo.org/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Zero-Knowledge. Zero Compromises.",
          "subhead": "Aleo is the ultimate solution for fully private applications. Discover the ultimate toolkit to write, run, and host private applications today.",
          "observed_at": "2025-08-02T14:57:36.000Z",
          "evidence": "https://web.archive.org/web/20250802145736/https://aleo.org/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Zero-Knowledge. Zero Compromises.",
      "subhead": "Aleo is the ultimate solution for fully private applications. Discover the ultimate toolkit to write, run, and host private applications today.",
      "from": "2023-09-11T03:51:05.000Z",
      "to": "2025-08-02T14:57:36.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20250802145736/https://aleo.org/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-09-11T03:51:05.000Z",
          "to": "2025-08-02T14:57:36.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-04T11:14:27.101Z",
      "variants": [
        {
          "headline": "Private Stablecoin Payments.",
          "subhead": "Move money anywhere in the world in seconds, for less than a penny, while keeping financial data between you and the people you choose. Aleo is home to the world's first private and programmable stabl",
          "observed_at": "2026-07-10T10:37:03.000Z",
          "evidence": "https://web.archive.org/web/20260710103703/https://aleo.org/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Private Stablecoin Payments.",
          "subhead": "Move money anywhere in the world in seconds, for less than a penny, while keeping financial data between you and the people you choose. Aleo is home to the world's first private and programmable stabl",
          "observed_at": "2026-07-25T16:47:29.000Z",
          "evidence": "https://web.archive.org/web/20260725164729/https://aleo.org/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Private Stablecoin Payments.",
          "subhead": "Move money anywhere in the world in seconds, for less than a penny, while keeping financial data between you and the people you choose. Aleo is home to the world's first private and programmable stabl",
          "observed_at": "2026-10-14T08:09:30.000Z",
          "evidence": "https://web.archive.org/web/20261014080930/https://aleo.org/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Private Stablecoin Payments.",
          "subhead": "Move money anywhere in the world in seconds, for less than a penny, while keeping financial data between you and the people you choose. Aleo is home to the world's first private and programmable stabl",
          "observed_at": "2026-11-04T11:14:27.101Z",
          "evidence": "https://aleo.org/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Private Stablecoin Payments.",
      "subhead": "Move money anywhere in the world in seconds, for less than a penny, while keeping financial data between you and the people you choose. Aleo is home to the world's first private and programmable stabl",
      "from": "2026-07-10T10:37:03.000Z",
      "to": "2026-11-04T11:14:27.101Z",
      "captures": 4,
      "evidence": "https://aleo.org/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-10T10:37:03.000Z",
          "to": "2026-11-04T11:14:27.101Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-fd3fa92fd35a9b1f783d8b5541fd13fb97e46e5a635dfa3e657ea2504c4618d1:846b11bbaccf7a7416c077dce4313541b466be21651c436011b327514596b025:headline:182c642281333a25",
      "before_evidence": "https://web.archive.org/web/20221012110020/https://www.aleo.org/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Where Applications Become Private.” to “Zero-knowledge with uncompromising speed and privacy”.",
      "between": {
        "from": "2022-10-12T11:00:20.000Z",
        "to": "2023-09-11T03:51:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20230911035105/https://aleo.org/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-fd3fa92fd35a9b1f783d8b5541fd13fb97e46e5a635dfa3e657ea2504c4618d1:846b11bbaccf7a7416c077dce4313541b466be21651c436011b327514596b025:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20221012110020/https://www.aleo.org/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2022-10-12T11:00:20.000Z",
        "to": "2023-09-11T03:51:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20230911035105/https://aleo.org/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-e8c553354bb4e61a43a2db976fec59a6f69d03b434b61c25b4d49f6a861208ca:37f0794cb2c3ea69ddfb4a863f9494ebb56def09cce14a1816f5ed18b289e37a:headline:868f56da6344a9d1",
      "before_evidence": "https://web.archive.org/web/20240111153928/https://aleo.org/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Zero-knowledge with uncompromising speed and privacy” to “Zero-Knowledge. Zero Compromises.”.",
      "between": {
        "from": "2024-01-11T15:39:28.000Z",
        "to": "2025-01-05T12:11:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20250105121112/https://aleo.org/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "classifier-2c31c8a1537bc26445a9549b94187115803df8d6e56127c6a2e40fbd45248d28:0e451c678f7f49712a48bd30fad7b32f271a3c33c3a3065e8fa1ce0ec13c6c49:repositioning",
      "before_evidence": "https://web.archive.org/web/20250802145736/https://aleo.org/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Zero-Knowledge. Zero Compromises.” to “Private Stablecoin Payments.”.",
      "between": {
        "from": "2025-08-02T14:57:36.000Z",
        "to": "2026-07-10T10:37:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710103703/https://aleo.org/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 5,
      "id": "page-a6453c713573c3005fb05bd39f8c09b9b572ed856cfc02660164fa2e493fcc3e:c2c3570f9886f3f4d4af23c3ef3a1b74b679336ad480257655c3cd29621a604c:customers_added:821172a1c2c8c7f1",
      "before_evidence": "https://web.archive.org/web/20260725164729/https://aleo.org/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: Utila.",
      "between": {
        "from": "2026-07-25T16:47:29.000Z",
        "to": "2026-10-14T08:09:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20261014080930/https://aleo.org/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    }
  ],
  "update": {
    "headline": "Aleo homepage now highlights private stablecoin payments",
    "summary": "Aleo’s homepage messaging appears to have narrowed toward private stablecoin payments, and the company now shows a Utila logo on its homepage. It previously emphasized broader zero-knowledge themes and added a careers page.",
    "points": [
      {
        "text": "Between August 2025 and July 2026, Aleo’s homepage headline changed from “Zero-Knowledge. Zero Compromises.” to “Private Stablecoin Payments.”, which a classifier read as a repositioning.",
        "kind": "fact",
        "changes": [
          4
        ]
      },
      {
        "text": "This homepage change suggests Aleo may be focusing its messaging more narrowly on private stablecoin payments rather than broader zero-knowledge themes.",
        "kind": "interpretation",
        "changes": [
          3,
          4
        ]
      },
      {
        "text": "Between July 2026 and October 2026, Aleo added a Utila logo to its homepage as a customer logo.",
        "kind": "fact",
        "changes": [
          5
        ]
      },
      {
        "text": "Between October 2022 and September 2023, Aleo added a careers page and changed its homepage headline twice toward stronger zero-knowledge privacy messaging, and between January 2024 and January 2025 it adopted “Zero-Knowledge. Zero Compromises.”.",
        "kind": "fact",
        "changes": [
          1,
          2,
          3
        ]
      }
    ],
    "written_at": "2026-11-07T16:11:59.073Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Aleo” company record, https://startuphistory.org/c/aleo.org"
}