{
  "company": {
    "name": "Alaan",
    "website": "https://alaan.com/",
    "record": "https://startuphistory.org/c/alaan.com"
  },
  "status": null,
  "history_since": "2009-04-05T07:17:37.000Z",
  "baseline": {
    "snapshot_id": "1b8f4436289e24b16fda827388ea9f64005ebc1857697fbb42cbe08a2dda98fb",
    "observed_at": "2009-04-05T07:17:37.000Z",
    "headline": "alaan.com",
    "description": null,
    "evidence": "https://web.archive.org/web/20090405071737/http://alaan.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-04T11:10:01.167Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-12-08T18:13:21.000Z",
      "variants": [
        {
          "headline": "alaan.com",
          "subhead": null,
          "observed_at": "2009-04-05T07:17:37.000Z",
          "evidence": "https://web.archive.org/web/20090405071737/http://alaan.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "alaan.com",
          "subhead": "alaan.com is your first and best source for information about alaan. Here you will also find topics relating to issues of general interest. We hope you find what you are looking for!",
          "observed_at": "2012-10-04T04:33:37.000Z",
          "evidence": "https://web.archive.org/web/20121004043337/http://www.alaan.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Explore Alaan for yourself!",
          "subhead": "All-in-one spend management & expense management platform in the UAE. Unlimited Visa Corporate cards | Up to 2% cashback | No setup fee",
          "observed_at": "2023-12-08T18:13:21.000Z",
          "evidence": "https://web.archive.org/web/20231208181321/https://www.alaan.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Explore Alaan for yourself!",
      "subhead": "All-in-one spend management & expense management platform in the UAE. Unlimited Visa Corporate cards | Up to 2% cashback | No setup fee",
      "from": "2009-04-05T07:17:37.000Z",
      "to": "2023-12-08T18:13:21.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20231208181321/https://www.alaan.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2009-04-05T07:17:37.000Z",
          "to": "2023-12-08T18:13:21.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-05T03:47:53.000Z",
      "variants": [
        {
          "headline": "Alaan l UAE's #1 Smart Corporate Card",
          "subhead": "All-in-one spend management & expense management platform in the UAE. Unlimited Visa Corporate cards | Up to 2% cashback | No setup fee",
          "observed_at": "2024-02-27T12:54:26.000Z",
          "evidence": "https://web.archive.org/web/20240227125426/https://www.alaan.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Alaan l UAE's #1 Smart Corporate Card",
          "subhead": "All-in-one corporate card and spend management platform in the UAE. Unlimited Visa Corporate cards | Up to 2% cashback | No setup fee",
          "observed_at": "2024-07-05T03:47:53.000Z",
          "evidence": "https://web.archive.org/web/20240705034753/https://www.alaan.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Alaan l UAE's #1 Smart Corporate Card",
      "subhead": "All-in-one corporate card and spend management platform in the UAE. Unlimited Visa Corporate cards | Up to 2% cashback | No setup fee",
      "from": "2024-02-27T12:54:26.000Z",
      "to": "2024-07-05T03:47:53.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240705034753/https://www.alaan.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-02-27T12:54:26.000Z",
          "to": "2024-07-05T03:47:53.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-10T00:21:21.000Z",
      "variants": [
        {
          "headline": "Control Business Expenses, Save Time and Money",
          "subhead": "All-in-one corporate card and spend management platform in the UAE. Unlimited Visa Corporate cards | Up to 2% cashback | No setup fee",
          "observed_at": "2025-01-01T04:37:50.000Z",
          "evidence": "https://web.archive.org/web/20250101043750/https://www.alaan.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Control Business Expenses, Save Time and Money",
          "subhead": "All-in-one corporate card and spend management platform in the UAE. Unlimited Visa Corporate cards | Up to 2% cashback | No setup fee",
          "observed_at": "2025-07-10T00:21:21.000Z",
          "evidence": "https://web.archive.org/web/20250710002121/https://www.alaan.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Control Business Expenses, Save Time and Money",
      "subhead": "All-in-one corporate card and spend management platform in the UAE. Unlimited Visa Corporate cards | Up to 2% cashback | No setup fee",
      "from": "2025-01-01T04:37:50.000Z",
      "to": "2025-07-10T00:21:21.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250710002121/https://www.alaan.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-01-01T04:37:50.000Z",
          "to": "2025-07-10T00:21:21.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-02T22:28:49.000Z",
      "variants": [
        {
          "headline": "One SuperCard™ ‍ Three powerful solutions",
          "subhead": "All-in-one corporate card and spend management platform in the UAE. Unlimited Visa Corporate cards | Up to 2% cashback | No setup fee",
          "observed_at": "2026-01-02T22:28:49.000Z",
          "evidence": "https://web.archive.org/web/20260102222849/https://www.alaan.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "One SuperCard™ ‍ Three powerful solutions",
      "subhead": "All-in-one corporate card and spend management platform in the UAE. Unlimited Visa Corporate cards | Up to 2% cashback | No setup fee",
      "from": "2026-01-02T22:28:49.000Z",
      "to": "2026-01-02T22:28:49.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260102222849/https://www.alaan.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-02T22:28:49.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-04T11:10:01.167Z",
      "variants": [
        {
          "headline": "One platform for all business payments",
          "subhead": "All-in-one corporate card and spend management platform in the UAE. Visa Corporate cards | Up to 2% cashback | No setup fee",
          "observed_at": "2026-07-11T05:46:19.000Z",
          "evidence": "https://web.archive.org/web/20260711054619/https://www.alaan.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "One platform to spend, send and earn",
          "subhead": "Alaan combine corporate cards, a business bank account, international transfers, expense management, and accounting automation into one platform, with intelligence baked into every finance workflow. T",
          "observed_at": "2026-11-04T11:10:01.167Z",
          "evidence": "https://www.alaan.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "One platform to spend, send and earn",
      "subhead": "Alaan combine corporate cards, a business bank account, international transfers, expense management, and accounting automation into one platform, with intelligence baked into every finance workflow. T",
      "from": "2026-07-11T05:46:19.000Z",
      "to": "2026-11-04T11:10:01.167Z",
      "captures": 2,
      "evidence": "https://www.alaan.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-11T05:46:19.000Z",
          "to": "2026-11-04T11:10:01.167Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-9a414b006822b5d18190a0616ffad7c50c781f0ba4aad02ff07b821d0be09787:6ab8376afac2c2bd4f4405b118f6612a78cebaa68ea243409efe73194b9cea56:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20121004043337/http://www.alaan.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2012-10-04T04:33:37.000Z",
        "to": "2023-12-08T18:13:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20231208181321/https://www.alaan.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-9a414b006822b5d18190a0616ffad7c50c781f0ba4aad02ff07b821d0be09787:6ab8376afac2c2bd4f4405b118f6612a78cebaa68ea243409efe73194b9cea56:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20121004043337/http://www.alaan.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2012-10-04T04:33:37.000Z",
        "to": "2023-12-08T18:13:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20231208181321/https://www.alaan.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-6ab8376afac2c2bd4f4405b118f6612a78cebaa68ea243409efe73194b9cea56:c73eaa584a576e4ef0b53601ee24c9c672817acb42a4867432481653718cfbc2:traction:cf08f1f41ef2a7a7",
      "before_evidence": "https://web.archive.org/web/20231208181321/https://www.alaan.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “500+ companies” on its homepage (was “400+ companies”).",
      "between": {
        "from": "2023-12-08T18:13:21.000Z",
        "to": "2024-02-27T12:54:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20240227125426/https://www.alaan.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 4,
      "id": "page-505c72c37f73ca3cf3525e6447a7186a6c07d2f7a224031fffcba3eaba25f1c4:a5f06397ab59c9d15606045ce5883815de1df064e5a97adda235de414c4c9129:headline:9159864f4bb40c7c",
      "before_evidence": "https://web.archive.org/web/20250710002121/https://www.alaan.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Control Business Expenses, Save Time and Money” to “One SuperCard™ ‍ Three powerful solutions”.",
      "between": {
        "from": "2025-07-10T00:21:21.000Z",
        "to": "2026-01-02T22:28:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20260102222849/https://www.alaan.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-505c72c37f73ca3cf3525e6447a7186a6c07d2f7a224031fffcba3eaba25f1c4:a5f06397ab59c9d15606045ce5883815de1df064e5a97adda235de414c4c9129:traction:03b4d7a942c9e9da",
      "before_evidence": "https://web.archive.org/web/20250710002121/https://www.alaan.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “2000+ companies” on its homepage (was “1000+ companies”).",
      "between": {
        "from": "2025-07-10T00:21:21.000Z",
        "to": "2026-01-02T22:28:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20260102222849/https://www.alaan.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 6,
      "id": "classifier-a5f06397ab59c9d15606045ce5883815de1df064e5a97adda235de414c4c9129:2987b0bd0ecbb490c17cf6836f8074a7b9c7e69e4d3fc5b0a073b55dc0e8552a:repositioning",
      "before_evidence": "https://web.archive.org/web/20260102222849/https://www.alaan.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “One SuperCard™ ‍ Three powerful solutions” to “One platform for all business payments”.",
      "between": {
        "from": "2026-01-02T22:28:49.000Z",
        "to": "2026-07-11T05:46:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20260711054619/https://www.alaan.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 7,
      "id": "page-a5f06397ab59c9d15606045ce5883815de1df064e5a97adda235de414c4c9129:2987b0bd0ecbb490c17cf6836f8074a7b9c7e69e4d3fc5b0a073b55dc0e8552a:traction:e0e55aa757c131f9",
      "before_evidence": "https://web.archive.org/web/20260102222849/https://www.alaan.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “3000+ companies” on its homepage (was “2000+ companies”).",
      "between": {
        "from": "2026-01-02T22:28:49.000Z",
        "to": "2026-07-11T05:46:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20260711054619/https://www.alaan.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 8,
      "id": "page-2987b0bd0ecbb490c17cf6836f8074a7b9c7e69e4d3fc5b0a073b55dc0e8552a:a92d3d5971b2b075de64307233b4bd75506f9e6f2aefb3138b3fb95df8e5624e:headline:0da5cb1df7c7473d",
      "before_evidence": "https://web.archive.org/web/20260711054619/https://www.alaan.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “One platform for all business payments” to “One platform to spend, send and earn”.",
      "between": {
        "from": "2026-07-11T05:46:19.000Z",
        "to": "2026-11-04T11:10:01.167Z"
      },
      "evidence": "https://www.alaan.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-2987b0bd0ecbb490c17cf6836f8074a7b9c7e69e4d3fc5b0a073b55dc0e8552a:a92d3d5971b2b075de64307233b4bd75506f9e6f2aefb3138b3fb95df8e5624e:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20260711054619/https://www.alaan.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2026-07-11T05:46:19.000Z",
        "to": "2026-11-04T11:10:01.167Z"
      },
      "evidence": "https://www.alaan.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Alaan” company record, https://startuphistory.org/c/alaan.com"
}