{
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        {
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        {
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      "evidence": "https://web.archive.org/web/20230702114937/https://www.akeyless.io/",
      "evidence_kind": "internet_archive",
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      "kind": "headline",
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      "summary": "Changed its homepage headline from “Fight Secrets Sprawl in DevOps and Hybrid Cloud Environments” to “Secrets Management without the management”.",
      "between": {
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        "to": "2024-07-05T04:27:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20240705042711/https://www.akeyless.io/",
      "evidence_kind": "internet_archive",
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    {
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      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Secrets Management without the management” to “Unified Secrets and Machine Identity Platform”.",
      "between": {
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        "to": "2025-01-04T23:27:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20250104232709/https://www.akeyless.io/",
      "evidence_kind": "internet_archive",
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    },
    {
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      "before_evidence": "https://web.archive.org/web/20250104232709/https://www.akeyless.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Unified Secrets and Machine Identity Platform” to “Machine Identity Security for the AI-Driven Future”.",
      "between": {
        "from": "2025-01-04T23:27:09.000Z",
        "to": "2025-08-02T19:59:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20250802195907/https://www.akeyless.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
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    {
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      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: DORA and users-love-us.",
      "between": {
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        "to": "2025-08-02T19:59:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20250802195907/https://www.akeyless.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
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      "id": "page-16af52f52a5d09a61fe62153b976a183e1ffe12cc3686389bb128fc3b6ec91d0:ee80c03ee82dbe7eb7c547a974cf7b1fc049a68b7d3b0ee430f33350a776789d:headline:56350a4e4cf58f1c",
      "before_evidence": "https://web.archive.org/web/20260109065506/https://www.akeyless.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Identity Security for the AI Era” to “Identity Security at Agentic Scale”.",
      "between": {
        "from": "2026-01-09T06:55:06.000Z",
        "to": "2026-05-02T21:58:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20260502215814/https://www.akeyless.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Akeyless refines identity security positioning and recognition",
    "summary": "Akeyless has refined its homepage messaging around identity security and added various logos, alongside earlier moves to support self-service access through a free sign-up or trial and a pricing page.",
    "points": [
      {
        "text": "Between January 2026 and May 2026, Akeyless changed its homepage headline from “Identity Security for the AI Era” to “Identity Security at Agentic Scale”.",
        "kind": "fact",
        "changes": [
          13
        ]
      },
      {
        "text": "Between January 2025 and August 2025, a classifier read Akeyless’s headline change from “Unified Secrets and Machine Identity Platform” to “Machine Identity Security for the AI-Driven Future” as a repositioning.",
        "kind": "fact",
        "changes": [
          11
        ]
      },
      {
        "text": "The sequence of homepage headline changes cited, including references to DevOps, hybrid cloud, secrets management and identity security, suggests a shift in emphasis from secrets management toward broader identity security.",
        "kind": "interpretation",
        "changes": [
          3,
          6,
          9,
          10,
          11,
          13
        ]
      },
      {
        "text": "Between March 2020 and July 2020, Akeyless added a free sign-up or free trial and a pricing page, which may indicate an emphasis on self-service access to its offering.",
        "kind": "interpretation",
        "changes": [
          1,
          2
        ]
      }
    ],
    "written_at": "2026-11-07T14:54:02.582Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Akeyless” company record, https://startuphistory.org/c/akeyless.io"
}