{
  "company": {
    "name": "Akeneo",
    "website": "https://akeneo.com/",
    "record": "https://startuphistory.org/c/akeneo.com"
  },
  "status": null,
  "history_since": "2014-01-12T13:09:39.000Z",
  "baseline": {
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    "headline": "Akeneo - The Open Source PIM",
    "description": "Akeneo is an open source Product Information Management (PIM) system designed for retailers looking for efficient answers to their multichannel needs.",
    "evidence": "https://web.archive.org/web/20140112130939/http://www.akeneo.com/",
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    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-04T11:09:01.773Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2015-07-27T12:09:12.000Z",
      "variants": [
        {
          "headline": "Akeneo - The Open Source PIM",
          "subhead": "Akeneo is an open source Product Information Management (PIM) system designed for retailers looking for efficient answers to their multichannel needs.",
          "observed_at": "2014-01-12T13:09:39.000Z",
          "evidence": "https://web.archive.org/web/20140112130939/http://www.akeneo.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Akeneo - The Open Source PIM",
          "subhead": "Akeneo is an open source Product Information Management (PIM) system designed for retailers looking for efficient answers to their multichannel needs.",
          "observed_at": "2015-07-27T12:09:12.000Z",
          "evidence": "https://web.archive.org/web/20150727120912/http://www.akeneo.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Akeneo - The Open Source PIM",
      "subhead": "Akeneo is an open source Product Information Management (PIM) system designed for retailers looking for efficient answers to their multichannel needs.",
      "from": "2014-01-12T13:09:39.000Z",
      "to": "2015-07-27T12:09:12.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20150727120912/http://www.akeneo.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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    {
      "quote_observed_at": "2017-03-15T01:04:23.000Z",
      "variants": [
        {
          "headline": "Product Information Managed",
          "subhead": "Akeneo is a Product Information Management software that helps more than 30,000 marketing teams worldwide to take care of their product data.",
          "observed_at": "2017-03-15T01:04:23.000Z",
          "evidence": "https://web.archive.org/web/20170315010423/https://www.akeneo.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Product Information Managed",
      "subhead": "Akeneo is a Product Information Management software that helps more than 30,000 marketing teams worldwide to take care of their product data.",
      "from": "2017-03-15T01:04:23.000Z",
      "to": "2017-03-15T01:04:23.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20170315010423/https://www.akeneo.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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    {
      "quote_observed_at": "2022-01-14T23:06:52.000Z",
      "variants": [
        {
          "headline": "Create a superior product experience",
          "subhead": "Akeneo is a Product Information Management software that helps more than 40,000 marketing teams worldwide to take care of their product data.",
          "observed_at": "2018-07-01T00:03:56.000Z",
          "evidence": "https://web.archive.org/web/20180701000356/https://www.akeneo.com/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "Create superior product experiences",
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          "evidence": "https://web.archive.org/web/20200716062424/https://www.akeneo.com/",
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        {
          "headline": "Unlocking Growth Through Product Experiences",
          "subhead": "Akeneo PIM is an intuitive platform that radically simplifies product information management. This software helps thousands of merchants to centralize and harmonize all their product information and a",
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      "headline": "Unlocking Growth Through Product Experiences",
      "subhead": "Akeneo PIM is an intuitive platform that radically simplifies product information management. This software helps thousands of merchants to centralize and harmonize all their product information and a",
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      "captures": 3,
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      "evidence_kind": "internet_archive",
      "seen": {
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    {
      "quote_observed_at": "2023-07-18T15:38:42.000Z",
      "variants": [
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          "headline": "An omnichannel commerce solution that turns browsers into buyers.",
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          "evidence": "https://web.archive.org/web/20230718153842/https://www.akeneo.com/",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "An omnichannel commerce solution that turns browsers into buyers.",
      "subhead": "Akeneo PIM is an intuitive platform that simplifies product information management, enabling business to implement a PX strategy and PXM practices that increase productivity and efficiency.",
      "from": "2023-07-18T15:38:42.000Z",
      "to": "2023-07-18T15:38:42.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230718153842/https://www.akeneo.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      "current": false
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    {
      "quote_observed_at": "2025-01-08T22:32:12.000Z",
      "variants": [
        {
          "headline": "The World’s First Intelligent Product Cloud",
          "subhead": "Akeneo PIM is an intuitive platform that simplifies product information management, enabling business to implement a PX strategy and PXM practices that increase productivity and efficiency.",
          "observed_at": "2025-01-08T22:32:12.000Z",
          "evidence": "https://web.archive.org/web/20250108223212/https://www.akeneo.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The World’s First Intelligent Product Cloud",
      "subhead": "Akeneo PIM is an intuitive platform that simplifies product information management, enabling business to implement a PX strategy and PXM practices that increase productivity and efficiency.",
      "from": "2025-01-08T22:32:12.000Z",
      "to": "2025-01-08T22:32:12.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250108223212/https://www.akeneo.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-08T22:32:12.000Z"
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      "variants": [
        {
          "headline": "One Product Cloud. Limitless Product Potential.",
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          "observed_at": "2025-08-01T17:00:28.000Z",
          "evidence": "https://web.archive.org/web/20250801170028/https://www.akeneo.com/",
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        },
        {
          "headline": "One Product Cloud. Limitless Product Potential.",
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          "observed_at": "2026-02-03T04:55:59.000Z",
          "evidence": "https://web.archive.org/web/20260203045559/https://www.akeneo.com/",
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      ],
      "headline": "One Product Cloud. Limitless Product Potential.",
      "subhead": "Transform your e-commerce strategy with Akeneo, the leader in Product Experience Management (PXM) and PIM solutions. Centralize, enrich, and syndicate product data to deliver consistent omnichannel ex",
      "from": "2025-08-01T17:00:28.000Z",
      "to": "2026-02-03T04:55:59.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260203045559/https://www.akeneo.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      "quote_observed_at": "2026-11-04T11:09:01.773Z",
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        {
          "headline": "Agentic by design. Driven by governance.",
          "subhead": "Transform your e-commerce strategy with Akeneo, the leader in Product Experience Management (PXM) and PIM solutions. Centralize, enrich, and syndicate product data to deliver consistent omnichannel ex",
          "observed_at": "2026-07-01T10:14:35.000Z",
          "evidence": "https://web.archive.org/web/20260701101435/https://www.akeneo.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Agentic by design. Driven by governance.",
          "subhead": "Transform your e-commerce strategy with Akeneo, the leader in Product Experience Management (PXM) and PIM solutions. Centralize, enrich, and syndicate product data to deliver consistent omnichannel ex",
          "observed_at": "2026-07-23T06:59:37.000Z",
          "evidence": "https://web.archive.org/web/20260723065937/https://www.akeneo.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Agentic by design. Driven by governance.",
          "subhead": "Transform your e-commerce strategy with Akeneo, the leader in Product Experience Management (PXM) and PIM solutions. Centralize, enrich, and syndicate product data to deliver consistent omnichannel ex",
          "observed_at": "2026-10-25T16:22:55.000Z",
          "evidence": "https://web.archive.org/web/20261025162255/https://www.akeneo.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Agentic by design. Driven by governance.",
          "subhead": "Centralize, enrich, and syndicate product data to deliver consistent omnichannel experiences that drive sales.",
          "observed_at": "2026-11-04T11:09:01.773Z",
          "evidence": "https://www.akeneo.com/",
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      ],
      "headline": "Agentic by design. Driven by governance.",
      "subhead": "Centralize, enrich, and syndicate product data to deliver consistent omnichannel experiences that drive sales.",
      "from": "2026-07-01T10:14:35.000Z",
      "to": "2026-11-04T11:09:01.773Z",
      "captures": 4,
      "evidence": "https://www.akeneo.com/",
      "evidence_kind": "live_capture",
      "seen": {
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
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        "to": "2017-03-15T01:04:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20170315010423/https://www.akeneo.com/",
      "evidence_kind": "internet_archive",
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    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
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      "between": {
        "from": "2017-03-15T01:04:23.000Z",
        "to": "2018-07-01T00:03:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20180701000356/https://www.akeneo.com/",
      "evidence_kind": "internet_archive",
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      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “300 companies” on its homepage (was “200 companies”).",
      "between": {
        "from": "2018-07-01T00:03:56.000Z",
        "to": "2020-07-16T06:24:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20200716062424/https://www.akeneo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "logos",
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      "summary": "Added logos to its homepage: Pim.ai Illustration, Pim.ai and IDC PIM MarketScape.",
      "between": {
        "from": "2018-07-01T00:03:56.000Z",
        "to": "2020-07-16T06:24:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20200716062424/https://www.akeneo.com/",
      "evidence_kind": "internet_archive",
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      "topic": null
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    {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Create superior product experiences” to “Unlocking Growth Through Product Experiences”.",
      "between": {
        "from": "2020-07-16T06:24:24.000Z",
        "to": "2022-01-14T23:06:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20220114230652/https://www.akeneo.com/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
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      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2020-07-16T06:24:24.000Z",
        "to": "2022-01-14T23:06:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20220114230652/https://www.akeneo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 7,
      "id": "page-88a7b26917d30042a7b24f3ddacd8d46c724598cc2e06b855ffe942a94acce88:f6a46313db3dd1136c3b08ca43697753b97165f88db0281a4dc9dd1c1f4c2497:customers_added:ac240ac9c1fe89f3",
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      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Advanced Drainage Systems, City Furniture, Forever, Franklin Electric, Nuxe, Staples Canada and Thrasio.",
      "between": {
        "from": "2022-01-14T23:06:52.000Z",
        "to": "2023-07-18T15:38:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20230718153842/https://www.akeneo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 8,
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Unlocking Growth Through Product Experiences” to “An omnichannel commerce solution that turns browsers into buyers.”.",
      "between": {
        "from": "2022-01-14T23:06:52.000Z",
        "to": "2023-07-18T15:38:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20230718153842/https://www.akeneo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-f6a46313db3dd1136c3b08ca43697753b97165f88db0281a4dc9dd1c1f4c2497:bf19b68b9d81343bfec5ed5d5fcf6a1d50117d429c300e462928da9f8a83929c:headline:3c5c1b2bac34e638",
      "before_evidence": "https://web.archive.org/web/20230718153842/https://www.akeneo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “An omnichannel commerce solution that turns browsers into buyers.” to “The World’s First Intelligent Product Cloud”.",
      "between": {
        "from": "2023-07-18T15:38:42.000Z",
        "to": "2025-01-08T22:32:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20250108223212/https://www.akeneo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-bf19b68b9d81343bfec5ed5d5fcf6a1d50117d429c300e462928da9f8a83929c:5b57054711f0f434606a910161926efb5865626a0c43ee7f09d2640c35b1d89b:headline:bac1babcbd6342af",
      "before_evidence": "https://web.archive.org/web/20250108223212/https://www.akeneo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The World’s First Intelligent Product Cloud” to “One Product Cloud. Limitless Product Potential.”.",
      "between": {
        "from": "2025-01-08T22:32:12.000Z",
        "to": "2025-08-01T17:00:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20250801170028/https://www.akeneo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "classifier-890c3bd4a47ca344c6c925b94d0364a23a14fa329d44262d784d38be866c9be1:1b37278e2f305b0c3f22054b80df3a1c370499be02a3f6269f5087445f72fd5f:repositioning",
      "before_evidence": "https://web.archive.org/web/20260203045559/https://www.akeneo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “One Product Cloud. Limitless Product Potential.” to “Agentic by design. Driven by governance.”.",
      "between": {
        "from": "2026-02-03T04:55:59.000Z",
        "to": "2026-07-01T10:14:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20260701101435/https://www.akeneo.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 12,
      "id": "page-d47116d4fd9e5f117f57579b0b5003d80b64b345605bdb2c68e8409acfbf179f:6226fef6fc6e46a3b21d91858854e1203c8e75a745cfe6aacf7bff12e66b6e7b:logos:b66c1be854a49325",
      "before_evidence": "https://web.archive.org/web/20260723065937/https://www.akeneo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Logo_Gartner_on_white.",
      "between": {
        "from": "2026-07-23T06:59:37.000Z",
        "to": "2026-10-25T16:22:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20261025162255/https://www.akeneo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Akeneo updates governance-focused messaging and adds new logo",
    "summary": "Akeneo’s recent homepage changes highlight governance-oriented positioning and new third-party branding, building on prior shifts toward product cloud messaging and visible customer and analyst-related logos.",
    "points": [
      {
        "text": "Between February 2026 and July 2026, Akeneo changed its homepage headline from “One Product Cloud. Limitless Product Potential.” to “Agentic by design. Driven by governance.”, which a classifier read as a repositioning.",
        "kind": "fact",
        "changes": [
          11
        ]
      },
      {
        "text": "This repositioning, as read by a classifier, is consistent with Akeneo emphasizing governance and agentic aspects in its messaging.",
        "kind": "interpretation",
        "changes": [
          11
        ]
      },
      {
        "text": "Between July 2026 and October 2026, Akeneo added a Logo_Gartner_on_white logo to its homepage.",
        "kind": "fact",
        "changes": [
          12
        ]
      },
      {
        "text": "The addition of the Logo_Gartner_on_white logo may suggest Akeneo is foregrounding external recognition or references connected to its offerings.",
        "kind": "interpretation",
        "changes": [
          12
        ]
      }
    ],
    "written_at": "2026-11-07T15:02:45.768Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Akeneo” company record, https://startuphistory.org/c/akeneo.com"
}