{
  "company": {
    "name": "Aiven",
    "website": "https://aiven.io/",
    "record": "https://startuphistory.org/c/aiven.io"
  },
  "status": null,
  "history_since": "2015-10-05T01:50:03.000Z",
  "baseline": {
    "snapshot_id": "6481b2be6508a0d11c0ce50f81d1949f05a9dd60716bdf9c0105b7a7709b4d1a",
    "observed_at": "2016-10-15T16:14:57.000Z",
    "headline": "Your Database in the Cloud",
    "description": null,
    "evidence": "https://web.archive.org/web/20161015161457/https://aiven.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:19:16.470Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-07-21T19:54:53.000Z",
      "variants": [
        {
          "headline": "Your Database in the Cloud",
          "subhead": null,
          "observed_at": "2016-10-15T16:14:57.000Z",
          "evidence": "https://web.archive.org/web/20161015161457/https://aiven.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your Database in the Cloud",
          "subhead": "Aiven - Your Database in the Cloud",
          "observed_at": "2018-01-05T05:18:42.000Z",
          "evidence": "https://web.archive.org/web/20180105051842/https://aiven.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your data cloud",
          "subhead": "A fully-managed and hosted database as a service (DBaaS) that provides enterprises of every size access to secure and scalable open-source database and messaging services on all major clouds across th",
          "observed_at": "2019-01-02T23:44:56.000Z",
          "evidence": "https://web.archive.org/web/20190102234456/https://aiven.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Performant data pipelines in minutes",
          "subhead": "Leverage the complete open source ecosystem of extensions and tools to create highly-performant data pipelines for event-driven applications on all major clouds.",
          "observed_at": "2020-07-21T19:54:53.000Z",
          "evidence": "https://web.archive.org/web/20200721195453/https://aiven.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Performant data pipelines in minutes",
      "subhead": "Leverage the complete open source ecosystem of extensions and tools to create highly-performant data pipelines for event-driven applications on all major clouds.",
      "from": "2016-10-15T16:14:57.000Z",
      "to": "2020-07-21T19:54:53.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20200721195453/https://aiven.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2016-10-15T16:14:57.000Z",
          "to": "2020-07-21T19:54:53.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-28T09:59:44.000Z",
      "variants": [
        {
          "headline": "Freedom to build awesome applications",
          "subhead": "Leverage the complete open source ecosystem of extensions and tools to create highly-performant data pipelines for event-driven applications on all major clouds.",
          "observed_at": "2021-07-28T09:59:44.000Z",
          "evidence": "https://web.archive.org/web/20210728095944/https://aiven.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Freedom to build awesome applications",
      "subhead": "Leverage the complete open source ecosystem of extensions and tools to create highly-performant data pipelines for event-driven applications on all major clouds.",
      "from": "2021-07-28T09:59:44.000Z",
      "to": "2021-07-28T09:59:44.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210728095944/https://aiven.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-07-28T09:59:44.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-02T18:07:20.000Z",
      "variants": [
        {
          "headline": "Data infrastructure made simple",
          "subhead": "Aiven's fully managed, open source cloud data platform lets you create the data pipelines you always dreamed of – in under 10 minutes.",
          "observed_at": "2023-01-02T18:07:20.000Z",
          "evidence": "https://web.archive.org/web/20230102180720/https://aiven.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Data infrastructure made simple",
      "subhead": "Aiven's fully managed, open source cloud data platform lets you create the data pipelines you always dreamed of – in under 10 minutes.",
      "from": "2023-01-02T18:07:20.000Z",
      "to": "2023-01-02T18:07:20.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230102180720/https://aiven.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-02T18:07:20.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-05T16:03:26.000Z",
      "variants": [
        {
          "headline": "The trusted open source data platform for everyone",
          "subhead": "Aiven's fully managed, open source cloud data platform lets you create the data pipelines you always dreamed of – in under 10 minutes.",
          "observed_at": "2024-01-01T05:41:10.000Z",
          "evidence": "https://web.archive.org/web/20240101054110/https://aiven.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your AI-ready Open Source Data Platform",
          "subhead": "Aiven is an AI-ready open source data platform that combines open-choice services to rapidly stream, store and serve data across major cloud providers — simply and securely.",
          "observed_at": "2025-07-01T12:19:22.000Z",
          "evidence": "https://web.archive.org/web/20250701121922/https://aiven.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Open source data infra-structure, made simple.",
          "subhead": "Aiven is an AI-ready open source data platform that combines open-choice services to rapidly stream, store and serve data across major cloud providers — simply and securely.",
          "observed_at": "2026-05-01T16:19:32.000Z",
          "evidence": "https://web.archive.org/web/20260501161932/https://aiven.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Open source data infra-structure, made simple.",
          "subhead": "Aiven is an AI-ready open source data platform that combines open-source services to rapidly stream, store and serve data across major cloud providers — simply and securely.",
          "observed_at": "2026-07-05T16:03:26.000Z",
          "evidence": "https://web.archive.org/web/20260705160326/https://aiven.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Open source data infra-structure, made simple.",
      "subhead": "Aiven is an AI-ready open source data platform that combines open-source services to rapidly stream, store and serve data across major cloud providers — simply and securely.",
      "from": "2024-01-01T05:41:10.000Z",
      "to": "2026-07-05T16:03:26.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20260705160326/https://aiven.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-01-01T05:41:10.000Z",
          "to": "2026-07-05T16:03:26.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:19:16.470Z",
      "variants": [
        {
          "headline": "Your data foundation for production AI.",
          "subhead": "Aiven is an AI-ready open source data platform that combines open-source services to rapidly stream, store and serve data across major cloud providers — simply and securely.",
          "observed_at": "2026-10-26T20:56:02.000Z",
          "evidence": "https://web.archive.org/web/20261026205602/https://aiven.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your data foundation for production AI.",
          "subhead": "Aiven is an AI-ready open source data platform that combines open-source services to rapidly stream, store and serve data across major cloud providers — simply and securely.",
          "observed_at": "2026-11-06T14:19:16.470Z",
          "evidence": "https://aiven.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Your data foundation for production AI.",
      "subhead": "Aiven is an AI-ready open source data platform that combines open-source services to rapidly stream, store and serve data across major cloud providers — simply and securely.",
      "from": "2026-10-26T20:56:02.000Z",
      "to": "2026-11-06T14:19:16.470Z",
      "captures": 2,
      "evidence": "https://aiven.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-10-26T20:56:02.000Z",
          "to": "2026-11-06T14:19:16.470Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-377eccf70e5fb34052a9bb99b92fc4f98b5530bd21e02219c2b6cc172e0804a7:3191104a048b0adecd13013e5242d64b9740c2c41b05e9890ccb6bbc42cd2518:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20180105051842/https://aiven.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2018-01-05T05:18:42.000Z",
        "to": "2019-01-02T23:44:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20190102234456/https://aiven.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-377eccf70e5fb34052a9bb99b92fc4f98b5530bd21e02219c2b6cc172e0804a7:3191104a048b0adecd13013e5242d64b9740c2c41b05e9890ccb6bbc42cd2518:logos:59399fa5f4beed58",
      "before_evidence": "https://web.archive.org/web/20180105051842/https://aiven.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Bubble, Cassandra, Microsoft Azure, Google Cloud Platform, Match.com, Comcast and Fast.",
      "between": {
        "from": "2018-01-05T05:18:42.000Z",
        "to": "2019-01-02T23:44:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20190102234456/https://aiven.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-3191104a048b0adecd13013e5242d64b9740c2c41b05e9890ccb6bbc42cd2518:bb4483db54f46fe6f795626e2ea8587c94ba5ba138d2d2fbf15474cd94e4a828:headline:c63e022ebfd1e131",
      "before_evidence": "https://web.archive.org/web/20190102234456/https://aiven.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your data cloud” to “Performant data pipelines in minutes”.",
      "between": {
        "from": "2019-01-02T23:44:56.000Z",
        "to": "2020-07-21T19:54:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20200721195453/https://aiven.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-3191104a048b0adecd13013e5242d64b9740c2c41b05e9890ccb6bbc42cd2518:bb4483db54f46fe6f795626e2ea8587c94ba5ba138d2d2fbf15474cd94e4a828:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20190102234456/https://aiven.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2019-01-02T23:44:56.000Z",
        "to": "2020-07-21T19:54:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20200721195453/https://aiven.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 5,
      "id": "page-3191104a048b0adecd13013e5242d64b9740c2c41b05e9890ccb6bbc42cd2518:bb4483db54f46fe6f795626e2ea8587c94ba5ba138d2d2fbf15474cd94e4a828:traction:70d098cf55cd5d70",
      "before_evidence": "https://web.archive.org/web/20190102234456/https://aiven.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “400 companies” on its homepage (was “300 companies”).",
      "between": {
        "from": "2019-01-02T23:44:56.000Z",
        "to": "2020-07-21T19:54:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20200721195453/https://aiven.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 6,
      "id": "page-bb4483db54f46fe6f795626e2ea8587c94ba5ba138d2d2fbf15474cd94e4a828:3f7a575bc996252a1631ba40670c833cd506ab108282ae9a9f3025960986be86:customers_added:e0a29f35fc72d374",
      "before_evidence": "https://web.archive.org/web/20200721195453/https://aiven.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Wolt and Bullseye.",
      "between": {
        "from": "2020-07-21T19:54:53.000Z",
        "to": "2021-07-28T09:59:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20210728095944/https://aiven.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 7,
      "id": "page-bb4483db54f46fe6f795626e2ea8587c94ba5ba138d2d2fbf15474cd94e4a828:3f7a575bc996252a1631ba40670c833cd506ab108282ae9a9f3025960986be86:headline:99b45d2841b31895",
      "before_evidence": "https://web.archive.org/web/20200721195453/https://aiven.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Performant data pipelines in minutes” to “Freedom to build awesome applications”.",
      "between": {
        "from": "2020-07-21T19:54:53.000Z",
        "to": "2021-07-28T09:59:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20210728095944/https://aiven.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-3f7a575bc996252a1631ba40670c833cd506ab108282ae9a9f3025960986be86:4939eea8d290411e20610348ad1e10a7c289431cc2fa157e7e5955d1d434a28d:headline:aaceab5a5450406b",
      "before_evidence": "https://web.archive.org/web/20210728095944/https://aiven.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Freedom to build awesome applications” to “Data infrastructure made simple”.",
      "between": {
        "from": "2021-07-28T09:59:44.000Z",
        "to": "2023-01-02T18:07:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20230102180720/https://aiven.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-3f7a575bc996252a1631ba40670c833cd506ab108282ae9a9f3025960986be86:4939eea8d290411e20610348ad1e10a7c289431cc2fa157e7e5955d1d434a28d:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20210728095944/https://aiven.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2021-07-28T09:59:44.000Z",
        "to": "2023-01-02T18:07:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20230102180720/https://aiven.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 10,
      "id": "page-4939eea8d290411e20610348ad1e10a7c289431cc2fa157e7e5955d1d434a28d:0237a04ad3a83b88d4f0e7e4dbf4182b122067b67e01f63ec3107a1672ca432d:customers_added:e6bc57ec390c3e11",
      "before_evidence": "https://web.archive.org/web/20230102180720/https://aiven.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: Priceline.",
      "between": {
        "from": "2023-01-02T18:07:20.000Z",
        "to": "2024-01-01T05:41:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20240101054110/https://aiven.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 11,
      "id": "page-4939eea8d290411e20610348ad1e10a7c289431cc2fa157e7e5955d1d434a28d:0237a04ad3a83b88d4f0e7e4dbf4182b122067b67e01f63ec3107a1672ca432d:headline:6e74bf75706545c4",
      "before_evidence": "https://web.archive.org/web/20230102180720/https://aiven.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Data infrastructure made simple” to “The trusted open source data platform for everyone”.",
      "between": {
        "from": "2023-01-02T18:07:20.000Z",
        "to": "2024-01-01T05:41:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20240101054110/https://aiven.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-4939eea8d290411e20610348ad1e10a7c289431cc2fa157e7e5955d1d434a28d:0237a04ad3a83b88d4f0e7e4dbf4182b122067b67e01f63ec3107a1672ca432d:compliance:d940de45638f0400",
      "before_evidence": "https://web.archive.org/web/20230102180720/https://aiven.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA, ISO 27001, PCI DSS and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2023-01-02T18:07:20.000Z",
        "to": "2024-01-01T05:41:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20240101054110/https://aiven.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 13,
      "id": "page-dcfd88c7349b57c1d6531b0f66fdcd4899e9f159503233520ffdcae8e23ab976:a1acb5c931b9f9f4b3bb8b86383da135f03168cece679656037278abd4df1074:headline:c4328f65d09f0c58",
      "before_evidence": "https://web.archive.org/web/20250701121922/https://aiven.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your AI-ready Open Source Data Platform” to “Open source data infra-structure, made simple.”.",
      "between": {
        "from": "2025-07-01T12:19:22.000Z",
        "to": "2026-05-01T16:19:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20260501161932/https://aiven.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 14,
      "id": "page-dcfd88c7349b57c1d6531b0f66fdcd4899e9f159503233520ffdcae8e23ab976:a1acb5c931b9f9f4b3bb8b86383da135f03168cece679656037278abd4df1074:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20250701121922/https://aiven.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-07-01T12:19:22.000Z",
        "to": "2026-05-01T16:19:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20260501161932/https://aiven.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 15,
      "id": "page-4c4869f9ed8007c0ae9c1d6415481e7b2398302c813eb47b89a113c3ce7f70d9:9ac58e5c72d2c51bed85c8965c9dde10be62f5f63b6623b5b229e8ad7f12e5df:headline:49c92978799e5474",
      "before_evidence": "https://web.archive.org/web/20260705160326/https://aiven.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Open source data infra-structure, made simple.” to “Your data foundation for production AI.”.",
      "between": {
        "from": "2026-07-05T16:03:26.000Z",
        "to": "2026-10-26T20:56:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20261026205602/https://aiven.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 16,
      "id": "page-4c4869f9ed8007c0ae9c1d6415481e7b2398302c813eb47b89a113c3ce7f70d9:9ac58e5c72d2c51bed85c8965c9dde10be62f5f63b6623b5b229e8ad7f12e5df:pricing:01cd039d32436261",
      "before_evidence": "https://web.archive.org/web/20260705160326/https://aiven.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $5 / mo to $5 / month and $35 / month.",
      "between": {
        "from": "2026-07-05T16:03:26.000Z",
        "to": "2026-10-26T20:56:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20261026205602/https://aiven.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 17,
      "id": "page-4c4869f9ed8007c0ae9c1d6415481e7b2398302c813eb47b89a113c3ce7f70d9:9ac58e5c72d2c51bed85c8965c9dde10be62f5f63b6623b5b229e8ad7f12e5df:compliance:1e937143af689a25",
      "before_evidence": "https://web.archive.org/web/20260705160326/https://aiven.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA, ISO 27001 and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-07-05T16:03:26.000Z",
        "to": "2026-10-26T20:56:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20261026205602/https://aiven.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Aiven” company record, https://startuphistory.org/c/aiven.io"
}