{
  "company": {
    "name": "Airvet, Inc.",
    "website": "https://airvet.com/",
    "record": "https://startuphistory.org/c/airvet.com"
  },
  "status": null,
  "history_since": "2014-05-16T21:07:45.000Z",
  "baseline": {
    "snapshot_id": "0f19874e1b326132427da75eefa7810fab7c04fa8955e932056de7eff5311953",
    "observed_at": "2014-05-16T21:07:45.000Z",
    "headline": "Best Domains",
    "description": null,
    "evidence": "https://web.archive.org/web/20140516210745/http://airvet.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "blocked",
  "messaging": [
    {
      "quote_observed_at": "2016-10-01T15:40:44.000Z",
      "variants": [
        {
          "headline": "Best Domains",
          "subhead": null,
          "observed_at": "2014-05-16T21:07:45.000Z",
          "evidence": "https://web.archive.org/web/20140516210745/http://airvet.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Best Domains",
          "subhead": null,
          "observed_at": "2015-08-01T00:49:52.000Z",
          "evidence": "https://web.archive.org/web/20150801004952/http://airvet.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Best Domains",
          "subhead": null,
          "observed_at": "2016-10-01T15:40:44.000Z",
          "evidence": "https://web.archive.org/web/20161001154044/http://airvet.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Best Domains",
      "subhead": null,
      "from": "2014-05-16T21:07:45.000Z",
      "to": "2016-10-01T15:40:44.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20161001154044/http://airvet.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2014-05-16T21:07:45.000Z",
          "to": "2016-10-01T15:40:44.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-07-06T14:39:19.000Z",
      "variants": [
        {
          "headline": "Pet Care Anytime. Anywhere.",
          "subhead": "pet care should extend beyond the walls of an office. talk to a vet from anywhere by using the Airvet app",
          "observed_at": "2020-07-06T14:39:19.000Z",
          "evidence": "https://web.archive.org/web/20200706143919/https://www.airvet.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Pet Care Anytime. Anywhere.",
      "subhead": "pet care should extend beyond the walls of an office. talk to a vet from anywhere by using the Airvet app",
      "from": "2020-07-06T14:39:19.000Z",
      "to": "2020-07-06T14:39:19.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200706143919/https://www.airvet.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-07-06T14:39:19.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-24T11:02:35.000Z",
      "variants": [
        {
          "headline": "Airvet – Talk to a Licensed Vet Online Now.",
          "subhead": null,
          "observed_at": "2021-07-24T11:02:35.000Z",
          "evidence": "https://web.archive.org/web/20210724110235/https://www.airvet.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Airvet – Talk to a Licensed Vet Online Now.",
      "subhead": null,
      "from": "2021-07-24T11:02:35.000Z",
      "to": "2021-07-24T11:02:35.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210724110235/https://www.airvet.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-07-24T11:02:35.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-01T15:29:13.000Z",
      "variants": [
        {
          "headline": "Meet your new pet care companion.",
          "subhead": null,
          "observed_at": "2022-07-01T15:29:13.000Z",
          "evidence": "https://web.archive.org/web/20220701152913/https://www.airvet.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Meet your new pet care companion.",
      "subhead": null,
      "from": "2022-07-01T15:29:13.000Z",
      "to": "2022-07-01T15:29:13.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220701152913/https://www.airvet.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-07-01T15:29:13.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-06-05T22:06:24.000Z",
      "variants": [
        {
          "headline": "The employee benefit pet families need and love.",
          "subhead": "Airvet is the leader in 24/7 pet telehealth, an employee benefit that saves time, money, and stress. Elevate employee benefits for whole-family health.",
          "observed_at": "2024-01-02T23:18:52.000Z",
          "evidence": "https://web.archive.org/web/20240102231852/https://www.airvet.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The employee benefit pet families need and love.",
          "subhead": "Airvet is the leader in 24/7 pet telehealth, an employee benefit that saves time, money, and stress. Elevate employee benefits for whole-family health.",
          "observed_at": "2025-01-03T08:31:17.000Z",
          "evidence": "https://web.archive.org/web/20250103083117/https://www.airvet.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Comprehensive care for all your pet families",
          "subhead": "Airvet is the leader in 24/7 pet telehealth, an employee benefit that saves time, money, and stress. Elevate employee benefits for whole-family health.",
          "observed_at": "2026-01-14T20:07:33.000Z",
          "evidence": "https://web.archive.org/web/20260114200733/https://airvet.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Comprehensive pet care delivering proven workforce impact",
          "subhead": "Airvet is the leader in 24/7 pet telehealth, an employee benefit that saves time, money, and stress. Elevate employee benefits for whole-family health.",
          "observed_at": "2026-06-05T22:06:24.000Z",
          "evidence": "https://web.archive.org/web/20260605220624/https://airvet.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Comprehensive pet care delivering proven workforce impact",
      "subhead": "Airvet is the leader in 24/7 pet telehealth, an employee benefit that saves time, money, and stress. Elevate employee benefits for whole-family health.",
      "from": "2024-01-02T23:18:52.000Z",
      "to": "2026-06-05T22:06:24.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20260605220624/https://airvet.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-01-02T23:18:52.000Z",
          "to": "2026-06-05T22:06:24.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-68da97ebf10ed82f6b57557b4e75d722e11d8b06908c0c0dda875332856dba5a:79c0e12f6d621a6feca8634164b65c46eb2cf555c9c97f4af5426f39523a781d:headline:41ad8a0b5d3c7e88",
      "before_evidence": "https://web.archive.org/web/20161001154044/http://airvet.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Best Domains” to “Pet Care Anytime. Anywhere.”.",
      "between": {
        "from": "2016-10-01T15:40:44.000Z",
        "to": "2020-07-06T14:39:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20200706143919/https://www.airvet.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-68da97ebf10ed82f6b57557b4e75d722e11d8b06908c0c0dda875332856dba5a:79c0e12f6d621a6feca8634164b65c46eb2cf555c9c97f4af5426f39523a781d:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20161001154044/http://airvet.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2016-10-01T15:40:44.000Z",
        "to": "2020-07-06T14:39:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20200706143919/https://www.airvet.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-92b095a4c294dbbedd501ab8dff782650f91a35050788faa9d852a27c216b1b9:a0f630f8bd4a2ed5a6ab8e9f8f3de01f2b1debaf07a50a58ad783d5a0a410839:pricing:1adb67517cb8b857",
      "before_evidence": "https://web.archive.org/web/20210724110235/https://www.airvet.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $19.99 / month to $30 / month.",
      "between": {
        "from": "2021-07-24T11:02:35.000Z",
        "to": "2022-07-01T15:29:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701152913/https://www.airvet.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 4,
      "id": "classifier-a0f630f8bd4a2ed5a6ab8e9f8f3de01f2b1debaf07a50a58ad783d5a0a410839:62961f7e291a1e96b0c761e2c4e47e98d7d5585c492c3c1e03e3d6fc1b76c7b8:repositioning",
      "before_evidence": "https://web.archive.org/web/20220701152913/https://www.airvet.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Meet your new pet care companion.” to “The employee benefit pet families need and love.”. A classifier read this as a change in its target customer.",
      "between": {
        "from": "2022-07-01T15:29:13.000Z",
        "to": "2024-01-02T23:18:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20240102231852/https://www.airvet.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 5,
      "id": "page-a0f630f8bd4a2ed5a6ab8e9f8f3de01f2b1debaf07a50a58ad783d5a0a410839:62961f7e291a1e96b0c761e2c4e47e98d7d5585c492c3c1e03e3d6fc1b76c7b8:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20220701152913/https://www.airvet.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2022-07-01T15:29:13.000Z",
        "to": "2024-01-02T23:18:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20240102231852/https://www.airvet.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 6,
      "id": "page-62961f7e291a1e96b0c761e2c4e47e98d7d5585c492c3c1e03e3d6fc1b76c7b8:92a4d7b4a01b8f45666588781275fd5c317b442a0fa5406d48e6b37ccc4be33e:traction:be5d912a8f35087a",
      "before_evidence": "https://web.archive.org/web/20240102231852/https://www.airvet.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “2,000 employees” on its homepage (was “1,000 employees”).",
      "between": {
        "from": "2024-01-02T23:18:52.000Z",
        "to": "2025-01-03T08:31:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20250103083117/https://www.airvet.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 7,
      "id": "page-62961f7e291a1e96b0c761e2c4e47e98d7d5585c492c3c1e03e3d6fc1b76c7b8:92a4d7b4a01b8f45666588781275fd5c317b442a0fa5406d48e6b37ccc4be33e:traction:d5eb6d2e9f4f22a0",
      "before_evidence": "https://web.archive.org/web/20240102231852/https://www.airvet.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “2000+ Company” on its homepage (was “1000+ Company”).",
      "between": {
        "from": "2024-01-02T23:18:52.000Z",
        "to": "2025-01-03T08:31:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20250103083117/https://www.airvet.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 8,
      "id": "page-92a4d7b4a01b8f45666588781275fd5c317b442a0fa5406d48e6b37ccc4be33e:06ce05a7200449f4d85a3c7da2cf7c3a6b6570d89d98fd9dfe74a568cf7df140:headline:e46c7642e41ac168",
      "before_evidence": "https://web.archive.org/web/20250103083117/https://www.airvet.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The employee benefit pet families need and love.” to “Comprehensive care for all your pet families”.",
      "between": {
        "from": "2025-01-03T08:31:17.000Z",
        "to": "2026-01-14T20:07:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20260114200733/https://airvet.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-06ce05a7200449f4d85a3c7da2cf7c3a6b6570d89d98fd9dfe74a568cf7df140:5100d77b2e4f3b6685cb9e2b55fa75ce9f5b62640927c8924f453b105139b190:headline:ad5bb8201614cbd4",
      "before_evidence": "https://web.archive.org/web/20260114200733/https://airvet.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Comprehensive care for all your pet families” to “Comprehensive pet care delivering proven workforce impact”.",
      "between": {
        "from": "2026-01-14T20:07:33.000Z",
        "to": "2026-06-05T22:06:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20260605220624/https://airvet.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-06ce05a7200449f4d85a3c7da2cf7c3a6b6570d89d98fd9dfe74a568cf7df140:5100d77b2e4f3b6685cb9e2b55fa75ce9f5b62640927c8924f453b105139b190:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20260114200733/https://airvet.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-01-14T20:07:33.000Z",
        "to": "2026-06-05T22:06:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20260605220624/https://airvet.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Airvet, Inc.” company record, https://startuphistory.org/c/airvet.com"
}