{
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        {
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        {
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      "between": {
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        "to": "2022-01-01T01:14:58.000Z"
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      "evidence": "https://web.archive.org/web/20220101011458/https://www.airtable.com/",
      "evidence_kind": "internet_archive",
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      "kind": "repositioning",
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      "between": {
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        "to": "2025-08-02T20:18:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20250802201801/https://www.airtable.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA and SOC 2 compliance on its homepage.",
      "between": {
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        "to": "2025-08-02T20:18:01.000Z"
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      "evidence": "https://web.archive.org/web/20250802201801/https://www.airtable.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 7,
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “From idea to app in an instant Build with AI that means business” to “Airtable is the fastest way to build AI-enabled workflows”.",
      "between": {
        "from": "2025-08-02T20:18:01.000Z",
        "to": "2026-02-03T19:30:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20260203193011/https://www.airtable.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-6a139cfeec4cc3c85901f1c72969ae25e6592a66159611dab5b8f1c65601b197:8447fbbfb125ac231c140bb099b51ea5bab343079f23d80d572da66f11d60656:customers_added:fb6e7a299ea1fd55",
      "before_evidence": "https://web.archive.org/web/20260203193011/https://www.airtable.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: -openai, -anthropic, -harvey, -mercor, -scale, -amazon, -walmart, -netflix and 10 more.",
      "between": {
        "from": "2026-02-03T19:30:11.000Z",
        "to": "2026-05-03T17:18:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20260503171806/https://www.airtable.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 9,
      "id": "page-6a139cfeec4cc3c85901f1c72969ae25e6592a66159611dab5b8f1c65601b197:8447fbbfb125ac231c140bb099b51ea5bab343079f23d80d572da66f11d60656:headline:8f06ac7b7087800b",
      "before_evidence": "https://web.archive.org/web/20260203193011/https://www.airtable.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Airtable is the fastest way to build AI-enabled workflows” to “All your teams, all their workflows—connected in one workspace”.",
      "between": {
        "from": "2026-02-03T19:30:11.000Z",
        "to": "2026-05-03T17:18:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20260503171806/https://www.airtable.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Airtable” company record, https://startuphistory.org/c/airtable.com"
}