{
  "company": {
    "name": "airfocus",
    "website": "https://airfocus.com/",
    "record": "https://startuphistory.org/c/airfocus.com"
  },
  "status": null,
  "history_since": "2013-04-28T03:09:23.000Z",
  "baseline": {
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    "observed_at": "2013-04-28T03:09:23.000Z",
    "headline": "airfocus.com",
    "description": "Expiry Domain Name airfocus.com, airfocus.com",
    "evidence": "https://web.archive.org/web/20130428030923/http://airfocus.com",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
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  "live_captures": 1,
  "last_checked": "2026-11-04T11:04:51.916Z",
  "live_status": null,
  "messaging": [
    {
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      "variants": [
        {
          "headline": "airfocus.com",
          "subhead": "Expiry Domain Name airfocus.com, airfocus.com",
          "observed_at": "2013-04-28T03:09:23.000Z",
          "evidence": "https://web.archive.org/web/20130428030923/http://airfocus.com",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "airfocus.com Is For Sale",
          "subhead": "The domain name airfocus.com is for sale. Call BuyDomains at 866-818-5931 to get a price quote and get your business online today!",
          "observed_at": "2016-10-22T02:15:49.000Z",
          "evidence": "https://web.archive.org/web/20161022021549/http://airfocus.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "airfocus.com Is For Sale",
      "subhead": "The domain name airfocus.com is for sale. Call BuyDomains at 866-818-5931 to get a price quote and get your business online today!",
      "from": "2013-04-28T03:09:23.000Z",
      "to": "2016-10-22T02:15:49.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20161022021549/http://airfocus.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2013-04-28T03:09:23.000Z",
          "to": "2016-10-22T02:15:49.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-01-13T09:18:14.000Z",
      "variants": [
        {
          "headline": "Smarter roadmap prioritization",
          "subhead": "Identify your priorities and build/share beautiful roadmaps. Smart strategy scoring board for product managers, project managers and marketing strategists. Seamlessly integrates with Jira, Trello, Asa",
          "observed_at": "2020-01-13T09:18:14.000Z",
          "evidence": "https://web.archive.org/web/20200113091814/https://airfocus.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Smarter roadmap prioritization",
      "subhead": "Identify your priorities and build/share beautiful roadmaps. Smart strategy scoring board for product managers, project managers and marketing strategists. Seamlessly integrates with Jira, Trello, Asa",
      "from": "2020-01-13T09:18:14.000Z",
      "to": "2020-01-13T09:18:14.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200113091814/https://airfocus.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-01-13T09:18:14.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-17T19:17:18.000Z",
      "variants": [
        {
          "headline": "Build outstanding products with powerful prioritization and clear roadmaps.",
          "subhead": "Prioritization and roadmapping software for product managers, project managers, and marketing strategists. Integrates with Jira, Trello, Azure DevOps, Asana, and more.",
          "observed_at": "2021-01-17T19:17:18.000Z",
          "evidence": "https://web.archive.org/web/20210117191718/https://airfocus.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build outstanding products with powerful prioritization and clear roadmaps.",
      "subhead": "Prioritization and roadmapping software for product managers, project managers, and marketing strategists. Integrates with Jira, Trello, Azure DevOps, Asana, and more.",
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      "to": "2021-01-17T19:17:18.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210117191718/https://airfocus.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-01-17T19:17:18.000Z"
      },
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    },
    {
      "quote_observed_at": "2026-11-04T11:04:51.916Z",
      "variants": [
        {
          "headline": "A platform built for the new way of doing product management",
          "subhead": "airfocus is the first modular product management software: Manage and communicate your product strategy, prioritize your roadmap, and solve the right problems.",
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          "evidence": "https://web.archive.org/web/20230103120049/https://airfocus.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A platform built for the new way of doing product management",
          "subhead": "airfocus is the first modular product management software: Manage and communicate your product strategy, prioritize your roadmap, and solve the right problems.",
          "observed_at": "2024-07-03T14:56:32.000Z",
          "evidence": "https://web.archive.org/web/20240703145632/https://airfocus.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI-POWERED PRODUCT MANAGEMENT SOFTWARE",
          "subhead": "airfocus is the first modular product management software: Manage and communicate your product strategy, prioritize your roadmap, and solve the right problems.",
          "observed_at": "2025-07-03T03:11:58.000Z",
          "evidence": "https://web.archive.org/web/20250703031158/https://airfocus.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI-POWERED PRODUCT MANAGEMENT SOFTWARE",
          "subhead": "airfocus is the first modular product management software: Manage and communicate your product strategy, prioritize your roadmap, and solve the right problems.",
          "observed_at": "2025-11-02T17:18:42.000Z",
          "evidence": "https://web.archive.org/web/20251102171842/https://airfocus.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The intelligence-powered product management tool",
          "subhead": "A product management tool for multi-team orgs: sharper decisions, strategy alignment, and real product context for every human, agent and AI tool in your stack.",
          "observed_at": "2026-07-12T21:44:11.000Z",
          "evidence": "https://web.archive.org/web/20260712214411/https://airfocus.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The intelligence-powered product management tool",
          "subhead": "A product management tool for multi-team orgs: sharper decisions, strategy alignment, and real product context for every human, agent and AI tool in your stack.",
          "observed_at": "2026-11-04T11:04:51.916Z",
          "evidence": "https://airfocus.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The intelligence-powered product management tool",
      "subhead": "A product management tool for multi-team orgs: sharper decisions, strategy alignment, and real product context for every human, agent and AI tool in your stack.",
      "from": "2023-01-03T12:00:49.000Z",
      "to": "2026-11-04T11:04:51.916Z",
      "captures": 6,
      "evidence": "https://airfocus.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2023-01-03T12:00:49.000Z",
          "to": "2026-11-04T11:04:51.916Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
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      "id": "page-ab7e3edfd199347e7bbe98aed52b34be7505c72f726b398352f50ff4b5db65a4:237a26e3ecbe9be14e435b0876cefe6718e7e3ed2edc16f5d0602af043dac90b:customers_added:62951ebd6e30b37b",
      "before_evidence": "https://web.archive.org/web/20200113091814/https://airfocus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: shopify, ibm, ebay, cocacola, EY, viacom and target.",
      "between": {
        "from": "2020-01-13T09:18:14.000Z",
        "to": "2021-01-17T19:17:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20210117191718/https://airfocus.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 2,
      "id": "page-ab7e3edfd199347e7bbe98aed52b34be7505c72f726b398352f50ff4b5db65a4:237a26e3ecbe9be14e435b0876cefe6718e7e3ed2edc16f5d0602af043dac90b:headline:d7f4b0a3cd903c94",
      "before_evidence": "https://web.archive.org/web/20200113091814/https://airfocus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Smarter roadmap prioritization” to “Build outstanding products with powerful prioritization and clear roadmaps.”.",
      "between": {
        "from": "2020-01-13T09:18:14.000Z",
        "to": "2021-01-17T19:17:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20210117191718/https://airfocus.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-237a26e3ecbe9be14e435b0876cefe6718e7e3ed2edc16f5d0602af043dac90b:4df504a431d2a313fb2ec44c17cd48bf66ed2dc08e36d12a4d0b358e837b77a1:compliance:5a8e0afb4adf787c",
      "before_evidence": "https://web.archive.org/web/20210117191718/https://airfocus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 compliance on its homepage.",
      "between": {
        "from": "2021-01-17T19:17:18.000Z",
        "to": "2022-01-04T02:35:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20220104023532/https://airfocus.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    },
    {
      "n": 4,
      "id": "page-4df504a431d2a313fb2ec44c17cd48bf66ed2dc08e36d12a4d0b358e837b77a1:1744d149c7b4f1cfa790906c618babeedab00a9b170c95959ac887eb4a0c1740:customers_added:536cf9b87fde33ca",
      "before_evidence": "https://web.archive.org/web/20220104023532/https://airfocus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: paysend, cat, sap and royalcanin.",
      "between": {
        "from": "2022-01-04T02:35:32.000Z",
        "to": "2023-01-03T12:00:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20230103120049/https://airfocus.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 5,
      "id": "page-1744d149c7b4f1cfa790906c618babeedab00a9b170c95959ac887eb4a0c1740:c01d2ecd0397eb224b4a30a912c4e741019d728d9786584e93961685d92ac8ba:customers_added:abed83cfb6112c9d",
      "before_evidence": "https://web.archive.org/web/20230103120049/https://airfocus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: goodyear, axelspringer, orange and ms.",
      "between": {
        "from": "2023-01-03T12:00:49.000Z",
        "to": "2024-07-03T14:56:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703145632/https://airfocus.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 6,
      "id": "page-c01d2ecd0397eb224b4a30a912c4e741019d728d9786584e93961685d92ac8ba:b2dec58597ed8763c6ae9f725124e5336ece1df8b97699f7a6d55e36a6d7d520:headline:bf31887ac4465d2d",
      "before_evidence": "https://web.archive.org/web/20240703145632/https://airfocus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “A platform built for the new way of doing product management” to “AI-POWERED PRODUCT MANAGEMENT SOFTWARE”.",
      "between": {
        "from": "2024-07-03T14:56:32.000Z",
        "to": "2025-07-03T03:11:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20250703031158/https://airfocus.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-c01d2ecd0397eb224b4a30a912c4e741019d728d9786584e93961685d92ac8ba:b2dec58597ed8763c6ae9f725124e5336ece1df8b97699f7a6d55e36a6d7d520:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20240703145632/https://airfocus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2024-07-03T14:56:32.000Z",
        "to": "2025-07-03T03:11:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20250703031158/https://airfocus.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 8,
      "id": "page-c01d2ecd0397eb224b4a30a912c4e741019d728d9786584e93961685d92ac8ba:b2dec58597ed8763c6ae9f725124e5336ece1df8b97699f7a6d55e36a6d7d520:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20240703145632/https://airfocus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2024-07-03T14:56:32.000Z",
        "to": "2025-07-03T03:11:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20250703031158/https://airfocus.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “airfocus” company record, https://startuphistory.org/c/airfocus.com"
}