{
  "company": {
    "name": "Airbuild",
    "website": "https://airbuild.energy/",
    "record": "https://startuphistory.org/c/airbuild.energy"
  },
  "status": null,
  "history_since": "2021-12-03T12:17:52.000Z",
  "baseline": {
    "snapshot_id": "cef24bf7474b94db713effb0540ed40416ee0cf65d441b99d2597ac78df5b085",
    "observed_at": "2021-12-03T12:17:52.000Z",
    "headline": "Harness Nature",
    "description": null,
    "evidence": "https://web.archive.org/web/20211203121752/https://airbuild.energy/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "js_only",
  "messaging": [
    {
      "quote_observed_at": "2021-12-03T12:17:52.000Z",
      "variants": [
        {
          "headline": "Harness Nature",
          "subhead": null,
          "observed_at": "2021-12-03T12:17:52.000Z",
          "evidence": "https://web.archive.org/web/20211203121752/https://airbuild.energy/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Harness Nature",
      "subhead": null,
      "from": "2021-12-03T12:17:52.000Z",
      "to": "2021-12-03T12:17:52.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20211203121752/https://airbuild.energy/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-12-03T12:17:52.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-03-27T08:06:58.000Z",
      "variants": [
        {
          "headline": "The first scalable algae farm embedded into a parking structure.",
          "subhead": null,
          "observed_at": "2022-03-27T08:06:58.000Z",
          "evidence": "https://web.archive.org/web/20220327080658/https://airbuild.energy/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The first scalable algae farm embedded into a parking structure.",
      "subhead": null,
      "from": "2022-03-27T08:06:58.000Z",
      "to": "2022-03-27T08:06:58.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220327080658/https://airbuild.energy/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-03-27T08:06:58.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-08-16T06:55:56.000Z",
      "variants": [
        {
          "headline": "Architecting “natures solar panel” into our built environment.",
          "subhead": null,
          "observed_at": "2022-08-16T06:55:56.000Z",
          "evidence": "https://web.archive.org/web/20220816065556/https://airbuild.energy/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Architecting “natures solar panel” into our built environment.",
      "subhead": null,
      "from": "2022-08-16T06:55:56.000Z",
      "to": "2022-08-16T06:55:56.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220816065556/https://airbuild.energy/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-08-16T06:55:56.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-06-09T11:10:55.000Z",
      "variants": [
        {
          "headline": "The next generation of green roof.",
          "subhead": "We grow eco materials on buildings - sequestering carbon dioxide with algae grown in our plant panel. Let's turn our cities and products green.",
          "observed_at": "2023-06-09T11:10:55.000Z",
          "evidence": "https://web.archive.org/web/20230609111055/https://airbuild.energy/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The next generation of green roof.",
      "subhead": "We grow eco materials on buildings - sequestering carbon dioxide with algae grown in our plant panel. Let's turn our cities and products green.",
      "from": "2023-06-09T11:10:55.000Z",
      "to": "2023-06-09T11:10:55.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230609111055/https://airbuild.energy/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-06-09T11:10:55.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-cef24bf7474b94db713effb0540ed40416ee0cf65d441b99d2597ac78df5b085:b9357e039af0b9c72ede648038be65828b05581e1ff652861209f37e339a13e5:headline:15d93f8091fb3f4a",
      "before_evidence": "https://web.archive.org/web/20211203121752/https://airbuild.energy/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Harness Nature” to “The first scalable algae farm embedded into a parking structure.”.",
      "between": {
        "from": "2021-12-03T12:17:52.000Z",
        "to": "2022-03-27T08:06:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20220327080658/https://airbuild.energy/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-cef24bf7474b94db713effb0540ed40416ee0cf65d441b99d2597ac78df5b085:b9357e039af0b9c72ede648038be65828b05581e1ff652861209f37e339a13e5:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20211203121752/https://airbuild.energy/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2021-12-03T12:17:52.000Z",
        "to": "2022-03-27T08:06:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20220327080658/https://airbuild.energy/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-b9357e039af0b9c72ede648038be65828b05581e1ff652861209f37e339a13e5:8f6ebc5ffb0f9576a003a64ec0660d290a90be787fa675463b82b666a7c6d9bc:headline:e36ad6b91d964180",
      "before_evidence": "https://web.archive.org/web/20220327080658/https://airbuild.energy/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The first scalable algae farm embedded into a parking structure.” to “Architecting “natures solar panel” into our built environment.”.",
      "between": {
        "from": "2022-03-27T08:06:58.000Z",
        "to": "2022-08-16T06:55:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20220816065556/https://airbuild.energy/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "classifier-8f6ebc5ffb0f9576a003a64ec0660d290a90be787fa675463b82b666a7c6d9bc:8fc904994b61397c5fc5dba37c8825f216cec5ecf7e4dffe58c2c7023cbf0bbb:repositioning",
      "before_evidence": "https://web.archive.org/web/20220816065556/https://airbuild.energy/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Architecting “natures solar panel” into our built environment.” to “The next generation of green roof.”.",
      "between": {
        "from": "2022-08-16T06:55:56.000Z",
        "to": "2023-06-09T11:10:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20230609111055/https://airbuild.energy/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": {
    "headline": "Airbuild messaging moves toward green roof framing",
    "summary": "Airbuild’s homepage messaging has shifted from algae farms in parking structures toward a broader green roof framing, and it added a careers page. The sequence of changes may indicate evolving positioning around nature-based infrastructure in the built environment.",
    "points": [
      {
        "text": "Between December 2021 and March 2022, Airbuild changed its homepage headline from “Harness Nature” to “The first scalable algae farm embedded into a parking structure.” and added a careers page.",
        "kind": "fact",
        "changes": [
          1,
          2
        ]
      },
      {
        "text": "Between March 2022 and August 2022, Airbuild changed its homepage headline to “Architecting “natures solar panel” into our built environment.”",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between August 2022 and June 2023, Airbuild’s homepage headline was changed to “The next generation of green roof.”, which a classifier read as a repositioning.",
        "kind": "fact",
        "changes": [
          4
        ]
      },
      {
        "text": "The sequence of homepage headline changes between December 2021 and June 2023 suggests Airbuild may be broadening its framing from algae farms in parking structures toward positioning around green roofs and nature-based approaches in the built environment.",
        "kind": "interpretation",
        "changes": [
          1,
          3,
          4
        ]
      }
    ],
    "written_at": "2026-11-07T14:56:16.556Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Airbuild” company record, https://startuphistory.org/c/airbuild.energy"
}