{
  "company": {
    "name": "Again",
    "website": "https://again.bio/",
    "record": "https://startuphistory.org/c/again.bio"
  },
  "status": null,
  "history_since": "2023-11-28T13:38:55.000Z",
  "baseline": {
    "snapshot_id": "af3d5c44251115a55d087386ee156e48dcddf4e2132ad7d6c11e897e66cee418",
    "observed_at": "2023-11-28T13:38:55.000Z",
    "headline": null,
    "description": "By combining millennia-old bacteria with cutting-edge technology, we turn CO₂ into carbon negative chemicals. Our novel biomanufacturing process collects the unavoidable carbon outputs from industry a",
    "evidence": "https://web.archive.org/web/20231128133855/https://again.bio/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-04T09:42:49.781Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-02-20T13:21:53.000Z",
      "variants": [
        {
          "headline": "Advancing a new industrial era.",
          "subhead": "Again's technology platform helps industrial leaders upgrade their existing infrastructure to turn their CO₂ waste into critical products. If you think we're doomed, think Again.",
          "observed_at": "2025-07-16T02:22:42.000Z",
          "evidence": "https://web.archive.org/web/20250716022242/https://again.bio/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Advancing a new industrial era.",
          "subhead": "Again's technology platform helps industrial leaders upgrade their existing infrastructure to turn their CO₂ waste into critical products. If you think we're doomed, think Again.",
          "observed_at": "2025-09-13T01:44:23.000Z",
          "evidence": "https://web.archive.org/web/20250913014423/https://again.bio/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Advancing a new industrial era.",
          "subhead": "Again's technology platform helps industrial leaders upgrade their existing infrastructure to turn their CO₂ waste into critical products. If you think we're doomed, think Again.",
          "observed_at": "2026-02-20T13:21:53.000Z",
          "evidence": "https://web.archive.org/web/20260220132153/https://again.bio/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Advancing a new industrial era.",
      "subhead": "Again's technology platform helps industrial leaders upgrade their existing infrastructure to turn their CO₂ waste into critical products. If you think we're doomed, think Again.",
      "from": "2025-07-16T02:22:42.000Z",
      "to": "2026-02-20T13:21:53.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260220132153/https://again.bio/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-07-16T02:22:42.000Z",
          "to": "2026-02-20T13:21:53.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-04T09:42:49.781Z",
      "variants": [
        {
          "headline": "Bio-intelligence for the physical world.",
          "subhead": "Again's technology platform helps industrial leaders upgrade their existing infrastructure to turn their CO₂ waste into critical products. If you think we're doomed, think Again.",
          "observed_at": "2026-08-12T14:30:33.000Z",
          "evidence": "https://web.archive.org/web/20260812143033/https://again.bio/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Bio-intelligence for the physical world.",
          "subhead": "Again's technology platform helps industrial leaders upgrade their existing infrastructure to turn their CO₂ waste into critical products. If you think we're doomed, think Again.",
          "observed_at": "2026-10-16T20:51:31.000Z",
          "evidence": "https://web.archive.org/web/20261016205131/https://again.bio/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Bio-intelligence for the physical world.",
          "subhead": "Again's technology platform helps industrial leaders upgrade their existing infrastructure to turn their CO₂ waste into critical products. If you think we're doomed, think Again.",
          "observed_at": "2026-11-04T09:42:49.781Z",
          "evidence": "https://again.bio/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Bio-intelligence for the physical world.",
      "subhead": "Again's technology platform helps industrial leaders upgrade their existing infrastructure to turn their CO₂ waste into critical products. If you think we're doomed, think Again.",
      "from": "2026-08-12T14:30:33.000Z",
      "to": "2026-11-04T09:42:49.781Z",
      "captures": 3,
      "evidence": "https://again.bio/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-08-12T14:30:33.000Z",
          "to": "2026-11-04T09:42:49.781Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-f029f226cb92e504436897d1227732fdd5f12dc78eb92d2afc49daf02dd36c9c:f4821458f989b3bc6e714201e4090375ef0fcf28bfd3bcb5579ac5a01f4e8f07:headline:7a46dfcb297dd029",
      "before_evidence": "https://web.archive.org/web/20250211094251/https://again.bio/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We ferment emissions to unpi©kle the planet.” to “Advancing a new industrial era.”.",
      "between": {
        "from": "2025-02-11T09:42:51.000Z",
        "to": "2025-07-16T02:22:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20250716022242/https://again.bio/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-fcd2f45c32cffc8dbfc2522e128a1eeb3e98265ac4feaa0d69fc21bc37dc9fb9:a5497726f5c89459cb01c1103b2a08254ee2474ce9c4830fb0d68e5d05cbd413:headline:00996c17f3dc607f",
      "before_evidence": "https://web.archive.org/web/20260220132153/https://again.bio/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Advancing a new industrial era.” to “Bio-intelligence for the physical world.”.",
      "between": {
        "from": "2026-02-20T13:21:53.000Z",
        "to": "2026-08-12T14:30:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20260812143033/https://again.bio/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Again updates homepage positioning",
    "summary": "Again has updated its homepage headline twice, shifting how it describes its focus. The company now uses language centered on bio-intelligence for the physical world.",
    "points": [
      {
        "text": "Between February 2025 and July 2025, Again changed its homepage headline from “We ferment emissions to unpi©kle the planet.” to “Advancing a new industrial era.”",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between February 2026 and August 2026, Again changed its homepage headline from “Advancing a new industrial era.” to “Bio-intelligence for the physical world.”",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "These headline changes between February 2025 and August 2026 may suggest evolving messaging about Again’s mission and how it presents its technology.",
        "kind": "interpretation",
        "changes": [
          1,
          2
        ]
      }
    ],
    "written_at": "2026-11-07T20:56:55.040Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Again” company record, https://startuphistory.org/c/again.bio"
}