{
  "company": {
    "name": "Afternoon.co",
    "website": "https://afternoon.co/",
    "record": "https://startuphistory.org/c/afternoon.co"
  },
  "status": null,
  "history_since": "2025-08-03T15:01:32.000Z",
  "baseline": {
    "snapshot_id": "9978221cbfe086ca8d91788a4eefbe89200aec8eed9c49de58ce42ad53c3250a",
    "observed_at": "2025-08-03T15:01:32.000Z",
    "headline": "Bookkeeping, taxes and compliance for founders",
    "description": "Accounting and bookkeeping for founders",
    "evidence": "https://web.archive.org/web/20250803150132/https://www.afternoon.co/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-04T09:42:35.261Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-08-03T15:01:32.000Z",
      "variants": [
        {
          "headline": "Bookkeeping, taxes and compliance for founders",
          "subhead": "Accounting and bookkeeping for founders",
          "observed_at": "2025-08-03T15:01:32.000Z",
          "evidence": "https://web.archive.org/web/20250803150132/https://www.afternoon.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Bookkeeping, taxes and compliance for founders",
      "subhead": "Accounting and bookkeeping for founders",
      "from": "2025-08-03T15:01:32.000Z",
      "to": "2025-08-03T15:01:32.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250803150132/https://www.afternoon.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-08-03T15:01:32.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-04T09:42:35.261Z",
      "variants": [
        {
          "headline": "Finance for AI startups",
          "subhead": "Accounting and bookkeeping for founders",
          "observed_at": "2026-07-27T09:33:26.000Z",
          "evidence": "https://web.archive.org/web/20260727093326/https://www.afternoon.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Finance for AI startups",
          "subhead": "Accounting and bookkeeping for founders",
          "observed_at": "2026-09-24T22:34:12.000Z",
          "evidence": "https://web.archive.org/web/20260924223412/https://www.afternoon.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Finance for AI startups",
          "subhead": "Accounting and bookkeeping for founders",
          "observed_at": "2026-11-04T09:42:35.261Z",
          "evidence": "https://www.afternoon.co/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Finance for AI startups",
      "subhead": "Accounting and bookkeeping for founders",
      "from": "2026-07-27T09:33:26.000Z",
      "to": "2026-11-04T09:42:35.261Z",
      "captures": 3,
      "evidence": "https://www.afternoon.co/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-27T09:33:26.000Z",
          "to": "2026-11-04T09:42:35.261Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-9978221cbfe086ca8d91788a4eefbe89200aec8eed9c49de58ce42ad53c3250a:17a7814c0348a849d3d070aec389a2e42dc49c3573487ea9ad63bc490c7ab952:repositioning",
      "before_evidence": "https://web.archive.org/web/20250803150132/https://www.afternoon.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Bookkeeping, taxes and compliance for founders” to “Finance for AI startups”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2025-08-03T15:01:32.000Z",
        "to": "2026-07-27T09:33:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20260727093326/https://www.afternoon.co/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Afternoon.co” company record, https://startuphistory.org/c/afternoon.co"
}