{
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          "headline": "The AI Platform for Grocery",
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Fresh food drives the global grocery industry, yet technology gaps cause billions of waste and lost profits every year.” to “Time to transform fresh”.",
      "between": {
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        "to": "2021-01-26T11:38:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20210126113828/https://www.afresh.com/",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
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      "between": {
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        "to": "2022-01-10T05:34:03.000Z"
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      "evidence": "https://web.archive.org/web/20220110053403/https://www.afresh.com/",
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      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: Albertson's.",
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        "to": "2022-07-06T22:05:12.000Z"
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      "evidence": "https://web.archive.org/web/20220706220512/https://www.afresh.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
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      "id": "page-eb992005c795dc0606f18bd255020871cdebacf0bc4a57807feaa2bb102a4546:34f3a4b9e2b62e51f56159c1f0071beb8d4e2d1298c40ad1e50f8d5cef04feeb:headline:039fe2ed3b122499",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The cornerstone solution for fresh” to “A new way to win in fresh”.",
      "between": {
        "from": "2022-07-06T22:05:12.000Z",
        "to": "2023-01-03T16:07:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20230103160719/https://www.afresh.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "classifier-34cd417c2815e93a0dfc296c0afa37395a552d8c0bcc1b191d415336ebadbb0c:3f6573e4a3f82e481651d2b89fb47189d9187dced09e26e6be09ba31d3d3e48b:repositioning",
      "before_evidence": "https://web.archive.org/web/20260106231454/https://www.afresh.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “A new era for fresh” to “The AI Platform for Grocery”.",
      "between": {
        "from": "2026-01-06T23:14:54.000Z",
        "to": "2026-08-20T10:43:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20260820104320/https://www.afresh.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 6,
      "id": "page-34cd417c2815e93a0dfc296c0afa37395a552d8c0bcc1b191d415336ebadbb0c:3f6573e4a3f82e481651d2b89fb47189d9187dced09e26e6be09ba31d3d3e48b:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20260106231454/https://www.afresh.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-01-06T23:14:54.000Z",
        "to": "2026-08-20T10:43:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20260820104320/https://www.afresh.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Afresh” company record, https://startuphistory.org/c/afresh.com"
}