{
  "company": {
    "name": "ADstruc",
    "website": "https://adstruc.com/",
    "record": "https://startuphistory.org/c/adstruc.com"
  },
  "status": null,
  "history_since": "2010-09-17T03:21:05.000Z",
  "baseline": {
    "snapshot_id": "9ac93a34a22965bd8e79c8d799fb5a6548dbf29f5cb53284df48ad4338bf827b",
    "observed_at": "2010-09-17T03:21:05.000Z",
    "headline": "ADstruc - Online marketplace for buying and selling outdoor advertising.",
    "description": null,
    "evidence": "https://web.archive.org/web/20100917032105/http://adstruc.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "js_only",
  "messaging": [
    {
      "quote_observed_at": "2010-09-17T03:21:05.000Z",
      "variants": [
        {
          "headline": "ADstruc - Online marketplace for buying and selling outdoor advertising.",
          "subhead": null,
          "observed_at": "2010-09-17T03:21:05.000Z",
          "evidence": "https://web.archive.org/web/20100917032105/http://adstruc.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "ADstruc - Online marketplace for buying and selling outdoor advertising.",
      "subhead": null,
      "from": "2010-09-17T03:21:05.000Z",
      "to": "2010-09-17T03:21:05.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20100917032105/http://adstruc.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2010-09-17T03:21:05.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2012-01-12T00:14:17.000Z",
      "variants": [
        {
          "headline": "Don't just tell sellers where you want to advertise - show them!",
          "subhead": null,
          "observed_at": "2012-01-12T00:14:17.000Z",
          "evidence": "https://web.archive.org/web/20120112001417/http://adstruc.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Don't just tell sellers where you want to advertise - show them!",
      "subhead": null,
      "from": "2012-01-12T00:14:17.000Z",
      "to": "2012-01-12T00:14:17.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20120112001417/http://adstruc.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2012-01-12T00:14:17.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2013-01-12T23:16:17.000Z",
      "variants": [
        {
          "headline": "The easiest way to buy and sell outdoor advertising.",
          "subhead": "ADstruc is the leading buying platform for the outdoor advertising industry, including both traditional and digital Out-of-Home media (billboards, telephone kiosks, newsstands, bus ads, subway ads etc",
          "observed_at": "2013-01-12T23:16:17.000Z",
          "evidence": "https://web.archive.org/web/20130112231617/http://adstruc.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The easiest way to buy and sell outdoor advertising.",
      "subhead": "ADstruc is the leading buying platform for the outdoor advertising industry, including both traditional and digital Out-of-Home media (billboards, telephone kiosks, newsstands, bus ads, subway ads etc",
      "from": "2013-01-12T23:16:17.000Z",
      "to": "2013-01-12T23:16:17.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20130112231617/http://adstruc.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2013-01-12T23:16:17.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-9ac93a34a22965bd8e79c8d799fb5a6548dbf29f5cb53284df48ad4338bf827b:f8dae43b67c0dcc9684c060e3f2d0dac3b22c3cc264bd9bd8b27c23d01807ffb:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20100917032105/http://adstruc.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2010-09-17T03:21:05.000Z",
        "to": "2012-01-12T00:14:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20120112001417/http://adstruc.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-f8dae43b67c0dcc9684c060e3f2d0dac3b22c3cc264bd9bd8b27c23d01807ffb:c3b95443a4f1d9997a7cc37a0839066e8be30806e1415687935a58efc313e287:headline:7a9d4c2602abe1b7",
      "before_evidence": "https://web.archive.org/web/20120112001417/http://adstruc.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Don't just tell sellers where you want to advertise - show them!” to “The easiest way to buy and sell outdoor advertising.”.",
      "between": {
        "from": "2012-01-12T00:14:17.000Z",
        "to": "2013-01-12T23:16:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20130112231617/http://adstruc.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “ADstruc” company record, https://startuphistory.org/c/adstruc.com"
}