{
  "company": {
    "name": "Adfin",
    "website": "https://adfin.com/",
    "record": "https://startuphistory.org/c/adfin.com"
  },
  "status": null,
  "history_since": "2026-11-12T11:00:34.482Z",
  "baseline": {
    "snapshot_id": "71eac5d9d131f8cd57e1149e18f89e4d2a74a1cad850c9d85a7115866153ec6e",
    "observed_at": "2026-11-12T11:00:34.482Z",
    "headline": "Money that moves how it should.",
    "description": "Adfin automates how businesses get paid: direct debit, card and bank payments, invoice chasing and reconciliation, synced with Xero and QuickBooks.",
    "evidence": "https://adfin.com/",
    "evidence_kind": "live_capture",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [],
          "compliance": [
            "GDPR"
          ],
          "funding": []
        },
        {
          "page": "pricing",
          "customers": [
            "REPRESENT",
            "Inform Accounting",
            "TCS Guernsey",
            "Clarity Counts"
          ],
          "investors": [],
          "prices": [
            "£36 / month"
          ],
          "compliance": [
            "GDPR"
          ],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-12T11:00:34.482Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-11-12T11:00:34.482Z",
      "variants": [
        {
          "headline": "Money that moves how it should.",
          "subhead": "Adfin automates how businesses get paid: direct debit, card and bank payments, invoice chasing and reconciliation, synced with Xero and QuickBooks.",
          "observed_at": "2026-11-12T11:00:34.482Z",
          "evidence": "https://adfin.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Money that moves how it should.",
      "subhead": "Adfin automates how businesses get paid: direct debit, card and bank payments, invoice chasing and reconciliation, synced with Xero and QuickBooks.",
      "from": "2026-11-12T11:00:34.482Z",
      "to": "2026-11-12T11:00:34.482Z",
      "captures": 1,
      "evidence": "https://adfin.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-12T11:00:34.482Z"
      },
      "current": true
    }
  ],
  "changes": [],
  "update": null,
  "same_space": [],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Adfin” company record, https://startuphistory.org/c/adfin.com"
}