{
  "company": {
    "name": "AddStructure",
    "website": "https://addstructure.com/",
    "record": "https://startuphistory.org/c/addstructure.com"
  },
  "status": null,
  "history_since": "2014-10-08T03:21:43.000Z",
  "baseline": {
    "snapshot_id": "0ed766c90185bf09631d60cf17f70b6adeafbe7ed1aeea4c9d6d43eca490b97d",
    "observed_at": "2015-09-05T16:47:16.000Z",
    "headline": "A.I. Powered Search & Discovery",
    "description": null,
    "evidence": "https://web.archive.org/web/20150905164716/https://addstructure.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2016-01-22T04:28:21.000Z",
      "variants": [
        {
          "headline": "A.I. Powered Search & Discovery",
          "subhead": null,
          "observed_at": "2015-09-05T16:47:16.000Z",
          "evidence": "https://web.archive.org/web/20150905164716/https://addstructure.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A.I. Powered Search & Discovery",
          "subhead": null,
          "observed_at": "2016-01-22T04:28:21.000Z",
          "evidence": "https://web.archive.org/web/20160122042821/https://addstructure.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "A.I. Powered Search & Discovery",
      "subhead": null,
      "from": "2015-09-05T16:47:16.000Z",
      "to": "2016-01-22T04:28:21.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20160122042821/https://addstructure.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2015-09-05T16:47:16.000Z",
          "to": "2016-01-22T04:28:21.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-06-14T04:36:45.000Z",
      "variants": [
        {
          "headline": "A.I. Powered Conversational Commerce",
          "subhead": null,
          "observed_at": "2016-10-18T19:35:55.000Z",
          "evidence": "https://web.archive.org/web/20161018193555/https://addstructure.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A.I. Powered Conversational Commerce",
          "subhead": null,
          "observed_at": "2017-02-02T08:41:35.000Z",
          "evidence": "https://web.archive.org/web/20170202084135/https://addstructure.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A.I. Powered Conversational Commerce",
          "subhead": null,
          "observed_at": "2017-07-09T21:48:06.000Z",
          "evidence": "https://web.archive.org/web/20170709214806/https://addstructure.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A.I. Powered Conversational Commerce",
          "subhead": null,
          "observed_at": "2018-06-14T04:36:45.000Z",
          "evidence": "https://web.archive.org/web/20180614043645/https://addstructure.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "A.I. Powered Conversational Commerce",
      "subhead": null,
      "from": "2016-10-18T19:35:55.000Z",
      "to": "2018-06-14T04:36:45.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20180614043645/https://addstructure.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2016-10-18T19:35:55.000Z",
          "to": "2018-06-14T04:36:45.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-fefea0e3a2801bc791466792b93c9ba623f7cdd3f2f42d55301e67508d0ee44a:0ed766c90185bf09631d60cf17f70b6adeafbe7ed1aeea4c9d6d43eca490b97d:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20141008032143/http://www.addstructure.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2014-10-08T03:21:43.000Z",
        "to": "2015-09-05T16:47:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20150905164716/https://addstructure.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "classifier-02874faa7eefdfc37b73cad1a547785d5d2c04ff46a0eb9a83dcbdaee8ff867c:cf9c3b9901b2a95417708bc1071c3e5ae49e1fbc4337147cfa17eaea77195341:repositioning",
      "before_evidence": "https://web.archive.org/web/20160122042821/https://addstructure.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “A.I. Powered Search & Discovery” to “A.I. Powered Conversational Commerce”.",
      "between": {
        "from": "2016-01-22T04:28:21.000Z",
        "to": "2016-10-18T19:35:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20161018193555/https://addstructure.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": {
    "headline": "AddStructure emphasizes conversational commerce in homepage messaging",
    "summary": "AddStructure updated its homepage headline wording and at one point added a careers page. A classifier interpreted the headline change as a repositioning toward conversational commerce use cases.",
    "points": [
      {
        "text": "Between October 2014 and September 2015, AddStructure added a careers page to its website.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2016 and October 2016, AddStructure changed its homepage headline from “A.I. Powered Search & Discovery” to “A.I. Powered Conversational Commerce”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "A classifier read the homepage headline change between January 2016 and October 2016 as a repositioning toward conversational commerce use cases within AI.",
        "kind": "interpretation",
        "changes": [
          2
        ]
      }
    ],
    "written_at": "2026-11-07T15:50:51.766Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “AddStructure” company record, https://startuphistory.org/c/addstructure.com"
}