{
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    "name": "Addepar",
    "website": "https://addepar.com/",
    "record": "https://startuphistory.org/c/addepar.com"
  },
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  "live_status": null,
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        {
          "headline": "Integrity. Transparency. Impact.",
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          "headline": "Get a clearer financial picture—at every level.",
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      ],
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          "headline": "The best client experiences are created with Addepar",
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      "variants": [
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          "headline": "Know where you’ve been, where you are and where you’re going",
          "subhead": "A platform built to simplify complexity. Addepar empowers investment professionals across the globe with data, insights and cutting-edge technology.",
          "observed_at": "2025-11-02T23:52:33.000Z",
          "evidence": "https://web.archive.org/web/20251102235233/https://addepar.com/",
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      ],
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      "subhead": "A platform built to simplify complexity. Addepar empowers investment professionals across the globe with data, insights and cutting-edge technology.",
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    {
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      "variants": [
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          "headline": "Transform your business with Addepar",
          "subhead": "Addepar is a global data and AI company serving the financial services ecosystem. Powering more than 9T in assets across 1,400+ clients and 60+ countries.",
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          "evidence": "https://web.archive.org/web/20260807172328/https://addepar.com/",
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        },
        {
          "headline": "Transform your business with Addepar",
          "subhead": "Addepar is a global data and AI company serving the financial services ecosystem. Powering more than 9T in assets across 1,400+ clients and 60+ countries.",
          "observed_at": "2026-10-21T17:44:38.000Z",
          "evidence": "https://web.archive.org/web/20261021174438/https://addepar.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Transform your business with Addepar",
          "subhead": "Addepar is a global data and AI company serving the financial services ecosystem. Powering more than 9T in assets across 1,400+ clients and 60+ countries.",
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          "evidence": "https://addepar.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Transform your business with Addepar",
      "subhead": "Addepar is a global data and AI company serving the financial services ecosystem. Powering more than 9T in assets across 1,400+ clients and 60+ countries.",
      "from": "2026-08-07T17:23:28.000Z",
      "to": "2026-11-04T09:40:27.232Z",
      "captures": 3,
      "evidence": "https://addepar.com/",
      "evidence_kind": "live_capture",
      "seen": {
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          "to": "2026-11-04T09:40:27.232Z"
        }
      },
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    }
  ],
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      "id": "page-fdf9b4f8604b5ebb9b02664eb6b7644dbe9cc33799aff0b775d6439669d1a26c:2b8fa88c6f52ba4388a6c78a91e0815dc5bc84a4f0de278f2d10da4c219e3d8e:hiring:20dd4c09cc4ab0aa",
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2012-01-01T09:29:20.000Z",
        "to": "2013-08-05T16:23:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20130805162336/https://addepar.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-2b8fa88c6f52ba4388a6c78a91e0815dc5bc84a4f0de278f2d10da4c219e3d8e:7a7f22d580d2fd3f0ddf66689832c2b4e3be59d5ff65ace0421658443ef34c0d:headline:de05c731b74f5648",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Addepar Platform” to “Integrity. Transparency. Impact.”.",
      "between": {
        "from": "2013-08-05T16:23:36.000Z",
        "to": "2016-01-16T21:43:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20160116214357/https://www.addepar.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-7a7f22d580d2fd3f0ddf66689832c2b4e3be59d5ff65ace0421658443ef34c0d:0ddc06684c9df9e4e71dc7e4a45cb42650a138f88e5ef5c462e693fee1c4dba6:headline:5c5b58e1bb4308e2",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Integrity. Transparency. Impact.” to “Get a clearer financial picture—at every level.”.",
      "between": {
        "from": "2016-01-16T21:43:57.000Z",
        "to": "2017-08-22T13:30:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20170822133041/https://addepar.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-f6b6b2eed3f98d9b8472e149c1acf749e116cc1e53f64fb5826dd30ff5ef2081:e071464722c55e5eba129a4fae8edcbb7d0d7414470092fd6bca9bbd007165f4:headline:938b6dcf1f77c66d",
      "before_evidence": "https://web.archive.org/web/20190709022612/https://addepar.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Get a clearer financial picture—at every level.” to “The best client experiences are created with Addepar”.",
      "between": {
        "from": "2019-07-09T02:26:12.000Z",
        "to": "2021-01-01T20:31:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20210101203147/https://www.addepar.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-8154b1eb3b90c534cff7462c2467714b8aac96a99647d39d5b74b1648aa4814f:569de2efa069369501701a6cc79e94a1681054471bbb320a46beb79113c6d56a:headline:db6ac050c4f988c7",
      "before_evidence": "https://web.archive.org/web/20260203081805/https://addepar.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Know where you’ve been, where you are and where you’re going” to “Transform your business with Addepar”.",
      "between": {
        "from": "2026-02-03T08:18:05.000Z",
        "to": "2026-08-07T17:23:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20260807172328/https://addepar.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-569de2efa069369501701a6cc79e94a1681054471bbb320a46beb79113c6d56a:b57fb97fca574c2654e66bb9016819bed8c900e443f0b22a20b85c6ba529f5cd:customers_added:4131f86a39cfe098",
      "before_evidence": "https://web.archive.org/web/20260807172328/https://addepar.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Three Capital Partners, ALTI Tiedemann Global, CD&R, Dynasty Financial Partners, Laird Norton Wetherby, Lobnek Wealth Management, Papo Group, Ruwenzori Invest and 2 more.",
      "between": {
        "from": "2026-08-07T17:23:28.000Z",
        "to": "2026-10-21T17:44:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20261021174438/https://addepar.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    }
  ],
  "update": {
    "headline": "Addepar updates homepage messaging and adds customer logos",
    "summary": "Addepar has refreshed its homepage messaging and added customer logos to its site, alongside an earlier addition of a careers page.",
    "points": [
      {
        "text": "Between January 2012 and August 2013, Addepar added a careers page to its website.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between February 2026 and August 2026, Addepar changed its homepage headline to “Transform your business with Addepar”.",
        "kind": "fact",
        "changes": [
          5
        ]
      },
      {
        "text": "Between August 2026 and October 2026, Addepar added homepage customer logos including Three Capital Partners, ALTI Tiedemann Global, CD&R, Dynasty Financial Partners, Laird Norton Wetherby, Lobnek Wealth Management, Papo Group, Ruwenzori Invest and 2 more.",
        "kind": "fact",
        "changes": [
          6
        ]
      },
      {
        "text": "The move to the headline “Transform your business with Addepar” together with newly added customer logos may point to an increased emphasis on business impact and visible client relationships on the homepage.",
        "kind": "interpretation",
        "changes": [
          5,
          6
        ]
      }
    ],
    "written_at": "2026-11-07T16:00:57.210Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Addepar” company record, https://startuphistory.org/c/addepar.com"
}