{
  "company": {
    "name": "Ada",
    "website": "https://ada.cx/",
    "record": "https://startuphistory.org/c/ada.cx"
  },
  "status": null,
  "history_since": "2026-01-17T16:50:31.000Z",
  "baseline": {
    "snapshot_id": "edb8f75f3ee5b258d5490e9412abc5da1e9f67e8ceb34c99e96eb56670539c48",
    "observed_at": "2026-01-17T16:50:31.000Z",
    "headline": "AI customer service trusted by enterprises",
    "description": "Autonomously resolve up to 83% of support issues with ada’s AI customer service agent—reduce costs, boost CSAT, and scale ominichannel CX with ease.",
    "evidence": "https://web.archive.org/web/20260117165031/https://www.ada.cx/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [],
          "compliance": [
            "GDPR",
            "HIPAA",
            "SOC 2"
          ],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "blocked",
  "messaging": [
    {
      "quote_observed_at": "2026-01-17T16:50:31.000Z",
      "variants": [
        {
          "headline": "AI customer service trusted by enterprises",
          "subhead": "Autonomously resolve up to 83% of support issues with ada’s AI customer service agent—reduce costs, boost CSAT, and scale ominichannel CX with ease.",
          "observed_at": "2026-01-17T16:50:31.000Z",
          "evidence": "https://web.archive.org/web/20260117165031/https://www.ada.cx/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "AI customer service trusted by enterprises",
      "subhead": "Autonomously resolve up to 83% of support issues with ada’s AI customer service agent—reduce costs, boost CSAT, and scale ominichannel CX with ease.",
      "from": "2026-01-17T16:50:31.000Z",
      "to": "2026-01-17T16:50:31.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260117165031/https://www.ada.cx/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-17T16:50:31.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-08-02T05:45:04.000Z",
      "variants": [
        {
          "headline": "From Cancelled to Confirmed: See How Agentic AI Handles Airline Travel Disruptions, End-to-End",
          "subhead": "Autonomously resolve over 80% of support inquiries and deliver extraordinary customer experiences with AI customer service agents. Speak to an ACX expert.",
          "observed_at": "2026-08-02T05:45:04.000Z",
          "evidence": "https://web.archive.org/web/20260802054504/https://www.ada.cx/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "From Cancelled to Confirmed: See How Agentic AI Handles Airline Travel Disruptions, End-to-End",
      "subhead": "Autonomously resolve over 80% of support inquiries and deliver extraordinary customer experiences with AI customer service agents. Speak to an ACX expert.",
      "from": "2026-08-02T05:45:04.000Z",
      "to": "2026-08-02T05:45:04.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260802054504/https://www.ada.cx/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-08-02T05:45:04.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-10-14T18:33:35.000Z",
      "variants": [
        {
          "headline": "The agentic customer experience platform",
          "subhead": "Autonomously resolve over 80% of support inquiries and deliver extraordinary customer experiences with AI customer service agents. Speak to an ACX expert.",
          "observed_at": "2026-10-14T18:33:35.000Z",
          "evidence": "https://web.archive.org/web/20261014183335/https://www.ada.cx/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The agentic customer experience platform",
      "subhead": "Autonomously resolve over 80% of support inquiries and deliver extraordinary customer experiences with AI customer service agents. Speak to an ACX expert.",
      "from": "2026-10-14T18:33:35.000Z",
      "to": "2026-10-14T18:33:35.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20261014183335/https://www.ada.cx/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-10-14T18:33:35.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-edb8f75f3ee5b258d5490e9412abc5da1e9f67e8ceb34c99e96eb56670539c48:730a0cb8582b26fa06ed45c8a723c898ac57e5133858c9f8577de363af4e931a:headline:c1474ee8e89fc614",
      "before_evidence": "https://web.archive.org/web/20260117165031/https://www.ada.cx/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “AI customer service trusted by enterprises” to “From Cancelled to Confirmed: See How Agentic AI Handles Airline Travel Disruptions, End-to-End”.",
      "between": {
        "from": "2026-01-17T16:50:31.000Z",
        "to": "2026-08-02T05:45:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20260802054504/https://www.ada.cx/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-edb8f75f3ee5b258d5490e9412abc5da1e9f67e8ceb34c99e96eb56670539c48:730a0cb8582b26fa06ed45c8a723c898ac57e5133858c9f8577de363af4e931a:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20260117165031/https://www.ada.cx/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2026-01-17T16:50:31.000Z",
        "to": "2026-08-02T05:45:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20260802054504/https://www.ada.cx/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-edb8f75f3ee5b258d5490e9412abc5da1e9f67e8ceb34c99e96eb56670539c48:730a0cb8582b26fa06ed45c8a723c898ac57e5133858c9f8577de363af4e931a:logos:6f4b32ab0d512d76",
      "before_evidence": "https://web.archive.org/web/20260117165031/https://www.ada.cx/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Esky group and Barnes & Noble.",
      "between": {
        "from": "2026-01-17T16:50:31.000Z",
        "to": "2026-08-02T05:45:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20260802054504/https://www.ada.cx/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-730a0cb8582b26fa06ed45c8a723c898ac57e5133858c9f8577de363af4e931a:71e50df4ec65f6ed2b15705d9a3e70dd946433983787ea7bfd3dd6d3899f1091:headline:a4a80a1e5a9a580f",
      "before_evidence": "https://web.archive.org/web/20260802054504/https://www.ada.cx/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “From Cancelled to Confirmed: See How Agentic AI Handles Airline Travel Disruptions, End-to-End” to “The agentic customer experience platform”.",
      "between": {
        "from": "2026-08-02T05:45:04.000Z",
        "to": "2026-10-14T18:33:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20261014183335/https://www.ada.cx/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-730a0cb8582b26fa06ed45c8a723c898ac57e5133858c9f8577de363af4e931a:71e50df4ec65f6ed2b15705d9a3e70dd946433983787ea7bfd3dd6d3899f1091:compliance:b8a022b233bc0d45",
      "before_evidence": "https://web.archive.org/web/20260802054504/https://www.ada.cx/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states PCI DSS compliance on its homepage.",
      "between": {
        "from": "2026-08-02T05:45:04.000Z",
        "to": "2026-10-14T18:33:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20261014183335/https://www.ada.cx/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-compliance"
    },
    {
      "n": 6,
      "id": "page-730a0cb8582b26fa06ed45c8a723c898ac57e5133858c9f8577de363af4e931a:71e50df4ec65f6ed2b15705d9a3e70dd946433983787ea7bfd3dd6d3899f1091:logos:0dfb9c0c930c8851",
      "before_evidence": "https://web.archive.org/web/20260802054504/https://www.ada.cx/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: monday.com and GoFundMe.",
      "between": {
        "from": "2026-08-02T05:45:04.000Z",
        "to": "2026-10-14T18:33:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20261014183335/https://www.ada.cx/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Ada updates positioning to agentic customer experience platform",
    "summary": "Ada’s website has shifted from an airline disruption-focused message to a broader agentic customer experience platform, added new homepage logos, removed its pricing page link, and now states PCI DSS compliance.",
    "points": [
      {
        "text": "Between January 2026 and August 2026, Ada changed its homepage headline from “AI customer service trusted by enterprises” to “From Cancelled to Confirmed: See How Agentic AI Handles Airline Travel Disruptions, End-to-End”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2026 and August 2026, Ada removed its pricing page link.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between January 2026 and August 2026, Ada added Esky group and Barnes & Noble logos to its homepage, and between August 2026 and October 2026 it added monday.com and GoFundMe logos.",
        "kind": "fact",
        "changes": [
          3,
          6
        ]
      },
      {
        "text": "Between August 2026 and October 2026, Ada changed its homepage headline to “The agentic customer experience platform” and began stating PCI DSS compliance on its homepage, which suggests a focus on secure, broadly framed agentic customer experience offerings.",
        "kind": "interpretation",
        "changes": [
          4,
          5
        ]
      }
    ],
    "written_at": "2026-11-07T21:12:05.775Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Ada” company record, https://startuphistory.org/c/ada.cx"
}