{
  "company": {
    "name": "Ada Health",
    "website": "https://ada.com/",
    "record": "https://startuphistory.org/c/ada.com"
  },
  "status": null,
  "history_since": "2025-08-01T11:48:53.000Z",
  "baseline": {
    "snapshot_id": "f5f099edee35b600f6f0a80797da80158eeb7190949e4b0b95e95660cdfa2871",
    "observed_at": "2025-08-01T11:48:53.000Z",
    "headline": "Health. Powered by Ada.",
    "description": "Hi. We're Ada. Our app helps people manage their health, and our enterprise solutions help our partners improve health and care. See how we can help you too.",
    "evidence": "https://web.archive.org/web/20250801114853/https://ada.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 2,
  "last_checked": "2026-11-06T14:15:24.513Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-11-06T14:15:24.513Z",
      "variants": [
        {
          "headline": "Health. Powered by Ada.",
          "subhead": "Hi. We're Ada. Our app helps people manage their health, and our enterprise solutions help our partners improve health and care. See how we can help you too.",
          "observed_at": "2025-08-01T11:48:53.000Z",
          "evidence": "https://web.archive.org/web/20250801114853/https://ada.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "I’m Ada, an AI-powered symptom assessment optimized by clinicians.",
          "subhead": "Hi. We're Ada. Our app helps people manage their health, and our enterprise solutions help our partners improve health and care. See how we can help you too.",
          "observed_at": "2025-10-29T16:28:49.000Z",
          "evidence": "https://web.archive.org/web/20251029162849/https://ada.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Health. Powered by Ada.",
          "subhead": "Hi. We're Ada. Our symptom assessment helps people manage their health, and our enterprise solutions help our partners improve health and care. See how we can help you too.",
          "observed_at": "2026-07-31T09:10:36.000Z",
          "evidence": "https://web.archive.org/web/20260731091036/https://ada.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "I’m Ada, an AI-powered symptom assessment optimized by clinicians.",
          "subhead": "Hi. We're Ada. Our symptom assessment helps people manage their health, and our enterprise solutions help our partners improve health and care. See how we can help you too.",
          "observed_at": "2026-10-23T19:49:43.000Z",
          "evidence": "https://web.archive.org/web/20261023194943/https://ada.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Health. Powered by Ada.",
          "subhead": "Hi. We're Ada. Our symptom assessment helps people manage their health, and our enterprise solutions help our partners improve health and care. See how we can help you too.",
          "observed_at": "2026-11-04T09:39:55.675Z",
          "evidence": "https://ada.com/",
          "evidence_kind": "live_capture"
        },
        {
          "headline": "I’m Ada, an AI-powered symptom assessment optimized by clinicians.",
          "subhead": "Hi. We're Ada. Our symptom assessment helps people manage their health, and our enterprise solutions help our partners improve health and care. See how we can help you too.",
          "observed_at": "2026-11-06T14:15:24.513Z",
          "evidence": "https://ada.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "I’m Ada, an AI-powered symptom assessment optimized by clinicians.",
      "subhead": "Hi. We're Ada. Our symptom assessment helps people manage their health, and our enterprise solutions help our partners improve health and care. See how we can help you too.",
      "from": "2025-08-01T11:48:53.000Z",
      "to": "2026-11-06T14:15:24.513Z",
      "captures": 6,
      "evidence": "https://ada.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-08-01T11:48:53.000Z",
          "to": "2026-11-06T14:15:24.513Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-f5f099edee35b600f6f0a80797da80158eeb7190949e4b0b95e95660cdfa2871:fc66dd25ee3f474b5c57817c1eb5440bed6c05a02fc01b9c70c831c755ddae41:headline:ebda3e635ad62109",
      "before_evidence": "https://web.archive.org/web/20250801114853/https://ada.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Health. Powered by Ada.” to “I’m Ada, an AI-powered symptom assessment optimized by clinicians.”.",
      "between": {
        "from": "2025-08-01T11:48:53.000Z",
        "to": "2025-10-29T16:28:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20251029162849/https://ada.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-fc66dd25ee3f474b5c57817c1eb5440bed6c05a02fc01b9c70c831c755ddae41:ce7bc6c3818d698e700b9e66b935add34cc33377fa5a4b6d158b166dfc1e0953:headline:a720209b54bdf163",
      "before_evidence": "https://web.archive.org/web/20251029162849/https://ada.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “I’m Ada, an AI-powered symptom assessment optimized by clinicians.” to “Health. Powered by Ada.”.",
      "between": {
        "from": "2025-10-29T16:28:49.000Z",
        "to": "2026-07-31T09:10:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20260731091036/https://ada.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-ce7bc6c3818d698e700b9e66b935add34cc33377fa5a4b6d158b166dfc1e0953:0a49054716ea6ee6c666b5ea7ced2c9a8494b3f6675e66dc386e1b07bfebda2b:headline:ebda3e635ad62109",
      "before_evidence": "https://web.archive.org/web/20260731091036/https://ada.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Health. Powered by Ada.” to “I’m Ada, an AI-powered symptom assessment optimized by clinicians.”.",
      "between": {
        "from": "2026-07-31T09:10:36.000Z",
        "to": "2026-10-23T19:49:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20261023194943/https://ada.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-0a49054716ea6ee6c666b5ea7ced2c9a8494b3f6675e66dc386e1b07bfebda2b:d011557a353d01a2b4fbce07eea6ef806e72b69e89ad1bef91d6e71c5e18a903:headline:a720209b54bdf163",
      "before_evidence": "https://web.archive.org/web/20261023194943/https://ada.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “I’m Ada, an AI-powered symptom assessment optimized by clinicians.” to “Health. Powered by Ada.”.",
      "between": {
        "from": "2026-10-23T19:49:43.000Z",
        "to": "2026-11-04T09:39:55.675Z"
      },
      "evidence": "https://ada.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-d011557a353d01a2b4fbce07eea6ef806e72b69e89ad1bef91d6e71c5e18a903:c3c99a7634e1813531605e34f1972a832b5e932e8593211aea46544b4ffd265f:headline:ebda3e635ad62109",
      "before_evidence": "https://ada.com/",
      "before_evidence_kind": "live_capture",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Health. Powered by Ada.” to “I’m Ada, an AI-powered symptom assessment optimized by clinicians.”.",
      "between": {
        "from": "2026-11-04T09:39:55.675Z",
        "to": "2026-11-06T14:15:24.513Z"
      },
      "evidence": "https://ada.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Ada Health alternates between two recurring homepage headlines",
    "summary": "Ada Health has switched its homepage headline multiple times between two recurring phrases about “Health. Powered by Ada.” and an “AI-powered symptom assessment optimized by clinicians.”",
    "points": [
      {
        "text": "Between August 2025 and October 2025, Ada Health changed its homepage headline from “Health. Powered by Ada.” to “I’m Ada, an AI-powered symptom assessment optimized by clinicians.”",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between October 2025 and July 2026, it changed the homepage headline from “I’m Ada, an AI-powered symptom assessment optimized by clinicians.” to “Health. Powered by Ada.”",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2026 and October 2026, the homepage headline changed from “Health. Powered by Ada.” to “I’m Ada, an AI-powered symptom assessment optimized by clinicians.”",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between October 2026 and November 2026, and between November 2026 and November 2026, the homepage headline alternated between “I’m Ada, an AI-powered symptom assessment optimized by clinicians.” and “Health. Powered by Ada.”",
        "kind": "fact",
        "changes": [
          4,
          5
        ]
      }
    ],
    "written_at": "2026-11-07T21:02:09.736Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Ada Health” company record, https://startuphistory.org/c/ada.com"
}