{
  "company": {
    "name": "AceUp",
    "website": "https://aceup.com/",
    "record": "https://startuphistory.org/c/aceup.com"
  },
  "status": null,
  "history_since": "2021-07-15T02:15:36.000Z",
  "baseline": {
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    "observed_at": "2021-07-15T02:15:36.000Z",
    "headline": "AceUp | Driving Systemic Change Through Transformational Coaching",
    "description": "AceUp is the premier leadership development coaching platform. Medium and large sized companies trust AceUp to develop their executives.",
    "evidence": "https://web.archive.org/web/20210715021536/https://aceup.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:12:38.371Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-07-15T02:15:36.000Z",
      "variants": [
        {
          "headline": "AceUp | Driving Systemic Change Through Transformational Coaching",
          "subhead": "AceUp is the premier leadership development coaching platform. Medium and large sized companies trust AceUp to develop their executives.",
          "observed_at": "2021-07-15T02:15:36.000Z",
          "evidence": "https://web.archive.org/web/20210715021536/https://aceup.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "AceUp | Driving Systemic Change Through Transformational Coaching",
      "subhead": "AceUp is the premier leadership development coaching platform. Medium and large sized companies trust AceUp to develop their executives.",
      "from": "2021-07-15T02:15:36.000Z",
      "to": "2021-07-15T02:15:36.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210715021536/https://aceup.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-07-15T02:15:36.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-29T21:22:38.000Z",
      "variants": [
        {
          "headline": "The Human-Centered Leadership Development Solution",
          "subhead": "AceUp is the premier leadership development coaching solution, with unparalleled coaches, technology, and analytics.",
          "observed_at": "2023-01-29T21:22:38.000Z",
          "evidence": "https://web.archive.org/web/20230129212238/https://aceup.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Human-Centered Leadership Development Solution",
      "subhead": "AceUp is the premier leadership development coaching solution, with unparalleled coaches, technology, and analytics.",
      "from": "2023-01-29T21:22:38.000Z",
      "to": "2023-01-29T21:22:38.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230129212238/https://aceup.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-29T21:22:38.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-13T19:40:26.000Z",
      "variants": [
        {
          "headline": "Unleash Your Teams’ Full Potential",
          "subhead": "AceUp empowers leaders, teams, and organizations with world-class coaching from top experts like Dr. Carol Kauffman & Dr. Marshall Goldsmith.",
          "observed_at": "2026-01-13T19:40:26.000Z",
          "evidence": "https://web.archive.org/web/20260113194026/https://aceup.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Unleash Your Teams’ Full Potential",
      "subhead": "AceUp empowers leaders, teams, and organizations with world-class coaching from top experts like Dr. Carol Kauffman & Dr. Marshall Goldsmith.",
      "from": "2026-01-13T19:40:26.000Z",
      "to": "2026-01-13T19:40:26.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260113194026/https://aceup.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-13T19:40:26.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:12:38.371Z",
      "variants": [
        {
          "headline": "AceUp: AI + Human Leadership Coaching for Enterprises",
          "subhead": "AceUp connects executive coaching, team coaching, and Ally — our AI coaching companion — into one integrated platform that turns leadership development into measurable business results.",
          "observed_at": "2026-11-06T14:12:38.371Z",
          "evidence": "https://aceup.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "AceUp: AI + Human Leadership Coaching for Enterprises",
      "subhead": "AceUp connects executive coaching, team coaching, and Ally — our AI coaching companion — into one integrated platform that turns leadership development into measurable business results.",
      "from": "2026-11-06T14:12:38.371Z",
      "to": "2026-11-06T14:12:38.371Z",
      "captures": 1,
      "evidence": "https://aceup.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T14:12:38.371Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-9cf39241f1e6a4e233ec09b81d039f70caf69e1855801c726b212f3fc9e3cbe3:0d876daf8f0cd900ff489b5c47bfa9548e61fd79a466e74da3690d1d964b7ea1:headline:2d09d7663f1f59bb",
      "before_evidence": "https://web.archive.org/web/20230129212238/https://aceup.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Human-Centered Leadership Development Solution” to “Unleash Your Teams’ Full Potential”.",
      "between": {
        "from": "2023-01-29T21:22:38.000Z",
        "to": "2026-01-13T19:40:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20260113194026/https://aceup.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-9cf39241f1e6a4e233ec09b81d039f70caf69e1855801c726b212f3fc9e3cbe3:0d876daf8f0cd900ff489b5c47bfa9548e61fd79a466e74da3690d1d964b7ea1:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20230129212238/https://aceup.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2023-01-29T21:22:38.000Z",
        "to": "2026-01-13T19:40:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20260113194026/https://aceup.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-0d876daf8f0cd900ff489b5c47bfa9548e61fd79a466e74da3690d1d964b7ea1:d03f67808bf3ab1e07adea6b48127c8f9670b757f80fc34e20d09fa1fc21d3bb:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20260113194026/https://aceup.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2026-01-13T19:40:26.000Z",
        "to": "2026-11-06T14:12:38.371Z"
      },
      "evidence": "https://aceup.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 4,
      "id": "page-0d876daf8f0cd900ff489b5c47bfa9548e61fd79a466e74da3690d1d964b7ea1:d03f67808bf3ab1e07adea6b48127c8f9670b757f80fc34e20d09fa1fc21d3bb:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20260113194026/https://aceup.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-01-13T19:40:26.000Z",
        "to": "2026-11-06T14:12:38.371Z"
      },
      "evidence": "https://aceup.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “AceUp” company record, https://startuphistory.org/c/aceup.com"
}