{
  "company": {
    "name": "52North (52North Health)",
    "website": "https://52north.health/",
    "record": "https://startuphistory.org/c/52north.health"
  },
  "status": null,
  "history_since": "2021-11-26T14:26:58.000Z",
  "baseline": {
    "snapshot_id": "cb06679df29951841949f6e4a729d6e03a895b87712adfe573d1edf0fffe2e08",
    "observed_at": "2025-01-08T17:49:22.000Z",
    "headline": "Reinventing the healthcare journey",
    "description": "We create affordable, cutting-edge technology to bring healthcare closer to patients.",
    "evidence": "https://web.archive.org/web/20250108174922/https://52north.health/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-04T09:36:53.298Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-01-08T17:49:22.000Z",
      "variants": [
        {
          "headline": "Reinventing the healthcare journey",
          "subhead": "We create affordable, cutting-edge technology to bring healthcare closer to patients.",
          "observed_at": "2025-01-08T17:49:22.000Z",
          "evidence": "https://web.archive.org/web/20250108174922/https://52north.health/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Reinventing the healthcare journey",
      "subhead": "We create affordable, cutting-edge technology to bring healthcare closer to patients.",
      "from": "2025-01-08T17:49:22.000Z",
      "to": "2025-01-08T17:49:22.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250108174922/https://52north.health/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-08T17:49:22.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-04T09:36:53.298Z",
      "variants": [
        {
          "headline": "Transforming emergency care",
          "subhead": "We build innovative diagnostic and digital solutions to transform emergency care",
          "observed_at": "2026-01-16T09:50:17.000Z",
          "evidence": "https://web.archive.org/web/20260116095017/https://52north.health/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Transforming emergency care",
          "subhead": "We build innovative diagnostic and digital solutions to transform emergency care",
          "observed_at": "2026-07-13T19:04:35.000Z",
          "evidence": "https://web.archive.org/web/20260713190435/https://52north.health/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Transforming emergency care",
          "subhead": "We build innovative diagnostic and digital solutions to transform emergency care",
          "observed_at": "2026-10-12T08:49:31.000Z",
          "evidence": "https://web.archive.org/web/20261012084931/https://52north.health/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Transforming emergency care",
          "subhead": "We build innovative diagnostic and digital solutions to transform emergency care",
          "observed_at": "2026-11-04T09:36:53.298Z",
          "evidence": "https://52north.health/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Transforming emergency care",
      "subhead": "We build innovative diagnostic and digital solutions to transform emergency care",
      "from": "2026-01-16T09:50:17.000Z",
      "to": "2026-11-04T09:36:53.298Z",
      "captures": 4,
      "evidence": "https://52north.health/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-01-16T09:50:17.000Z",
          "to": "2026-11-04T09:36:53.298Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-cb06679df29951841949f6e4a729d6e03a895b87712adfe573d1edf0fffe2e08:906b81d6f3754ed7ebe8834c67c257aa8c315bf32fa24c416c2ed526652a7ac6:headline:19a1d036cae76836",
      "before_evidence": "https://web.archive.org/web/20250108174922/https://52north.health/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Reinventing the healthcare journey” to “Transforming emergency care”.",
      "between": {
        "from": "2025-01-08T17:49:22.000Z",
        "to": "2026-01-16T09:50:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20260116095017/https://52north.health/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-cb06679df29951841949f6e4a729d6e03a895b87712adfe573d1edf0fffe2e08:906b81d6f3754ed7ebe8834c67c257aa8c315bf32fa24c416c2ed526652a7ac6:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20250108174922/https://52north.health/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2025-01-08T17:49:22.000Z",
        "to": "2026-01-16T09:50:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20260116095017/https://52north.health/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": null,
  "same_space": [
    {
      "name": "Novus Diagnostics",
      "record": "https://startuphistory.org/c/novus-dx.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "direct",
      "why": "Both offer rapid blood-based sepsis diagnostics to guide urgent care decisions."
    },
    {
      "name": "Prenosis",
      "record": "https://startuphistory.org/c/prenosis.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "partial",
      "why": "Both use AI-driven diagnostics for sepsis risk and acute care decision support."
    },
    {
      "name": "Orbis Diagnostics",
      "record": "https://startuphistory.org/c/orbisdiagnostics.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "partial",
      "why": "Both develop finger-prick blood-based point-of-care testing platforms."
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “52North (52North Health)” company record, https://startuphistory.org/c/52north.health"
}