{
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        "to": "2022-08-12T03:11:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20220812031117/https://www.32co.com/",
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      "kind": "headline",
      "label": "Headline",
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        "to": "2023-03-03T23:22:25.000Z"
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    {
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      "before_evidence": "https://web.archive.org/web/20220812031117/https://www.32co.com/",
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        "to": "2023-03-03T23:22:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20230303232225/https://www.32co.com/",
      "evidence_kind": "internet_archive",
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      "kind": "headline",
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      "summary": "Changed its homepage headline from “Join the Clear Aligner Revolution” to “Human-powered healthcare”.",
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        "to": "2025-01-14T08:37:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20250114083700/https://www.32co.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
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    },
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      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Human-powered healthcare” to “Superhuman healthcare”.",
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        "to": "2026-06-06T19:06:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20260606190604/https://www.32co.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 7,
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
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      "between": {
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        "to": "2026-06-06T19:06:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20260606190604/https://www.32co.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 8,
      "id": "page-faf079828629442beb239f327e2db10c97105989943f9f82dee2b1ef62191f2e:1b1c63dc45c02e88968f6c5438fe07fbf2ac3b993ff67f4840853d6d19b5a5c4:headline:4544123a13577487",
      "before_evidence": "https://web.archive.org/web/20260606190604/https://www.32co.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Superhuman healthcare” to “The only aligners with real-time support from top orthodontists”.",
      "between": {
        "from": "2026-06-06T19:06:04.000Z",
        "to": "2026-10-16T02:00:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20261016020018/https://www.32co.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “32Co” company record, https://startuphistory.org/c/32co.com"
}