{
  "company": {
    "name": "2ndKitchen",
    "website": "https://2ndkitchen.com/",
    "record": "https://startuphistory.org/c/2ndkitchen.com"
  },
  "status": null,
  "history_since": "2018-03-31T13:17:59.000Z",
  "baseline": {
    "snapshot_id": "f1d49719268b86c5b87d7b2ed95fae4623a76dbcd6d4162a4d00f05c3f45951b",
    "observed_at": "2018-03-31T13:17:59.000Z",
    "headline": null,
    "description": "Serve delicious food from restaurants around you. 2ndKitchen works for bars, cafes, hotels, hospitals & other businesses in San Francisco and Chicago.",
    "evidence": "https://web.archive.org/web/20180331131759/https://2ndkitchen.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2021-01-20T22:51:08.000Z",
      "variants": [
        {
          "headline": "New Homepage",
          "subhead": "We empower places to offer food menus, room service & events without a kitchen. 2ndKitchen works for multifamily complexes, hotels, breweries and more.",
          "observed_at": "2021-01-20T22:51:08.000Z",
          "evidence": "https://web.archive.org/web/20210120225108/https://2ndkitchen.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "New Homepage",
      "subhead": "We empower places to offer food menus, room service & events without a kitchen. 2ndKitchen works for multifamily complexes, hotels, breweries and more.",
      "from": "2021-01-20T22:51:08.000Z",
      "to": "2021-01-20T22:51:08.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210120225108/https://2ndkitchen.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-01-20T22:51:08.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-30T21:54:18.000Z",
      "variants": [
        {
          "headline": "2ndKitchen | Serve Food with a Virtual Kitchen",
          "subhead": "2ndKitchen's virtual kitchen technology empowers any business to offer food & events, without a kitchen.",
          "observed_at": "2021-07-23T16:18:53.000Z",
          "evidence": "https://web.archive.org/web/20210723161853/https://2ndkitchen.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "2ndKitchen | Serve Food without a Kitchen!",
          "subhead": "Room service for hotels. Food service and food trucks for bars & breweries with no kitchen. The leader in virtual kitchens for businesses.",
          "observed_at": "2022-01-07T03:47:36.000Z",
          "evidence": "https://web.archive.org/web/20220107034736/https://2ndkitchen.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "2ndKitchen | Serve Food without a Kitchen!",
          "subhead": "Room service for hotels. Food service and food trucks for bars & breweries with no kitchen. The leader in virtual kitchens for businesses.",
          "observed_at": "2022-07-25T18:06:33.000Z",
          "evidence": "https://web.archive.org/web/20220725180633/https://2ndkitchen.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "2ndKitchen | Serve Food without a Kitchen!",
          "subhead": "Room service for hotels. Food service and food trucks for bars & breweries with no kitchen. The leader in virtual kitchens for businesses.",
          "observed_at": "2023-01-30T21:54:18.000Z",
          "evidence": "https://web.archive.org/web/20230130215418/https://2ndkitchen.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "2ndKitchen | Serve Food without a Kitchen!",
      "subhead": "Room service for hotels. Food service and food trucks for bars & breweries with no kitchen. The leader in virtual kitchens for businesses.",
      "from": "2021-07-23T16:18:53.000Z",
      "to": "2023-01-30T21:54:18.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20230130215418/https://2ndkitchen.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-07-23T16:18:53.000Z",
          "to": "2023-01-30T21:54:18.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-3722c7d00f44d1123dff8c0a4d4aa5c162cf859480a29a9d68b3f763933918cc:60ad0d0e7979490a156305f7d2261221e968640ec5a5309c9bf29076613cb183:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20180819075928/https://2ndkitchen.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2018-08-19T07:59:28.000Z",
        "to": "2019-04-25T23:43:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20190425234330/https://2ndkitchen.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "classifier-0df915bbfd8a5e3561b83355b6dd73a533e3be9d3a5aef6d90cc8a6f5239c42d:91f0215c675317616bec29dd7c503a4310b462dac0147ff6395d3b2f7d1df58f:repositioning",
      "before_evidence": "https://web.archive.org/web/20200115145923/https://2ndkitchen.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “For Businesses” to “New Homepage”.",
      "between": {
        "from": "2020-01-15T14:59:23.000Z",
        "to": "2021-01-20T22:51:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20210120225108/https://2ndkitchen.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-91f0215c675317616bec29dd7c503a4310b462dac0147ff6395d3b2f7d1df58f:38460323ce4b0cc42b83819cdc9f08262d8e895b96500b80ffa309fb61937104:headline:a2c87c17128e6fcb",
      "before_evidence": "https://web.archive.org/web/20210120225108/https://2ndkitchen.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “New Homepage” to “2ndKitchen | Serve Food with a Virtual Kitchen”.",
      "between": {
        "from": "2021-01-20T22:51:08.000Z",
        "to": "2021-07-23T16:18:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20210723161853/https://2ndkitchen.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "2ndKitchen updates homepage messaging over time",
    "summary": "2ndKitchen has revised its homepage messaging and added a careers page over the years, indicating evolving positioning. The most recent headline emphasizes serving food with a virtual kitchen.",
    "points": [
      {
        "text": "Between August 2018 and April 2019, 2ndKitchen added a careers page.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2020 and January 2021, a classifier read 2ndKitchen’s homepage change from “For Businesses” to “New Homepage” as a repositioning.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between January 2021 and July 2021, 2ndKitchen changed its homepage headline to “2ndKitchen | Serve Food with a Virtual Kitchen”.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "These homepage headline changes between January 2020 and July 2021 may suggest an effort to refine how 2ndKitchen presents its offering, with a later emphasis on serving food via a virtual kitchen.",
        "kind": "interpretation",
        "changes": [
          2,
          3
        ]
      }
    ],
    "written_at": "2026-11-07T15:14:02.628Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “2ndKitchen” company record, https://startuphistory.org/c/2ndkitchen.com"
}