{
  "company": {
    "name": "24Genetics",
    "website": "https://24genetics.com/",
    "record": "https://startuphistory.org/c/24genetics.com"
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    "description": "✅ The most complete and detailed DNA test to know your ancestors, prevent diseases or improve the health of your skin.",
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      "to": "2023-07-11T16:50:22.000Z",
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      "seen": {
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      "variants": [
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          "headline": "DNA TESTING",
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          "headline": "DNA TESTING",
          "subhead": "The most detailed DNA test to know your origins, prevent diseases or improve your skin ⇨ We send you the DNA kit at home and we take care of everything.",
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          "evidence": "https://web.archive.org/web/20250127051707/https://24genetics.com/",
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          "headline": "DNA TESTING",
          "subhead": "The most detailed DNA test to know your origins, prevent diseases or improve your skin ⇨ We send you the DNA kit at home and we take care of everything.",
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          "evidence_kind": "internet_archive"
        },
        {
          "headline": "DNA TESTING",
          "subhead": "The most detailed DNA test to know your origins, prevent diseases or improve your skin ⇨ We send you the DNA kit at home and we take care of everything.",
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          "evidence": "https://web.archive.org/web/20260102173727/https://24genetics.com/",
          "evidence_kind": "internet_archive"
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          "headline": "DNA TESTING",
          "subhead": "The most detailed DNA test to know your origins, prevent diseases or improve your skin ⇨ We send you the DNA kit at home and we take care of everything.",
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      ],
      "headline": "DNA TESTING",
      "subhead": "The most detailed DNA test to know your origins, prevent diseases or improve your skin ⇨ We send you the DNA kit at home and we take care of everything.",
      "from": "2024-07-04T14:30:07.000Z",
      "to": "2026-10-11T01:09:14.000Z",
      "captures": 5,
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      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2026-10-11T01:09:14.000Z"
        }
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      "before_evidence": "https://web.archive.org/web/20220710215655/https://24genetics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The most comprehensive genetic tests on the market” to “DNA TESTING”.",
      "between": {
        "from": "2022-07-10T21:56:55.000Z",
        "to": "2023-01-06T18:00:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20230106180032/https://24genetics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-341f072cedf94c5249c1e29e45449a18d1b8d578608daa130c306856768baeef:4b1d828542a2460da0e6a5ad14000d1f13579d96488d659e21d4d0d283edcd97:headline:8332f4a7d1341f3a",
      "before_evidence": "https://web.archive.org/web/20230711165022/https://24genetics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “DNA TESTING” to “WINTER SALE”.",
      "between": {
        "from": "2023-07-11T16:50:22.000Z",
        "to": "2024-01-12T10:20:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20240112102016/https://24genetics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-4b1d828542a2460da0e6a5ad14000d1f13579d96488d659e21d4d0d283edcd97:53f2b0e7937f69e0ecba1fee2c9aed60940e02467172a693963955661e935ac0:headline:d93c5742d75790c9",
      "before_evidence": "https://web.archive.org/web/20240112102016/https://24genetics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “WINTER SALE” to “DNA TESTING”.",
      "between": {
        "from": "2024-01-12T10:20:16.000Z",
        "to": "2024-07-04T14:30:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20240704143007/https://24genetics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "24Genetics homepage headline changes",
    "summary": "24Genetics has updated its homepage headline text, alternating between product-focused and promotion-focused messaging.",
    "points": [
      {
        "text": "Between July 2022 and January 2023, 24Genetics changed its homepage headline from “The most comprehensive genetic tests on the market” to “DNA TESTING”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2023 and January 2024, 24Genetics changed its homepage headline from “DNA TESTING” to “WINTER SALE”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between January 2024 and July 2024, 24Genetics changed its homepage headline from “WINTER SALE” back to “DNA TESTING”.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "The pattern of headline changes between July 2022 and July 2024 suggests 24Genetics may be testing homepage messages that alternate between describing its DNA testing offering and highlighting a promotional campaign.",
        "kind": "interpretation",
        "changes": [
          1,
          2,
          3
        ]
      }
    ],
    "written_at": "2026-11-07T21:06:36.814Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “24Genetics” company record, https://startuphistory.org/c/24genetics.com"
}