{
  "company": {
    "name": "1Password",
    "website": "https://1password.com/",
    "record": "https://startuphistory.org/c/1password.com"
  },
  "status": null,
  "history_since": "2008-02-08T13:58:18.000Z",
  "baseline": {
    "snapshot_id": "426e3f6581eb652c94c170eebd1acb11eabd6b34916cee3e794bcf2524982588",
    "observed_at": "2008-02-08T13:58:18.000Z",
    "headline": "Password Manager + AutoFill for Mac OS X",
    "description": "Mac OS X Password Manager with AutoFill that leverages the OS X Keychain and provides built-in support for most browsers.",
    "evidence": "https://web.archive.org/web/20080208135818/http://1password.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-04T09:35:46.226Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2008-02-08T13:58:18.000Z",
      "variants": [
        {
          "headline": "Password Manager + AutoFill for Mac OS X",
          "subhead": "Mac OS X Password Manager with AutoFill that leverages the OS X Keychain and provides built-in support for most browsers.",
          "observed_at": "2008-02-08T13:58:18.000Z",
          "evidence": "https://web.archive.org/web/20080208135818/http://1password.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Password Manager + AutoFill for Mac OS X",
      "subhead": "Mac OS X Password Manager with AutoFill that leverages the OS X Keychain and provides built-in support for most browsers.",
      "from": "2008-02-08T13:58:18.000Z",
      "to": "2008-02-08T13:58:18.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20080208135818/http://1password.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2008-02-08T13:58:18.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2017-01-01T18:17:30.000Z",
      "variants": [
        {
          "headline": "Collect all your passwords in one safe place Collect all your secure notes in one safe place Collect all your credit cards in one safe place",
          "subhead": null,
          "observed_at": "2017-01-01T18:17:30.000Z",
          "evidence": "https://web.archive.org/web/20170101181730/https://1password.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Collect all your passwords in one safe place Collect all your secure notes in one safe place Collect all your credit cards in one safe place",
      "subhead": null,
      "from": "2017-01-01T18:17:30.000Z",
      "to": "2017-01-01T18:17:30.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20170101181730/https://1password.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2017-01-01T18:17:30.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-07-02T06:27:29.000Z",
      "variants": [
        {
          "headline": "Go ahead. Forget your passwords.",
          "subhead": null,
          "observed_at": "2018-01-15T17:22:12.000Z",
          "evidence": "https://web.archive.org/web/20180115172212/https://1password.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Go ahead. Forget your passwords.",
          "subhead": "A password manager, digital vault, form filler and secure digital wallet. 1Password remembers all your passwords for you to help keep account information safe.",
          "observed_at": "2019-01-02T22:24:27.000Z",
          "evidence": "https://web.archive.org/web/20190102222427/https://1password.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Go ahead. Forget your passwords.",
          "subhead": "A password manager, digital vault, form filler and secure digital wallet. 1Password remembers all your passwords for you to help keep account information safe.",
          "observed_at": "2019-07-02T06:27:29.000Z",
          "evidence": "https://web.archive.org/web/20190702062729/https://1password.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Go ahead. Forget your passwords.",
      "subhead": "A password manager, digital vault, form filler and secure digital wallet. 1Password remembers all your passwords for you to help keep account information safe.",
      "from": "2018-01-15T17:22:12.000Z",
      "to": "2019-07-02T06:27:29.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20190702062729/https://1password.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2018-01-15T17:22:12.000Z",
          "to": "2019-07-02T06:27:29.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-05T05:42:45.000Z",
      "variants": [
        {
          "headline": "The world’s most-loved password manager",
          "subhead": "A password manager, digital vault, form filler and secure digital wallet. 1Password remembers all your passwords for you to help keep account information safe.",
          "observed_at": "2020-07-09T19:05:06.000Z",
          "evidence": "https://web.archive.org/web/20200709190506/https://1password.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The world’s most-loved password manager",
          "subhead": "A password manager, digital vault, form filler and secure digital wallet. 1Password remembers all your passwords for you to help keep account information safe.",
          "observed_at": "2021-07-04T22:26:22.000Z",
          "evidence": "https://web.archive.org/web/20210704222622/https://1password.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The world’s most-loved password manager",
          "subhead": "A password manager, digital vault, form filler and secure digital wallet. 1Password remembers all your passwords for you to help keep account information safe.",
          "observed_at": "2022-07-05T05:42:45.000Z",
          "evidence": "https://web.archive.org/web/20220705054245/https://1password.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The world’s most-loved password manager",
      "subhead": "A password manager, digital vault, form filler and secure digital wallet. 1Password remembers all your passwords for you to help keep account information safe.",
      "from": "2020-07-09T19:05:06.000Z",
      "to": "2022-07-05T05:42:45.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20220705054245/https://1password.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-07-09T19:05:06.000Z",
          "to": "2022-07-05T05:42:45.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-01T09:20:27.000Z",
      "variants": [
        {
          "headline": "Password Manager for Families, Businesses, Teams | 1Password",
          "subhead": "A password manager, digital vault, form filler and secure digital wallet. 1Password remembers all your passwords for you to help keep account information safe.",
          "observed_at": "2023-07-01T09:20:27.000Z",
          "evidence": "https://web.archive.org/web/20230701092027/https://1password.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Password Manager for Families, Businesses, Teams | 1Password",
      "subhead": "A password manager, digital vault, form filler and secure digital wallet. 1Password remembers all your passwords for you to help keep account information safe.",
      "from": "2023-07-01T09:20:27.000Z",
      "to": "2023-07-01T09:20:27.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230701092027/https://1password.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-07-01T09:20:27.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-02-03T20:08:40.000Z",
      "variants": [
        {
          "headline": "Secure all sign‑ins to every application from any device",
          "subhead": "More than a password manager and leader in Extended Access Management. Secure all sign-ins to every application from any device with 1Password.",
          "observed_at": "2025-08-03T17:22:28.000Z",
          "evidence": "https://web.archive.org/web/20250803172228/https://1password.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Secure all sign‑ins to every application from any device",
          "subhead": "More than a password manager and leader in Extended Access Management. Secure all sign-ins to every application from any device with 1Password.",
          "observed_at": "2025-11-03T20:02:36.000Z",
          "evidence": "https://web.archive.org/web/20251103200236/https://1password.com/?",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Secure all sign‑ins to every application from any device",
          "subhead": "More than a password manager and leader in Extended Access Management. Secure all sign-ins to every application from any device with 1Password.",
          "observed_at": "2026-02-03T20:08:40.000Z",
          "evidence": "https://web.archive.org/web/20260203200840/https://1password.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Secure all sign‑ins to every application from any device",
      "subhead": "More than a password manager and leader in Extended Access Management. Secure all sign-ins to every application from any device with 1Password.",
      "from": "2025-08-03T17:22:28.000Z",
      "to": "2026-02-03T20:08:40.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260203200840/https://1password.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-08-03T17:22:28.000Z",
          "to": "2026-02-03T20:08:40.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-04T09:35:46.226Z",
      "variants": [
        {
          "headline": "Secure access for every human and AI agent",
          "subhead": "Protect passwords and secrets, manage app access, and secure AI tools with 1Password. Easy to adopt from growing teams to enterprise.",
          "observed_at": "2026-05-03T17:11:17.000Z",
          "evidence": "https://web.archive.org/web/20260503171117/https://1password.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Secure access for every human and AI agent",
          "subhead": "Protect passwords and secrets, manage app access, and secure AI tools with 1Password. Easy to adopt from growing teams to enterprise.",
          "observed_at": "2026-11-01T16:39:07.000Z",
          "evidence": "https://web.archive.org/web/20261101163907/https://1password.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Secure access for every human and AI agent",
          "subhead": "Protect passwords and secrets, manage app access, and secure AI tools with 1Password. Easy to adopt from growing teams to enterprise.",
          "observed_at": "2026-11-04T09:35:46.226Z",
          "evidence": "https://1password.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Secure access for every human and AI agent",
      "subhead": "Protect passwords and secrets, manage app access, and secure AI tools with 1Password. Easy to adopt from growing teams to enterprise.",
      "from": "2026-05-03T17:11:17.000Z",
      "to": "2026-11-04T09:35:46.226Z",
      "captures": 3,
      "evidence": "https://1password.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-05-03T17:11:17.000Z",
          "to": "2026-11-04T09:35:46.226Z"
        }
      },
      "current": true
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  "changes": [
    {
      "n": 1,
      "id": "page-426e3f6581eb652c94c170eebd1acb11eabd6b34916cee3e794bcf2524982588:b07ddf08ee1f5bb2c961ab6e9bed5cffb0458eb4a7a292330d2643e6c86e6119:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20080208135818/http://1password.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2008-02-08T13:58:18.000Z",
        "to": "2016-03-25T05:31:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20160325053118/https://1password.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-426e3f6581eb652c94c170eebd1acb11eabd6b34916cee3e794bcf2524982588:b07ddf08ee1f5bb2c961ab6e9bed5cffb0458eb4a7a292330d2643e6c86e6119:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20080208135818/http://1password.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2008-02-08T13:58:18.000Z",
        "to": "2016-03-25T05:31:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20160325053118/https://1password.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-b07ddf08ee1f5bb2c961ab6e9bed5cffb0458eb4a7a292330d2643e6c86e6119:397edd4f0e071e527f932c8936a14f96f1048c16e7633fd3d75daf9356b8e272:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20160325053118/https://1password.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2016-03-25T05:31:18.000Z",
        "to": "2017-01-01T18:17:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20170101181730/https://1password.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 4,
      "id": "page-397edd4f0e071e527f932c8936a14f96f1048c16e7633fd3d75daf9356b8e272:efc0ce9a3b15a926da2c300dd835f89d25471409c427c2a2fd8d623b15a31ca4:headline:c7edd40e058dc4f9",
      "before_evidence": "https://web.archive.org/web/20170101181730/https://1password.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Collect all your passwords in one safe place Collect all your secure notes in one safe place Collect all your credit cards in one safe place” to “Go ahead. Forget your passwords.”.",
      "between": {
        "from": "2017-01-01T18:17:30.000Z",
        "to": "2018-01-15T17:22:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20180115172212/https://1password.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-efc0ce9a3b15a926da2c300dd835f89d25471409c427c2a2fd8d623b15a31ca4:fd3b0bb55b5b15f439f08bd58f45b50fb152713b82b63668fdc57197c23c505c:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20180115172212/https://1password.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2018-01-15T17:22:12.000Z",
        "to": "2019-01-02T22:24:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20190102222427/https://1password.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 6,
      "id": "page-5be8ca09bf3999a88fc2964cc87ab1b8e732b82fbafa2dae10f1da0a957258a2:712b8abeb75226639e8eb936de83aca02d497f4eb4ab927b70980e2b44896f14:headline:eff2f7e0303b1aa8",
      "before_evidence": "https://web.archive.org/web/20190702062729/https://1password.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Go ahead. Forget your passwords.” to “The world’s most-loved password manager”.",
      "between": {
        "from": "2019-07-02T06:27:29.000Z",
        "to": "2020-07-09T19:05:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20200709190506/https://1password.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-712b8abeb75226639e8eb936de83aca02d497f4eb4ab927b70980e2b44896f14:ef7e9a67096d254d95d90b48ffa45171888d27669e46c209f995953c0edd2cbe:traction:2afe30b8eec5f65a",
      "before_evidence": "https://web.archive.org/web/20200709190506/https://1password.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “80,000 businesses” on its homepage (was “60,000 businesses”).",
      "between": {
        "from": "2020-07-09T19:05:06.000Z",
        "to": "2021-07-04T22:26:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20210704222622/https://1password.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 8,
      "id": "page-ef7e9a67096d254d95d90b48ffa45171888d27669e46c209f995953c0edd2cbe:e26fdce55e1ca366409410c921adcff602731f26ad74cea5021159ed186c035a:traction:d860563b5054cbd0",
      "before_evidence": "https://web.archive.org/web/20210704222622/https://1password.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “100,000 businesses” on its homepage (was “80,000 businesses”).",
      "between": {
        "from": "2021-07-04T22:26:22.000Z",
        "to": "2022-07-05T05:42:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20220705054245/https://1password.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 9,
      "id": "page-e26fdce55e1ca366409410c921adcff602731f26ad74cea5021159ed186c035a:0759119b450e522ab4bd4b52eee2320ea70cdc987e50e125da886a1c862ca958:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20220705054245/https://1password.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2022-07-05T05:42:45.000Z",
        "to": "2023-07-01T09:20:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20230701092027/https://1password.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 10,
      "id": "page-0759119b450e522ab4bd4b52eee2320ea70cdc987e50e125da886a1c862ca958:a637ff4cd9c581156ffc9eb1129de99cceccdeffbc536be6bbcd19b0a7ac31b4:traction:2aeeb82cd337a9fc",
      "before_evidence": "https://web.archive.org/web/20230701092027/https://1password.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “165,000 businesses” on its homepage (was “100,000 businesses”).",
      "between": {
        "from": "2023-07-01T09:20:27.000Z",
        "to": "2025-08-03T17:22:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20250803172228/https://1password.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 11,
      "id": "page-d488c6a03481523c6925d44913487823d3732223c54c2ee988665c8fef35ccde:3598d1349e7132bb8556fc5edca15d8b75592496bc1074d8ce70c95d1c2fd550:headline:40921dabb3505cb8",
      "before_evidence": "https://web.archive.org/web/20260203200840/https://1password.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Secure all sign‑ins to every application from any device” to “Secure access for every human and AI agent”.",
      "between": {
        "from": "2026-02-03T20:08:40.000Z",
        "to": "2026-05-03T17:11:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20260503171117/https://1password.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "1Password homepage now highlights “every human and AI agent”",
    "summary": "1Password has updated its homepage messaging and changed its stated approach to sign-ups and business counts. The company has also adjusted its public positioning several times over the years.",
    "points": [
      {
        "text": "Between February 2026 and May 2026, 1Password changed its homepage headline to “Secure access for every human and AI agent”.",
        "kind": "fact",
        "changes": [
          11
        ]
      },
      {
        "text": "Between July 2023 and August 2025, 1Password increased its stated reach on the homepage to “165,000 businesses”, up from “100,000 businesses”.",
        "kind": "fact",
        "changes": [
          10
        ]
      },
      {
        "text": "Between July 2022 and July 2023, 1Password dropped its free sign-up; visitors were asked to book a demo.",
        "kind": "fact",
        "changes": [
          9
        ]
      },
      {
        "text": "The move to demo-based sign-ups together with higher claimed “businesses” counts between July 2022 and August 2025 may suggest a stronger focus on business and enterprise accounts.",
        "kind": "interpretation",
        "changes": [
          8,
          9,
          10
        ]
      }
    ],
    "written_at": "2026-11-07T16:07:06.764Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “1Password” company record, https://startuphistory.org/c/1password.com"
}