{
  "company": {
    "name": "10% Happier: Meditation for Fidgety Skeptics",
    "website": "https://10percenthappier.com/",
    "record": "https://startuphistory.org/c/10percenthappier.com"
  },
  "status": null,
  "history_since": "2015-12-08T14:45:24.000Z",
  "baseline": {
    "snapshot_id": "3e4deda99f4a6765072ba248d33a2115aacc4e009863f8b97b9c1249331f69f6",
    "observed_at": "2017-07-05T08:26:22.000Z",
    "headline": "10% Happier: Mindfulness Meditation Courses with Dan Harris and Joseph Goldstein",
    "description": null,
    "evidence": "https://web.archive.org/web/20170705082622/http://www.10percenthappier.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:12:38.371Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2018-01-03T09:47:28.000Z",
      "variants": [
        {
          "headline": "10% Happier: Mindfulness Meditation Courses with Dan Harris and Joseph Goldstein",
          "subhead": null,
          "observed_at": "2017-07-05T08:26:22.000Z",
          "evidence": "https://web.archive.org/web/20170705082622/http://www.10percenthappier.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "10% Happier: Mindfulness Meditation Courses with Dan Harris and Joseph Goldstein",
          "subhead": null,
          "observed_at": "2018-01-03T09:47:28.000Z",
          "evidence": "https://web.archive.org/web/20180103094728/http://www.10percenthappier.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "10% Happier: Mindfulness Meditation Courses with Dan Harris and Joseph Goldstein",
      "subhead": null,
      "from": "2017-07-05T08:26:22.000Z",
      "to": "2018-01-03T09:47:28.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20180103094728/http://www.10percenthappier.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2017-07-05T08:26:22.000Z",
          "to": "2018-01-03T09:47:28.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-07-04T18:49:37.000Z",
      "variants": [
        {
          "headline": "Meditation for Fidgety Skeptics",
          "subhead": null,
          "observed_at": "2018-07-04T18:49:37.000Z",
          "evidence": "https://web.archive.org/web/20180704184937/http://www.10percenthappier.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Meditation for Fidgety Skeptics",
      "subhead": null,
      "from": "2018-07-04T18:49:37.000Z",
      "to": "2018-07-04T18:49:37.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180704184937/http://www.10percenthappier.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-07-04T18:49:37.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:12:38.371Z",
      "variants": [
        {
          "headline": "Meditation that meets you where you are..",
          "subhead": "Happier Meditation: The meditation app that adapts to you with monthly check-ins. Manage stress, sleep better, and make mindfulness work for you. Start today.",
          "observed_at": "2026-11-06T14:12:38.371Z",
          "evidence": "https://www.meditatehappier.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Meditation that meets you where you are..",
      "subhead": "Happier Meditation: The meditation app that adapts to you with monthly check-ins. Manage stress, sleep better, and make mindfulness work for you. Start today.",
      "from": "2026-11-06T14:12:38.371Z",
      "to": "2026-11-06T14:12:38.371Z",
      "captures": 1,
      "evidence": "https://www.meditatehappier.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T14:12:38.371Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-71af212135a6c572dbc3cdda049273144a9d2978c43329c5d7845ac4ce25728a:0653693d6f18e3e139dc8466a1d4ef102ba5b8b55c676426bf41aec1ab583d56:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20151208144524/http://www.10percenthappier.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2015-12-08T14:45:24.000Z",
        "to": "2016-01-16T10:25:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20160116102520/http://www.10percenthappier.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-3e4deda99f4a6765072ba248d33a2115aacc4e009863f8b97b9c1249331f69f6:4b3f46ea5a665637f14f2aefe578d3f19914924b70c2583870fd0fa07a5e09df:logos:a7f2837dca15987c",
      "before_evidence": "https://web.archive.org/web/20170705082622/http://www.10percenthappier.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: 10%-Happier-App-Screens.png.",
      "between": {
        "from": "2017-07-05T08:26:22.000Z",
        "to": "2018-01-03T09:47:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20180103094728/http://www.10percenthappier.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-4b3f46ea5a665637f14f2aefe578d3f19914924b70c2583870fd0fa07a5e09df:d7106dda595fa58c98fdec81a1bab4d688182bcd9ad54b0cdc304c7f2815b30b:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20180103094728/http://www.10percenthappier.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2018-01-03T09:47:28.000Z",
        "to": "2018-07-04T18:49:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20180704184937/http://www.10percenthappier.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-d7106dda595fa58c98fdec81a1bab4d688182bcd9ad54b0cdc304c7f2815b30b:fcb680685c0bc1a5b8409aaabef9e3a26fe734ae79f08d0e2ece6fd7b6bd7e4b:headline:6b5e76c5cc65b6c0",
      "before_evidence": "https://web.archive.org/web/20180704184937/http://www.10percenthappier.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Meditation for Fidgety Skeptics” to “Meditation that meets you where you are..”.",
      "between": {
        "from": "2018-07-04T18:49:37.000Z",
        "to": "2026-11-06T14:12:38.371Z"
      },
      "evidence": "https://www.meditatehappier.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "10% Happier updates homepage headline and sign-up flow",
    "summary": "10% Happier introduced a free sign-up or trial, refreshed its homepage visuals, added a careers page, and updated its main headline text. The changes indicate evolving positioning and site structure over time.",
    "points": [
      {
        "text": "Between December 2015 and January 2016, 10% Happier added a free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2017 and January 2018, 10% Happier added an image logo named “10%-Happier-App-Screens.png” to its homepage.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between January 2018 and July 2018, 10% Happier added a careers page.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between July 2018 and November 2026, 10% Happier changed its homepage headline from “Meditation for Fidgety Skeptics” to “Meditation that meets you where you are..”.",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T20:58:37.219Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “10% Happier: Meditation for Fidgety Skeptics” company record, https://startuphistory.org/c/10percenthappier.com"
}